These slides are about INMA; the International News Media Association.

1. An Introduction
to INMA
Membership
People and ideas: new oxygen
for
the news media industry

2. Connect to innovation
Need a constant stream of ideas to
grow audience and revenue?
Need to benchmark your efforts
against the best?
Need to infuse oxygen into your career
and invest in “people equation”?

3. INMA at a glance
Name: International News Media Motto: Sharing Ideas,
Association (INMA) Inspiring Change
Type: Non-profit professional
association Mission: Provide thought
leadership and idas to grow
Network: 5,300 members at 588 audience, advertising, brand
media companies in 81 countries
Objectives:
What we do: Global best • Collect and share best practices
practices and marketing ideas for • Trend-spotting
newsmedia companies • Share vision
Founded: 1930 Offices: Dallas, Antwerp,
New Delhi

4. INMA vision
Connecting relevant audiences
to great journalism
Delivering revenue solutions
Breathing new life into
news brands

5. What success today requires
Putting people in the path of ideas
Connecting to ideas, innovation,
peers
News industry deserves
the best

6. INMA leadership on key
topics
Culture change Tablet opportunities
Multi-media transition Format change
Integrated ad sales Product development
Integrated newsrooms Smartphone boom
Apple app subscriptions Digital advertising
Revenue diversification Multi-media news brand

7. Member benefits
Ideas + case studies Resources
Constant stream of ideas for Answers, member directory,
advertising, audience, digital, marketing archive, industry
leadership, marketing, product, headlines, slogan archive, video
research interviews, PPT archive
Strategic insights Leadership + excellence
Industry reports, leadership blogs
Marketing awards, leadership
Conferences positions, consulting services,
Deep discounts on World advertiser presentations,
Congress, Europe, Latin America, corporate briefings
North America, South Asia

8. Conferences in 2013
February 11-12: Advertising August TBA: South Asia
Innovation Seminar, Miami Conference, Mumbai
March 14: Ideas Day - September TBA: Latin American
Advertising, Brussels Seminar, Lima
April 18: Irish Media Day, Dublin October TBA: Audience Summit,
Las Vegas
April 28-30: World Congress,
New York October 23-25: European
Conference, Berlin
June 14-15: Dutch-Flemish
Conference, Genk November TBA: Global News
Media Seminar, São Paulo
June 20-21: French Seminar,
Paris

9. INMA is different
Learnings worldwide Everything from
market perspective
Lessons from other
industries Cultural change agent
Focused on growing your Constant focus on
business innovation
Emphasis on revenue + Push you out of your
audience comfort zone

10. Passion for INMA
“… cutting-edge content and international focus, and the collaborative spirit of
learning and sharing.” – Yasmin Namini, The New York Times, United States
“… open-minded media executives sharing … experience, fresh ideas,
knowledge, and deep insights.” – Pit Gottschalk, Axel Springer, Germany
“… comprehensive resource for gaining insight … shakes up the status quo in
the organisation.” – Sanjay Gupta, Dainik Jagran, India
“… cutting-edge ideas and an amazing global network of like-minded people.”
– Mark Challinor, Telegraph Media Group, United Kingdom
“… an invaluable and excellent network and source for learning
new trends and new paths.” – Sandra Gomez Valle,
Grupo Editorial Altamirano, El Salvador

11. How to join
Registered User
Free
Non-member newsletter, limited access to inma.org
Individual Membership
US$695
For one person, access to all member benefits
Company Membership
US$2,995
For unlimited number of employees, access to all member benefits
Group Membership
US$1,000 per title (minimum of 3)
For multi-title media companies, access to all member benefits

12. What to do next
Go to www.inma.org Or have INMA walk you
through sign-up:
Sign up for membership:
E-mail us:
Individual membership: membership@inma.org
join online
Telephone us:
Corporate membership: +1 214 373-9111
download registration
forms