Social media tools can be used to create a digital bio that can represent you far better than a static paper resume. How do you use social media tools to ensure that your personal style comes across? This is a fun approach to social media for your job search.

1. Using Social Media To
Sergio Rossi
Put Your Best Foot Forward
© 2010 Bloomberg Marketing

2. Conversation Guide
1. Why a step beyond a resume to You
as the “brand?”
2. What is Twitter, why should I care
& how can it help me?
3. What is Facebook, why should I
care & how can it help me?
© 2010 Bloomberg Marketing

3. What does social media
recruitment mean to you?
7 +11 + 27 + 11 = 56%
© 2010 Bloomberg Marketing

4. Your Personal(ity)
Brand
Consistency X Platforms
Influences Social Media:
1. Content Direction
2. Tonality
3. Expectations
4. Boundaries
© 2010 Bloomberg Marketing

5. Interactive Exercise:
Your Personal(ity)
Brand
Q: What kind of shoe fits your
personal style?
Q: How will your “shoe image”
influence:
1. Contact Direction
2. Tonality
3. Expectations
4. Boundaries
© 2010 Bloomberg Marketing

6. Twitter is:
140 Character
Web & Mobile
Real Time
Amazing virtual
WOM
EasyEasyEasy
Addictive!
© 2010 Bloomberg Marketing

7. Book Sale From Tweets @Tishgrier– 1088
@Simmsjenkins – 861
@tobydiva – 4563
© 2010 Bloomberg Marketing

8. © 2010 Bloomberg Marketing

9. Real Time Job Board Search,twitter.com
© 2010 Bloomberg Marketing

10. Your Twitter
Customized Job Board
© 2010 Bloomberg Marketing

11. 8 Twitter Tips
1. Twitter Handle
 Every character counts
2. Your Twitter Page
 Link to your LinkedIn page if you don’t have a
website or blog
 Use the bio to include your job pitch
3. Your Avatar
 People relate to people
4. Content Direction
 Cues about You reinforce your brand
 Who are you writing (for)?
 Value, information, personality, relationship
building, ask questions, be helpful
 Establish yourself as a knowledgeable resource
© 2010 Bloomberg Marketing

12. 8 Twitter Tips
5. Identify Followers
 In your industry
 In the companies you want to work with
 Of interest …
6. Listen to the conversations before jumping
in
7. Join in
 @tobydiva .. Chat with Tweeters
 RT .. Retweet the highest complement .. Or a
spam tactic
 # Tag conversations
8. Monitor tweets: http://searchtwitter.com
© 2010 Bloomberg Marketing

13. FACEBOOK
Pages Groups
Personal
© 2010 Bloomberg Marketing

14. FACEBOOK
Pages Personal Groups
© 2010 Bloomberg Marketing

15. FACEBOOK
Groups Personal Pages
© 2010 Bloomberg Marketing

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20. Resources
Free eBook
http://www.chrisbrogan.com/free-ebook-using-the-social-web-to-find-work/
Twitter Job Search
http://www.twitjobsearch.com/ http://search.twitter.com /
http://mashable.com/2009/03/13/twitter-jobs/
http://www.job-hunt.org/job-search-news/2009/06/09/top-50-employers-recruiting-on-
twitter/
Twitter Find People of Interest
http://www.twellow.com/
Twitter Platforms
http://www.tweetdeck.com/beta/
www.hootsuite.com
Lots of Information
http://www.job-hunt.org/index.htm
http://www.tripwiremagazine.com/2009/04/enormous-twitter-toolbox.html l
© 2010 Bloomberg Marketing

21. Csprinks
All our dreams can come true--if we
have the courage to pursue them."
- Walt Disney -
© 2010 Bloomberg Marketing

22. From Diva Marketing To YOU!
Toby Bloomberg
Bloomberg Marketing/
Diva Marketing
www.divamarketingblog.com
@tobydiva
© 2010 Bloomberg Marketing