Presentation at the INMA Seminar in Copenhagen "Re-creating Value in an age of Abundance"

1. Friday 5 February 2010

2. Interactive Design Agency
Friday 5 February 2010

3. We Love Internet
"Our passion is the Internet,
where we maintain and strengthen brands
by developing solutions made-to-measure."
Friday 5 February 2010

4. What we do
Concept Development Mobile solutions
Campaign site iPhone apps
Corporate site Desktop applications
Banner-ads Social media integration
Motion Graphics & 3D Direct Marketing
Design Games
Friday 5 February 2010

5. What we do
Bla, bla, bla Even more, Bla, bla
Bladia, bla And Preloaders
Bla, bla, bla, bla Bla, iPhone bla, bla
Internet Bingo Viral Social SEO
Annoying intros Bla, bla, bla, bla
Bla, bla, bladi And finally, bla, bla
Friday 5 February 2010

6. What we do
Statistics/tracking Strategy
Banner production Digital Content production
Integrated campaigns Copywriting
Virl marketing Voice overs and Audio
CGI Content Managment
Stationary design Systems
Friday 5 February 2010

7. What we do
Bla, bla, bla Even more, Bla, bla
Bladia, bla And Preloaders
Bla, bla, bla, bla Bla, iPhone bla, bla
Internet Bingo Viral Social SEO
Annoying intros Bla, bla, bla, bla
Bla, bla, bladi And finally, bla, bla
Friday 5 February 2010

8. In other words
A full service digital agency
Friday 5 February 2010

9. Friday 5 February 2010

10. How to add value by gently breaking
formats, conventions and rules
An exploration of alternative ways of approaching digital
campaigns and measuring their success
Friday 5 February 2010

11. Fjordland
Readymade food campaign
Commisioned by Kitchen Advertising Norway
Friday 5 February 2010

12. Fjordland
Primary:
Entertain the target audience
Secondary:
Support main communication and generate brand awareness
Friday 5 February 2010

13. Fjordland
Case results:
150 000 users played the game
Interaction Rate up top 20 times average
Click-through Rate over 2 times the average
Featured case at Microsoft seminar
Awarded at Sølvtaggen
Friday 5 February 2010

14. More than a Banner Ad
Solutions and possible insights:
Give users something of value to them(i.e. fun)
Banner ads can be used for more than delivering clicks
This type of banner can add value to the site it is running on
The IR can be more valuable than the CTR
Removing the logo and payoff doubled the IR. Pull, not push
Fun & Games are for many brands very effective marketing
Campaigns can start and end with the banner ad
Friday 5 February 2010

15. Friday 5 February 2010

16. Friday 5 February 2010

17. More than a Banner Ad
Solutions and possible insights:
Give users something of value to them(i.e. fun)
Banner ads can be used for more than delivering clicks
This type of banner can add value to the site it is running on
The IR can be more valuable than the CTR
Removing the logo and payoff doubled the IR. Pull, not push
Fun & Games are for many brands very effective marketing
Campaigns can start and end with the banner ad
Friday 5 February 2010

18. Examples
Pringles Hema Adidas
Friday 5 February 2010

19. Gjensidige
Insurance for youngsters
Commisioned by McCann Worldgroup Norway
Friday 5 February 2010

20. Gjensidige
Primary:
Make a standard, boring request form fun and engaging
Secondary:
Sell or create leads for insurance packages for young people
Friday 5 February 2010

21. Gjensidige
Case results:
Silver in Max Marketing Mix
Awarded at Sølvtaggen
CTR up to 8 times the average
More insurances sold during 2 weeks of campaign than
the rest of the year put together
Friday 5 February 2010

22. Breaking the formats
Solutions and possible insights:
Break the standard banner format constraints
Intense and eye-catching animations
Use of humor and suprising elements
Almost no product mentioned in the banner
Brand guidelines were not followed
Friday 5 February 2010

23. Breaking the formats
Dontclick.it Wario Shake it Url Ads $1mill. homepage
Friday 5 February 2010

24. Motorola City
Motorola Governement & Public Safety Solutions
With BBDO New York, Business to Business
Friday 5 February 2010

25. Motorola City
Case recognition:
Shortlist, finalist and merit winner The One Show
Shortlist and finalist Cannes Cyber Lion
Gold and diploma at Gulltaggen
Gold and 2 silver world medals, New York Festival Int. awards
Adobe edge of flash feature
Bronze MiXX Awards
Gold B2B awards
Contagious magazine case study
Friday 5 February 2010

26. Motorola City
Primary:
Create an engaging and informative presentation of
Motorolas product range
Secondary:
Primary audience has very limited time for diving into details
and understanding the products
Friday 5 February 2010

27. Motorola City
Solutions and possible insights:
Breaking the conventions and norms of B2B communication
Storytelling rather than massive chunks of information and factsheets
Visualizing the products in real world situations
Empowering sales personell to quickly present complicated products
Friday 5 February 2010

28. Competition
Cisco Gov. AT&T Gov.
Friday 5 February 2010

29. Thank you!
Visit us at Soulpolice.com
erlend@soulpolice.com / christian@soupolice.com
Friday 5 February 2010