'Ben & Jerry's' Brand Fan Community
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'Ben & Jerry's' Brand Fan Community
- 1. 33% 66%
- 2. We are different from our target audience! CONSUMER TWIN SCORE Q : When you compare yourself to the consumers in your target group, to what extent do you see an overlap or a difference between both? Their lives are different from ours
- 6. They even consider it their right They want to co-create They drive growth
- 7. Experiment Feel heartbeat Feedback & ideas Activation potential
- 8. Observe Facilitate Join 24/7
- 11. The number of Dunbar 150
- 12. Never underestimate the power of n=1
- 13. Brand and/or topic identification Brand / Topic My identity
- 15. Experience Meet & greet sessions Story of the project Feedback Incentives
- 16. Engagement Input Buy in
- 20. The story Equilibrium The methods The results
- 23. We believe in storytelling
- 24. Communication & activation Consumer experience & innovation Corporate social responsibility
- 26. Positioning Evaluation Perception Routes Social media Actions Partnerships Communication & activation Campaigns
- 27. An experience Great moments I love it! My favorite... Unique Cosy Tasty Real Better Expensive Troubles Disappointed
- 28. !
- 29. Give something back! Be flexible: room for new questions Be open & honest
- 30. ?
- 33. Experiment Feel heartbeat Feedback & ideas Activation potential
- 34. Follow-up wave!
Notes de l'éditeur
- De consument in de company brengen...
- Iedereen definieert het anders => taxonomy
- ZIE BLAD!!! 30 conversaties + recruitment sources: panel, dbase of andere community! + refreshment van 33% na 3 maand + verwijzen naar de formule van Stephan! + van waar recruteren we die mensen: dbase, panel, site, social platform ! ! !
- A peer Trust Inspirational Collaborative Behind the scenes Connecting
- Current positioning of Ben & Jerry’s (+country nuances in BE & NL) Evaluation & perception of running campaigns Routes for social media & mobile actions Involvement in topical matters and moment-related actions Current and future partnerships for Ben & Jerry’s
- De consument in de company brengen...
- De consument in de company brengen...
- Echt consument in the boardroom => marketing plan co-creation (aftoetsen en bouwen)
- Echt consument in the boardroom => marketing plan co-creation (aftoetsen en bouwen)