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Thomas Social Media Myspace Presentation Ai Mnew

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TomHey

This is my Social Media Lecture, that I have presented at Central Tafe Perth, Box Hill Tafe Melbourne, SAE Byron Bay, Souther Cross University Lismore, Australian Institute Of Music Sydney, AIM/Sydney Opera House. The presentation is the intellectual property of MySpace Australia & Thomas Heymann

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Social Media Presentation
Music Promotion and Marketing with Social Media Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Old Content-Conversation Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Joseph Jaffe, Join The Conversation
Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media, User Generated Content, the Prosumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Online Collaboration
 
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The Future
Create & Maximise the Potential of Your Profile ,[object Object],[object Object],[object Object]
What’s the Point? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Is Conversation
[object Object],[object Object],[object Object],[object Object],[object Object],Keep in Mind…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keep in Mind…
Design Tips ,[object Object],[object Object],[object Object]
Design Tips ,[object Object],[object Object],[object Object],[object Object]
Appeal to Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Appeal to Your Audience
And the Winner is… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And the Winner is… ,[object Object],[object Object],[object Object],Bulletins Blogs Status Updates
Status & Mood Updates Get in the habit of updating regularly – not once every few weeks Spark interest from your status and drive users to your profile ,[object Object],[object Object]
Self promote yourself Ask questions ,[object Object],[object Object],Status & Mood Updates
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bulletins
Bulletins HARD posts, 5 – 7 bulletins/day promoting their events too early before demand has built up = OVERKILL!!! Example of Bad Usage One-time Reminder Video embedded w/in bulletin Song embedded w/in bulletin Example of Good Usage Multiple reminders daily
Profile Song & Video Updates ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media – How Much is Enough??
Social Media – But wait, there’s more!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertise on Social Media!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
See for yourself - QUICK CASE STUDY: Action: Develop a social media marketing strategy for an independent Australian Rock band album release Where : MySpace, Youtube, Flickr, Twitter, Facebook Tools : Videos, Music, Photos, Press release, competition, Live shows, banners Timing: Setup, anticipation, interaction, call to action Integrate with other Marketing & Promotion

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Thomas Social Media Myspace Presentation Ai Mnew

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  • 26. Bulletins HARD posts, 5 – 7 bulletins/day promoting their events too early before demand has built up = OVERKILL!!! Example of Bad Usage One-time Reminder Video embedded w/in bulletin Song embedded w/in bulletin Example of Good Usage Multiple reminders daily
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  • 41. See for yourself - QUICK CASE STUDY: Action: Develop a social media marketing strategy for an independent Australian Rock band album release Where : MySpace, Youtube, Flickr, Twitter, Facebook Tools : Videos, Music, Photos, Press release, competition, Live shows, banners Timing: Setup, anticipation, interaction, call to action Integrate with other Marketing & Promotion