When posting messages on social media ?
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This document provides guidance on the optimal times to post on various social media platforms. It discusses how the best times can vary based on the platform, audience, and type of business. Tools are mentioned that can help analyze timing, such as Hootsuite, SocialBro, and Engagor. For each major platform - Facebook, Twitter, LinkedIn, Google+, Pinterest, blogs - usage statistics are given and recommended best and worst times to post are provided based on when audiences are most active. The goal is to maximize reach and engagement by respecting platform differences and audience behaviors.
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When posting messages on social media ?
- 1. When to post on Social Media? Choose the right 5me for the right medium
- 2. Social Media is always on Deciding the right 5mes to post on Social Media and blogs is vital to Digital Marke5ng success. The op5mal 5me to share may vary of the following criteria: ✓ social media plaBorm ✓ your audience ✓ nature of your business Respec5ng those three, will certainly maximize your reach and virality
- 3. Social Media 5ming tools There are many tools you can integrate to gauge your 5ming: ✓ Hootsuite Monitoring and scheduling automa5cally your posts on TwiHer, Facebook and LinkedIn ✓ SocialBro Analyzes the 5meline of your followers and creates a ‘best 5me to tweet’ report ✓ Engagor Most complete and professional applica5on. ✓ Topsy, Timing+, Social flow To discover …
- 4. BEST WORST When pos)ng on Facebook ? Facebook Facts -‐ 751 million people use Facebook mobile -‐ 80% of mobile users check their phones early each morning -‐ People are not likely to check Facebook during work hours -‐ Facebook insigths reveal te best 5mes to address your audience best 5mes: weekdays 6am-‐8am, 2pm-‐5pm worst 5mes: all weekends, 10 pm-‐4am
- 5. BEST WORST When pos)ng on Twi4er ? TwiHer Facts -‐ Unlike Facebook, TwiHer engagement goes up 30% on weekends compared to weekdays Quick Tips -‐ Short tweets are more likely to receive engagement than tweets over 100 characters -‐ Ask for retweets and you will be far more likely to be retweeted -‐ Use 2 # on each tweet for best results best 5mes: weekends, 1pm-‐3pm worst 5mes: 8pm-‐8am
- 6. BEST WORST When pos)ng on LinkedIn ? LinkedIn Facts -‐ LinkedIn is most oden used before and right ader work hours -‐ Tuesday and Thursday typically receive the most social media traffic from business people best 5mes: week, 7am-‐9am, 5pm-‐6pm worst 5mes: Mon and Fri, 9am-‐5pm
- 7. BEST WORST When pos)ng on Google+ ? Google+ Facts -‐ As with all posts, night 5me posts will perform the worst by far -‐ Analyze your Google+ page and your audience to determine the best 5me for your best results best 5mes: 9am-‐11am worst 5mes: 6pm-‐7am
- 8. BEST WORST When pos)ng on Pinterest ? Pinterest Facts -‐ Pinterest appeals to the home decorator, party planner, hair stylist and other DIY persons -‐ The average Pinterest visit is over 16 minutes – This makes the average visit dura5on longer than almost all other social media sites best 5mes: Sat morning, 2pm-‐4pm & 8pm-‐11pm worst 5mes: 5pm-‐7pm, 1am-‐7am
- 9. BEST WORST When pos)ng on Blogs ? Blog Facts -‐ Blog do bests when posts are made regurarly and consistently – For best results , post minimum once per week, on the same day every week -‐ Research your audience and 5me your posts to that specific demographic -‐ Post links to your blog posts on social media using the 5mes already adressed best 5mes: Mon, Fri and Sat at 11 am worst 5mes: 11pm-‐8am
- 10. Best )mes to post on social media as indicated by the icons
- 11. Author: Tom Sweetlove For Tom Sweetlove bvba, Digital Marke)ng Agency “Connec'ng your business”