1. Research for Production
Shoe adverts always have a sense of domination to them. What I mean by this is that in all the
adverts there is always a dominant character which is very success full when wearing the shoes
being advertised. Shoe adverts always have dull colours which surround the shoe bright colourful
shoe. Making the shoe stand out and look more appealing.
They used the classic conventions of shoe adverts to make the advert most effective. They used the
classic basketball/ football player to get the full potential out of the shoes that are being advertised.
The shoe is made out to be one of a kind and unique. They do this by some kind of fancy effect that
looks like the shoe is futuristic and cool. Appealing to all ages and making the shoe more
approachable to buy.