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Simple	
  ways	
  to	
  highlight	
  your	
  
expertise	
  at	
  the	
  top	
  of	
  Google	
  
	
  
	
  
	
  

1.	
  

Your	
  Linkedin	
  summary	
  is	
  not	
  only	
  seen	
  by	
  people	
  in	
  
Linkedin.	
  It’s	
  seen	
  by	
  anyone	
  who	
  searches	
  for	
  you	
  online	
  too.	
  

2.

Linkedin	
  is	
  very	
  
highly	
  rated	
  by	
  
Google	
  in	
  SEO	
  terms.	
  

4.

	
  

3.	
  So	
  if someone searches for you
online, your Linked profile is often
one of the 1st things to show up.

	
  

	
  

People
will see
your
profile
headline.
5.	
  So	
  write	
  a	
  profile	
  
headline	
  that	
  gives	
  
a	
  description	
  of	
  
what	
  you	
  do	
  and	
  
who	
  you	
  help,	
  not	
  
one	
  that	
  just	
  states	
  
your	
  job	
  title.	
  

	
  

6.	
  Make	
  sure	
  your	
  headline	
  explains	
  what	
  you	
  do,	
  who	
  your	
  ideal	
  
customers	
  are	
  and	
  the	
  types	
  of	
  problem	
  you	
  solve	
  for	
  them.	
  
	
  

7.	
  By	
  including	
  keywords	
  in	
  your	
  headline	
  
(and	
  profile	
  summary),	
  you’re	
  more	
  likely	
  
to	
  show	
  up	
  in	
  Google	
  searches.	
  

8.	
  

It’s a simple way to start raising your
profile as an expert in your field and
building up a strong online presence.

	
  

Helping	
  you	
  get	
  more	
  leads	
  from	
  Linkedin	
  in	
  3	
  easy	
  steps	
  
W:	
  tommallens.com	
  
E:	
  tom@tommallens.com	
  
T:	
  01926	
  678	
  920	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  M:	
  07917	
  005	
  938	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  @TomMallens	
  

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Simple ways to highlight your expertise at the top of Google with Linkedin

  • 1. Simple  ways  to  highlight  your   expertise  at  the  top  of  Google         1.   Your  Linkedin  summary  is  not  only  seen  by  people  in   Linkedin.  It’s  seen  by  anyone  who  searches  for  you  online  too.   2. Linkedin  is  very   highly  rated  by   Google  in  SEO  terms.   4.   3.  So  if someone searches for you online, your Linked profile is often one of the 1st things to show up.     People will see your profile headline. 5.  So  write  a  profile   headline  that  gives   a  description  of   what  you  do  and   who  you  help,  not   one  that  just  states   your  job  title.     6.  Make  sure  your  headline  explains  what  you  do,  who  your  ideal   customers  are  and  the  types  of  problem  you  solve  for  them.     7.  By  including  keywords  in  your  headline   (and  profile  summary),  you’re  more  likely   to  show  up  in  Google  searches.   8.   It’s a simple way to start raising your profile as an expert in your field and building up a strong online presence.   Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps   W:  tommallens.com   E:  tom@tommallens.com   T:  01926  678  920                      M:  07917  005  938                      @TomMallens