Getting buy-in for UX work
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The document provides tips for UX designers to get buy-in for their work from clients. It recommends that designers avoid presenting designs as a big reveal and instead focus on solving problems. Designers should use plain language instead of jargon, build trust through an open mindset, and lead clients to realize things themselves through facilitation. It also advises being transparent about the entire design process. Following these tips will help clients understand and appreciate the work.
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Getting buy-in for UX work
- 1. March 15, 2012 Getting buy-in for UX work Tomi Tontti Itomi.tontti@whitesheep.fi © Copyright White SheepIsobar 2011 1
- 2. Some background and credits… Andrew Travers A freelance UX designer and strategist from London http://www.slideshare.net/byekick/communicating-ux © Copyright White SheepIsobar 2011 2
- 3. AWESOME IDEAS! Unless you know how to sell them to others, that’s all they ever be. Photo: Peter Jackson / Flickr http://www.flickr.com/photos/farleyj/2768941171/ © Copyright White SheepIsobar 2011 3
- 4. Photo: INVIPIC / Flickr http://www.flickr.com/photos/inpivic/5205918163 © Copyright White SheepIsobar 2011 4
- 5. How to get the buy-in for your design? The solution IS EVERYONE READY? Photo: Giovanni Urgelles / Flickr http://www.flickr.com/photos/giovannigaryurgelles/4039022510/ © Copyright White SheepIsobar 2011 5
- 6. DON’T present your designs as a big reveal Photo: Giovanni Urgelles / Flickr http://www.flickr.com/photos/giovannigaryurgelles/4039022510/ © Copyright White SheepIsobar 2011 6
- 7. We are designers. Our job is to solve problems. Photo: Giovanni Urgelles / Flickr http://www.flickr.com/photos/giovannigaryurgelles/4039022510/ © Copyright White SheepIsobar 2011 7
- 8. Avoid language barriers. Shared, common language matters. Forget UX jargon. Photo: U.S. Army / Flickr http://www.flickr.com/photos/soldiersmediacenter/3808258618/ © Copyright White SheepIsobar 2011 8
- 9. Clients are suspicious. Win their trust with open and humble mindset. Photo: JulijaRauluševičiūtė / Flickr http://www.flickr.com/photos/wcmcwi/4259281193/ © Copyright White SheepIsobar 2011 9
- 10. Lead your clients into realizing stuff themselves. Be a guide, sherpa, facilitator. Photo: TomásJorqueraSepúlveda / Flickr http://www.flickr.com/photos/tuguriodetom/2248925030/ © Copyright White SheepIsobar 2011 10
- 11. A good guide knows how to listen, too. The best solutions come with active contribution of others. Photo: Akuppa John Wigham / Flickr http://www.flickr.com/photos/90664717@N00/28225950/ © Copyright White SheepIsobar 2011 11
- 12. Be transparent. Show the whole process. From preparatory sketches to discarded ideas. Photo: Jacob Bøtters / Flickr http://www.flickr.com/photos/jakecaptive/49915119/ © Copyright White SheepIsobar 2011 12
- 13. With these 5 rules, your clients will say… Photo: Mike Fischer / Flickr http://www.flickr.com/photos/mikefischer/4664986445/ © Copyright White SheepIsobar 2011 13
- 14. Maybe even.. Photo: Dominique Bergeron / Flickr http://www.flickr.com/photos/dominiqueb/3445221879/ © Copyright White SheepIsobar 2011 14
- 15. Bringing people and brands together like never before © Copyright White SheepIsobar 2011 15
Notes de l'éditeur
- I visited UX Lisbon last May ** and after the first workshop I happened to go into a wrong auditorium. And this Andrew Travers ** happened to present his lightning talk there. **Communicating UXHis presentation was called didn’t really teach me anything new – I more or less knew the stuff he presented. But still I liked his presentation a lot – because he managed to remind me of this stuff I kinda knew, but which easily gets forgetten in everyday work.This presentation is a sort of an adaptation of that talk.Most of the content comes from Travers’ presentation, but I’ve structured and highlighted thing a bit differently, left out something and put it in a new wrapping. But by all means, check out the original version too.
- This dude has great ideas in his head. Everybody does.But if you don't know how to present them right, that's the only thing they'll ever be. **As UX professionals, we’re basically only as good as our communications skills.
- Wireframes, sitemaps and user flows are conceptual and abstractThey often don’t manage on their own – they need to be explained and defended to get the buy-inWE NEED TO GO BEYOND THEM.
- Never present your design like this. We are not artists!
- WE ARE DESIGNERS.1st thing: Define or describe the problem we're solving… **- Get mutual understanding of the basis… in order for others - clients and colleagues - to…1) Understand the context of our work2)Give us right kind of critique3) work with us to find good solutions
- Speak your audience’s language. **Show respect for both the language and conventions of the clientʼs business.Speaking their language helps bridging the gap between the clientʼs world and ours.
- Client mey fear you don’t understand the unique nature of his businessor that you’ve already decided on a solution, and are going to give it to him no matter whatDon’t be like a politician pushing his agenda: “this is the only possible solution”
- Itʼs really important we ʻshowʼ rather than ʻtellʼ. **Donʼt take sole ownership of what the design problem is, but share your understanding of it. Find things together.
- Don’t just try to steer other people into your thinking. Be ready to be steered a bit yourself. **This is what makes it a genuine team effort.
- Don’t go straight to the end result - let all the background work show first. Show insights from research, design principles, sketches – the whole process. Consider presenting multiple options that you considered and ruled out. Explain why the one you chose is the best. **The point is to make the client understand how did you come up with the end result.