Slides from Tom Mason's presentation during Social Media Cafe in October

1. Avoid a Tweet45: Mixing personal and professional Twitter use “Work is not hard at all. But the pay is extremely low & my boss is a d**k”

3. 28% of employers have sacked an employee for content on their social networking profile.

4. Twitter is an open platform which anyone can readCareer Builder.co.uk, 2010

7. John Dixon, Cardiff Councillor -‘Scientology Tweet’

9. Company statements “The views she has expressed recently on Twitter are not in keeping with the standards we set.” “We simply cannot risk any possible link between our mission and the sort of photos and material that you openly share with the online public…I hope you try to understand that our employees are held to a different standard.”

11. Tweets are in the public domain (Reputation)

12. Breach of terms and conditions (Confidentiality)

14. Be aware of any social media policies the company has

15. “These opinions are my own”

17. Brand representative You’re now a representative of that brand, publicly. The lines start to blur between what’s personal and what’s professional, and all the disclaimers in the world won’t always mean that you can or should post whatever’s on your mind. Amber Naslund, Director of Community, Radian 6

19. 53% of employers check candidates on social networks

22. Candidate posted inappropriate photographs or information (9%)

23. Candidate posted negative comments about their previous employer and co-workers (9%)

26. Profile provided a good feel for the candidate’s personality and fit (28%)

27. Candidate conveyed a professional image (22%)Positives of using social media

29. Include them on lists and tweets (if they want)

30. Have a social media policyAvoiding pitfalls if you’re an employer

32. Email: tom@delineo.com