Aleja Slonca is a proposed new retail development in Szczecin, Poland. It will join an existing shopping center and include over 70,000 square meters of retail space. This will make it the dominant retail and entertainment destination in the western part of Szczecin. The development aims to meet the needs of the fast growing residential districts in the area, which have high purchasing power but currently lack modern retail options.

1. the ChARM
OF the NeW
RetAIL hIGh
StReet

2. THE CHARM OF THE NEW RETAIL HIGH STREET
highest purchasing power combined with
a very low retail density
The future dominant retail and leisure
destination in Szczecin with 70,000 sq m GLA
The fastest developing residential
districts in Szczecin
The largest multiplex cinema
in Szczecin
Only 5 min. to the city centre and
to the express road connections
Finally, the New dowtown boulevard
in Western Szczecin

3. WELCOME TO ALEJA SLONCA – THE NEW RETAIL HIGH STREET
Sunny retail boulevard in Aleja Slonca

4. POLANd, THE LARGEST CONSuMER MARkET IN CEE
38 M
The most populated country of Central and
Eastern Europe with 38 M inhabitants.
Evenly distributed population: GDANSK
26 urban areas over 200,000 inhabitants, GDYNIA
and 6 urban areas over 1 M inhabitants. SOPOT
SZCZECIN
+45% GDP
Stable and dynamic economy: +45% GDP BIALYSTOK
growth over the last 10 years.
Є 200 Bn market
Constant and sustained growth of consumer POZNAN
spending: Є 200 Bn by the end of 2010, WARSAW
+ 60% over the last 10 years.
GDP growth in 2009 +1.8% LODZ
Poland: Europe’s 6th largest economy
and the only EU country that generated
GDP growth in 2009 +1.8%. WROCLAW LUBLIN
Norway
Sweden
KATOWICE Estonia
Russia
(UPPER SILESIA) Northern
Latvia
Ireland Lithuania
RZESZOW Ireland Belarus
CRACOW England Holland
Belgium
Germany
Poland
Czech R. Ukraine
Slovakia
Austria
Switzerland Hungary
France Slovenia Romania
Croatia
Bulgaria
Italy
Portugal
Spain
Greece Turkey

5. THE MOST dYNAMIC RETAIL REAL ESTATE MARkET IN CEE
8.3 M sq m GLA 8.3 M sq m GLA, 366 shopping centres
In 2010, the retail stock totalled
8.3 M sq m GLA and the number of Total 2000 – 2010
shopping centres 366.
3%
From hyper to mall 15%
The supply remains sustained with
23% Specialised
Small
650,000 sq m GLA delivered in 2009 and it 25%
Medium 20 000-40 000 sq m
is getting modernized with a switch from Large 40 000-80 000 sq m
hypermarket-based offer to shopping malls. 34% Very Large <80 000 sq m
High potential
Despite the strong retail development of
Specialised: thematic centre > 20,000 sqm / small convenience: mall < 20,000 sqm GLA with food & convenience anchors
last years, Polish retail real estate market is
Small positioned: mall < 20,000 sqm with various non-food anchors
still underequipped in comparison to other
countries of the region. Thus, the potential
of the retail market in Poland is one of
the highest in Central and Eastern Europe. CEE countries shopping mall GLA density 2009 New GLA supply per annum
New generation
1 000
sqm GLA (‘000)
Average ’01-’10
sqm GLA/1,000 inhab.
400 900
350
The market is still hungry for new shopping 300
250
800
700
centres and the formats are evolving 200
150
100 600
accordingly, with increasingly diversified 50
500
0
shopping centres’ types, each catering to 400
specific markets and locations. 1st generation 300
GLA : gross lettable area of modern retail 200
shopping malls are aplenty but the market (shopping mall & standalone stores adjacent to malls) 100
is hungry for new solutions of 2nd and 0
2003 2004 2005 2006 2007 2008 2009 2010e 2011f
3rd generation.
hypers & DIY malls
Sources: ICSC, PRCH, 2010

6. 47 HuNGRY MARkETS WAITING FOR THEIR FORMATS
3M tool
Urban structure of Poland is diversified 3M: Market Maturity Mapping
with the city markets developing
at different speeds. the 3M tool
(Market Maturity Mapping) reveals
the situation.
47 TOP DESTINATIONS
47 top destinations Warsaw
6 top competitive markets demand
the newest retail formats (differentiation
phase).
23 established markets with basic retail
expect an increased offer (consolidation
phase). Poznan
Purchasing power per capita
18 emerging markets are ready
Lubin
for further development (equipment Szczecin
Wroclaw
phase). Cracow
Olsztyn Upper Silesia Gdansk
Szczecin: among the 23 established
markets; with 343 sq m GLA/1,000 Rybnik Bydgoszcz Opole
Bielsko-Biala
inhabitants the city is still undersupplied Czestochowa Plock
Bialystok
when compared to similar markets. Jelenia Góra Lublin
Koszalin Lodz
Torun
Kielce Slupsk
Walbrzych
Pila Zielona Gora Legnica
Gorzow Wielkopolski
Siedlce Elblag Radom
Konin
Ostrow Wielkopolski
Gniezno Kalisz
Ostrowiec Swietokrzyski Rzeszow
Tarnobrzeg Grudziadz Wloclawek
Piotrkow Trybunalski
Inowroclaw Stargard Szczecinski Tarnow
Przemysl
Nowy Sacz
GLA density per capita
Source: GfK 2010

7. SZCZECIN, THE BALTIC CROSS-BORdER CITY
Stockholm
On the German border
Strategically located on the border with
Germany, Szczecin is less than 100 km away Copenhagen
from Berlin. It is the most important urban
area in the North-Western Poland with over
474,000 inhabitants. Szczecin
Berlin
Poland
In the top 10 City centre by night Technology Park
Szczecin Science and Szczecin Science and Technology Park
Being the 2nd river port of Poland and also
a known seaport, Szczecin profits from
the delta of the Odra River that reaches out
further into the Baltic Sea. It is ranked among
the top 10 markets in Poland with the potential
consumer market of Є 3,1 Bn.
High-tech and IT
Due to its location, Szczecin is rich in diversified
industries. It is a shipbuilding and fishery centre.
Carlsberg, in turn, represents beer brewing
industry.The city is also becoming a prime Paris-inspired urban infrastructure Port with the infrastructure
destination for business process outsourcing
centres and hi-tech companies, such as Sonion
Microtronics (optical equipment), or E-on
(energy). It is also a strong IT and programming
centre. Special Economic Zone located in nearby
Goleniow, together with an industrial park,
provide sustainable employment in the area.
Purchasing power
24% higher
Purchasing power is 24% above the national
urban average, while the unemployment
rate of 8.1% is definitely below the national
average.
Pomeranian Dukes’ Castle
Radisson SAS with the main city roadFerry in the port
Szczecin Port Industrial pier

8. SZCZECIN RETAIL PROFILE: LOW ANd IMBALANCEd RETAIL dENSITY
Noticeably less GLA
Retail density rate in Szczecin equals
343 sq m GLA/1000 inhabitants, which
is 12% lower than in the top 6 cities in
Poland.
Retail concentrated
in the centre
Szczecin is already equipped with basic,
1st generation schemes, with the only
urban centre as a leader (Galaxy,
42,000 sq m GLA). However, the retail offer Berlin ALEJA
Ferio
Pogodno
concentrates mostly in the south (Auchan,
Tesco, Turzyn, Piast) and east (Real, Galeria
Gryf).
SLONCA Galaxy
Kaskada Koszalin
Only 1 centre in the west Ster Turzyn
The retail profile of western district
is limited to Ster Shopping Centre, Piast
a 1st generation retail scheme. The niche
for diversified complementary retail and Galeria
Tesco Gryf
entertainment offer in this part of Szczecin
is still to be filled.
Auchan
Kolbaskowo Top
70,000 sq m GLA Shopping Real
Aleja Slonca will join Ster Shopping Bydg
n oszc
Berli z
Centre to create a dominant leisure
and entertainment destination of
70,000 sq m GLA with the
largest multiplex cinema in Szczecin. Shopping Centres
Hypermarket Shopping Centres
limited service Project > 20.000 sq m GLA
mall

9. FOCuS ON THE OFFER: GO WEST!
From the retail basics…
W o js
Retail density in Szczecin is imbalanced, Shopping Centres
ka
GLA [sqm] per activity
twice lower in the west when compared to
C ho
Po o
W js
ls k k a
the central and eastern districts of the city. 100 000 na
pi
K r as i ns k i e g o
a
ie Po
ck
In the western quickly developing housing
go l s k
t
ry
C ho
A
50 000 bo
districts there is only one shopping Ferio na
rko
ck O
pi
a
K r as i ns k i e g o
ie
ns
go
centre. Namely, Ster, a hypermarket- and Pogodno a t
ry
A
bo
k
10 000
rko
O
DIY- anchored scheme of 36,000 sq m GLA
ns
a
k
and 60 units, with the well performing Real
Large Units
and Castorama DIY. Total Mi
ck
ALEJA SLONCA
ie w
Small Shopping Mi icza
ck
and MS
ALEJA SLONCA
ie w
icza Galaxy
…to the dominant
Centre
Units
GLA
destination 26 Kwietnia
26 Kwietnia
Aleja Slonca joins the Ster Shopping
AREAS BY ACTIVITY
Ster
Ster Turzyn Kaskada
Kaskada
Centre to create the dominant urban Ku u lSlon cu
K S o n cu
scheme of 70,000 GLA. Its broad offer of CONVENIENCE:
Daily shopping - Grocery,
entertainment with a multiplex cinema food & drinks shops, Gd
and fashion with wide choice of popular an Gd
laundry & tailors services,
mobile phone suppliers, Piast sk a
a ns
brands will consolidate the market in other services ka
the area. PERSONAL:
Apparel & beauty - fashion, Tesco Prze
shoes & leather goods,
strze
n na Galeria
jewel & accessories, health Prze
strze
n na
Gryf Galeria
& beauty retail and services
P om
Gryf
or s
HOME:
P om
ka
Interiors - furnishings, Struga
wa
Top
decoration, household
or s
Au
kro
to
Auchan
appliances, home s tr
Shopping
ka
ad St
r
wa Realuga
Cu
accessories, gardening aP
wa
ozn
ito
Kolbaskowo Au
an s k
a
ran Psz
Top abska
kro
to en
ENTERTAINMENT / LEISURE: s tr G n a
ad
Shopping
D
Cu
a
Multimedia & Cinema,
Sport & fitness, books and
aP
ozn
an s k
a nit
ow Real
entertainment, bars & ra Psz
en
G n a ska
restaurants Dab
ow
a
al
et
M
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© www.Globe24.pl
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10. THE ONLY SCHEME IN WESTERN SZCZECIN
Already established
Future national road
Germany
Aleja Slonca joins an already established
st.
shopping destination of Ster Shopping
lcow
ldzie
Centre anchored by the 14,500 sq m GLA
Spo
Real hypermarket and a 9,000 sq m GBA
Castorama DIY to form a 70,000 sq m GLA
scheme.
housing
Development
Already 4.5 M a year car park car park
housing
Existing destination surrounding Aleja Slonca Development
already attracts 4.5 million visitors a year.
G
en
.S
New districts around
.M
ac
zk
a
st.
Aleja Slonca will be located in the middle of
the fastest developing districts (increase of
112% over the last 10 years) in Szczecin of
the highest purchasing power in the city. Ge
st.
rma
lcow
bus stop
ny
ldzie
Spo
German flow
In Szczecin, the turnover generated by
the tourists from Germany already accounts
for 25-30% of the total retail sales in
the region. Aleja Slonca located only 7 km Ku S
lonc
u. st
.
away from the German border will be the first
to profit from the influx of the Euro-spending
customers coming from abroad. ex tram
ten
housing sio Ci
n ty
Development ce
nt
re

11. ONLY 5 MIN...
5 min. for pedestrians
Ge
car park
The destination is already served by car park
rma
a regular bus line, while the tram line
extension will have its terminal just in
ny
front of the scheme. Pedestrian access is
comfortable both from the existing Ster
Shopping Centre and the surrounding housing
residential areas. housing Development
Development
5 min. for cars delivery
G
As a part of established retail destination,
en
Aleja Slonca profits fully from the location
.S
Spo
.M
in ul. Ku Sloncu St., the main road linking
Futu
ac
ld
the city centre with the western part of
zk
zielc
re
Szczecin. In this way, quick car access from
a
nat
st.
the city centre (5 minutes) is provided.
ow
ion
st.
al
Extending
roa
the cross-border flow
d
bus stop
Aleja Slonca extends naturally
the infrastructure serving the existing
City
Ster Shopping Centre. Thus, it structures
the communication axes of the destination.
cent
They will reach out to the German border
re
only 7 km away through the future
express road to Germany that passes by
the shopping centre.
tram
pedestrian
access direction
access direction
pedestrian access pedestrian access park
car deliveries car park stop
bus deliveries
future tram stop bus stop

12. ALEJA SLONCA: THE NEW WESTERN BOuLEvARd
Downtown boulevard
Aleja Slonca has been designed as a centre
complementing an already existing
shopping destination with Ster Shopping
Centre to give a dominant urban scheme
centre of 70,000 sq m GLA. With the access
from the express road connection and
the city centre taking only 5 minutes, it is
bound to become a leading retail, leisure,
and entertainment centre.
Finally lifestyle
Aleja Slonca offers the boulevard of
shopping and fashion to the western
districts. In this scheme, traditional
convenience for daily needs is provided by
Ster (36,000 s qm). Aleja Slonca (38,000 sq m)
completes that basic offer with a range
of popular brands of clothing as well as
entertainment and attractive leisure.
Its broad offer of family fashion brands,
restaurants and cafes, and family relax Kids` play on the groundfloor Outdoor street ambiance in the mall
with the largest multiplex cinema in
Szczecin responds not only to the needs
of the neighbouring, fastest developing
districts of Szczecin, but also of the German
visitors (between 20% and 30% of share in
the consumer market).
The largest multiplex
Answering the expectations of the market
in the consolidation phase, it brings
to the destination profiled leisure and
entertainment, attractive restaurants and
cafés, and the largest multiplex cinema in
Szczecin. View of the main entrance from the Ster Shopping Center View on the cinema lobby

14. GROuNd FLOOR
AReAS BY ACtIVItY ground floor
st.
car park level 0+0.5
zka
CONVeNIeNCe:
Mac ground floor
.
.S
daily shopping - Grocery,
n
Ge
food & drinks shops,
laundry & taailors services,
mobile phone suppliers,
other services
P
PeRSONAL:
Apparel & beauty - fashion,
shoes & leather goods,
jewel & accessories, health
& beauty retail and services
hOMe:
Interiors - furnishings,
car park
decoration, household
appliances, home
accessories, gardening
eNteRtAINMeNt / LeISURe:
Multimedia & Cinema,
Sport & fitness, books and
entertainment, bars &
restaurants PEDESTRIAN BOULEVARD
MAYLAND +:
free services, comfort &
relaxation areas, special
attention to clients
COMMON AReA
Sp
old
zie
lco
w
FOOd COuRT ESCALATOR st. future national road
P MuLTILEvEL CAR PARk INFO dESk
kId’S ZONE ELEvATOR
Sp City centre
BOudOIR TOILETS
old
zie
Germany lco
w
st.

15. FIRST FLOOR
first floor
car park level 1+1.5
AReAS BY ACtIVItY st.
ka
first floor
a cz
CONVeNIeNCe: M
S.
daily shopping - Grocery, n.
food & drinks shops, Ge
laundry & taailors services,
mobile phone suppliers,
other services
PeRSONAL: P
Apparel & beauty - fashion,
shoes & leather goods,
jewel & accessories, health
& beauty retail and services
hOMe:
Interiors - furnishings, car park
decoration, household
appliances, home
accessories, gardening
eNteRtAINMeNt / LeISURe:
Multimedia & Cinema,
Sport & fitness, books and
entertainment, bars &
restaurants
MAYLAND +:
free services, comfort &
relaxation areas, special
attention to clients
COMMON AReA Sp
old
zie
lco
w
st.
FOOd COuRT ESCALATOR future national road
P MuLTILEvEL CAR PARk ELEvATOR
kId’S ZONE
Sp City centre
BOudOIR TOILETS
old
zie
Germany lco
w
st.

16. ALEJA SLONCA IN dETAILS
Highest purchasing power
combined with a very low
retail density
Total GLA: 38,000 sq m
Levels: 2
Units: 150
Parking spaces: 1,200
Full parking capacity 2,900
on the site
Carpark levels: 5
Catchment area: 516,100 inhab.
Consumer market: Є 2.9 Bn
Contact our leasing agent for further information!
tel. +48 22 546 98 85
+48 510 00 90 46
leasing@mayland.pl Sunny retail boulevard in Aleja Slonca

17. C O N t A C t :
www.mayland .pl