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INSIGHT:
 SELECTED DIGITAL MEDIA
TRENDS AND CAREER HINTS



        Tommi Pelkonen
           Strategist
           FRANTIC

        February 4, 2012
TOMMI IN BRIEF
2010$>:'Strategy(Director(at'Fran-c'
2008$2010:'Business'Consultant'at'Finpro'Budapest'in'ICT/
so<ware'business'
2005$2008:'Strategist'at'Satama'Amsterdam(
1999$2005:'Business'Consultant'at'Satama'Helsinki(
1996$1999:'Research'at'the'HSE'Electronic'Commerce'Ins-tute,'
focus:'digital'media'service'companies'
'
Born'1971,'married,'daughter'
M.Sc.'(Econ.):'1999,'Helsinki(School(of(Economics,'HSE,'
Interna-onal'Business,'Finance'&'Accoun-ng,'Informa-on'
Technology'
'
Lecturer'and'author'of'several'publica-ons'&'ar-cles'in'the'
fields'digital'media,'interna-onalisa-on'of'SMEs'and'service'
business'
'                                                               Mo#o:%%
Industrial'focus:'Media,'Telecoms,'Financial'sector,''          “The%most%robust%knowledge%
B2B'Commerce,'Industrial'manafacturing'                         is%created%in%interac9ons,%via%
Consul-ng'focus:'Strategy,'Procesess'&'Innova-on,'Digital'      posi9ve%conflicts”%
opportuni-es,'Business'modelling'
TOMMI IN LINKEDIN
ONLINE CUSTOMER SERVICE DESIGN AND PRODUCTION (INCLUDING
ADMINISTRATION USER INTERFACES) FOR HELSINGIN SANOMAT, THE LARGEST
                 DAILY NEWSPAPER IN SCANDINAVIA.
                       ASIAKASPALVELU.HS.FI
© Frantic 2013
ONLINE SERVICE DESIGN (INCLUDING PRIVATE AND CORPORATE HEALTH
EXTRANET) FOR TERVEYSTALO, LEADING PRIVATE HEALTH SERVICES PROVIDER
                 IN FINLAND. WWW.TERVEYSTALO.COM

                                                    5'
EXPERIENCE OF SUCCESSFUL
IMPLEMENTATION OF GLOBAL SITES




 GLOBAL REDESIGN FOR LEADING ONLINE SECURITY COMPANY F-SECURE.
                       WWW.F-SECURE.COM
EXPERIENCE OF SUCCESSFUL
IMPLEMENTATION OF GLOBAL SITES




 FRANTIC IS THE DIGITAL LEAD AGENCY FOR VALTRA, A LEADING TRACTOR
                 MANIFACTURER - WWW.VALTRA.COM
EXPERIENCE OF SUCCESSFUL
IMPLEMENTATION OF GLOBAL SITES




DIGITAL SERVICE DESIGN AND DEVELOPMENT FOR ALL 32 FINNAIR GLOBAL SITES.
                           WWW.FINNAIR.COM
MUURAME.COM –KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME
   WWF.FI –KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME
                & TEKNINEN TUOTANTO
                & TEKNINEN TUOTANTO
INDIEDAYS – UUSITTU, RESPONSIIVINEN JA SITOUTTAVA VERKKOSIVUSTO
RADIONOVA.FI – KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME
                  & TEKNINEN TOTEUTUS
DESIGN, PROTOTYPING AND USER TESTING FOR MTV3.FI/UUTISET RENEWAL.
DESIGN, PROTOTYPING AND USER TESTING FOR MTV3.FI/URHEILU RENEWAL.
REDESIGN AND FRONT-END DEVELOPMENT FOR THE
MTV3 ENTERTAINMENT & TELEVISION PROGRAMMING UNIT
               WWW.MTV3.FI/VIIHDE
RESPONSIVE DESIGN




•  A very hot topic in today’s web is responsive design
•  Through responsive design, as the layout adapts to different screen
   resolutions (desktop, tablet and mobile), there is no need for a
   separate mobile site
Toolonlahdetalot.fi



                                                 Campbells.fi




Kokoomus.fi


        RESPONSIVE DESIGN AND PRODUCTION REFERENCES.



              Frantic.com
WHAT IS FRANTIC ALL ABOUT?

RESPECTFUL'

INNOVATIVE

COLLABORATIVE'

PLAYFUL

ADAPTIVE'
              DIGITAL.
              MADE FOR YOU.
INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS




•    TO START WITH: Insight into digital media and internet in Finland

•    CONTEXT: Brand called you that you build

•    CASE: What can one find of a person online?

•    INDUSTRY & PROFESSION: What is like to work in the agency world?

•    SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools

•    SUMMARY: Conclusions and recommendations
BACKGROUND:
    THE DIGITAL REVOLUTION HAS REALISED,
    BUT IT STILL CONTINUES

                 PERMANENT    •  The Internet has changed consumer and industrial buyer behavior
                   CHANGE        permanently.



                              •  All business operations are influenced by the online channels and e-
             TOTAL IMPACT        business.



                 EMPOWERED    •  Customers and consumers have more power than ever in economic
                 CUSTOMERS       history


                              •  Digital channel functions as transformation agent within
           CHANGE DRIVER         organisations. Competences to run digital channel-drive business
                                 increase gradually.


                 STILL HUGE   •  Change process takes time – many business processes are not yet
                                 digitised nor utilise the online channel to the its potential. Solid
                 POTENTIAL       success metrics are emerging.



          FRAGMENTATION       •  Innovation and society fragmentation continues – globally.


© Frantic 2012
                                                                     eBusiness = Business!
WORLD-WIDE-WEB IN 60 SECONDS
THE WEB OF TODAY IS:
                        SOCIAL
                        MOBILE
                     CONTEXTUAL
                   CONTENT-ORIENTED
                          and all
                          about



                 DELIVERING EXPERIENCES
                  AND BETTER BUSINESS
© Frantic 2012
Image courtesy of Brad Frost - http://bradfrostweb.com/
Image courtesy of Brad Frost - http://bradfrostweb.com/
AND THE WAR OF ECOSYSTEMS IS ON



              PC             smartphone        tablet        smart TV




        Mac computers         iPhone            iPad         Apple TV




       Chrome browser         Android      Android tablets   Google TV




        Windows, Office    Windows Phone    Windows 8          Xbox

                    Bubbling under:
BUT: IN SOCIAL MEDIA
  CONTENT IS THE

   KING
CONTENT IS THE
FOUNDATION
   CONTACTS'




 CONTEXT'

 CONTENT'
THE SOCIAL MEDIA UNIVERSE IS EXPANDING
                                       800 MM+ monthly active users                                                                                15MM+ users

                                       800MM+ monthly users visit site                                                                             15MM+ users

                                       232MM+ monthly active users                                                                                 6MM+ users

                                       230MM+ users                                                                                                2MM+ users

                                       135MM+ users                                                                                                2MM+ users

                                       115MM+ subscribers                                                                                          2MM+ users

                                       62MM+ users                                                                                                 1.5MM+ users

                                       51MM+ users                                                                                                 500K+ users

                                       20MM+ blogs                                                                                                 100K+ users



                         More people on more social networks than ever before
Source:'Official'and'Es-mated'sta-s-cs.'Facebook,'YouTube,'Zynga,'Twi^er,'LinkedIn,'Groupon,'Flickr,'Tumblr,'Instagram,'Foursquare,'Pinterest,'scvngr,'Path,'Google+'''''
SlashGear,'TechCrunch'/'Comscore,'FastCompany,'Oink:'TechCrunch,'GetGlue,'Foodspobng:'Soraya'Darabi’s'LinkedIn'
OUR SHOPPING BEHAVIOUR HAS
        BECOME A COMPLEX ONE




                     Think of the poor marketing planner – life is no longer easy!

Source':'The'OPEN'Brand:'Digital'Trends'for'2011'by'Resource'Interac-ve'
FINNS ARE ONLINE

                      87%
                of all Finns are online
                 EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55%


                  Finnish Internet users spend
                     on average 13.2hrs
                     online per week
                  EU: 14.8, WE:14.0, NE:14.8, SE:13.8, CEE:16.1




   June, 2012
FINNS ARE MORE ONLINE THAN
WATCH TELEVISION
                Hours per week used
                                          EU: 16.8
   TV              12.5hrs            WE:16.0, NE:14.0,
                                      SE:16.7, CEE:17.7


                                          EU: 14.8
   Online          13.2hrs            WE:14.0, NE:14.8,
                                      SE:13.8, CEE:16.1


                                          EU: 12.7
   Radio           13.3hrs            WE:13.4, NE:13.5,
                                      SE:10.6, CEE:12.9


                                           EU: 4.6
   Newspapers      4.6hrs             WE:4.8, NE:4.9, SE:
                                        4.2, CEE:4.6


                                           EU: 4.0
   Magazines       3.4hrs             WE:4.0, NE:3.6, SE:
                                        3.5, CEE:4.2



   June, 2012
TOP SITES IN FINLAND




       More and more ”online only” brands on the top list!   31
TOP FINNISH SITES
(WITH INTERNATIONAL CONTEXT)




Google is regaining its position – it lost it to FB for while, but now back!
                                                                               32
FACEBOOK IN FINLAND




                      33'
INCREASING CHOICE OF INTERNET ACCESS


  Accessing the internet via the computer is the most popular method –
                 Used by 3.9 million Finns (87% - EU:64%)

  However 39% of all Internet users in Finland (EU:37%) go online
                    via more than one device




Mobility is bound to grow and bypass by far the traditional wired usage
       June, 2012
THE ALTERNATIVE WAYS OF GOING ONLINE

                 1.3m Finns go online using a mobile
                   →  29% of Finns (EU:21%)
                   →  Spend on average 5.3 hours per
                      week (EU:9.4hrs)
                   →  85% use their mobile to go online
                      during the day


                 0.19m Finns go online
                 using a games console
                    →  4%(of(all(Finns((EU:6%)(


                                        →  7% of Finns (EU:8%)
 0.3m Finns go online                   →  Spend on average 5.7 hours per
                                           week (EU:9.3hrs)
        using a tablet                  →  84% use their tablet to go online
                                           in the evening

                  2013: Winds of radical change arrive!
    June, 2012
FINNS'DO'BUY'ONLINE'–'TO'GROWING'EXTENT!'


                   €2,350(million
                   spent(online(in(Finland(
                                              (
                   across(a(6(month(period(
                   EU:'€187,990m'




    11((
    is(the(average(number(of(
    purchases(made(per(
                                       €684        (
                                       is(the(average(amount(spent(
    person(in(Finland(across(
                                       per(person(in(Finland(across(a(6(
    a(6(month(period(
    EU:'13'                            month(period(
                                       EU:'€544'
                                                        %s'Among'Internet'users/P6M'purchasers'



 Total volume estimates (incl. foreign trade ~15-20 mrd€ in 2013!
      June, 2012
BUT - FINNS ARE CAUTIOUS ONLINE
BUYERS




     eCommere = Commerce and will keep on growing!
THE INTERNET IS AN ENTERTAINER AND ENABLER



                                            76%
                                            of Finns are online
                                            during the traditional
                                            primetime TV
                                            evening slot (EU:
                                            52%)




More and more we multitask while watching TV (11% at the moment)
      June, 2012
MOREOVER, WE ARE IN THE MIDDLE VIDEO
  CONTENT REVOLUTION – CHANGING TV
  ADVERTISING!




From five from now, we may think it being very akward of having fixed dates
    with a pre-programmed broadcaster. If so, advertisers will follow…
SOME WEB DESIGN TRENDS 2013
MOBILE FIRST & RESPONSIVENESS
Service design for various contextual components (time, place, user,
location)

TYPOGRAPGY & VISUALISATION FREEDOM:
Web-safe fonts & icons, data visualisation, usage of video as decoration


STRAM-LIKE SITES
Real-time-feeling, Latest on the top, mash-up:ing all services into one view


LAYERS & GRIDS
Matrix-like site with parallax, horisontal & vertical transitions


OPEN DATA AND REAL TIME LINKAGES TO OPEN MATERIALS
Functional & cloud-based linking to other web services & databases
LET’S SEE THIS IN A BROWSER
INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS




•    TO START WITH: Insight into digital media and internet in Finland

•    CONTEXT: Brand called you that you build

•    CASE: What can one find of a person online?

•    INDUSTRY & PROFESSION: What is like to work in the agency world?

•    SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools

•    SUMMARY: Conclusions and recommendations
COMMON THING IN (RECRUITING):

WE TEND TO HIRE PEOPLE WE TRUST

TRUST IS ESTABLISHED BY THE
PERSON’S TRACK RECORD,
REFERENCES AND PERSONAL
EXPERIENCES

THUS – GETTING A JOB IS ALL ABOUT
TRUST ESTABLISMENT VIA NETWORKS!
THE “INTEREST GRAPH” IS SHIFTING ATTENTION
        AWAY FROM CLASSIC “FRIENDS”




    Key(quesOon(here:(If(looking(for(a(job,(what(network(helps(you(the(mosOn(this?((

Source:'AssetMap'Blog,'“Why'the'interest'graph'will'reshape'social'networks”'
ME & MY FRIENDS




 Once(again(the(recruiOng(angle(to(this:(What(can(help(you(to(get(hired(?((
     BUT:(If(someone(helps(you(in(this,(why(does(the(person(do(so?(
WE HAVE BECOME PERSONAL BRAND
OR OUR PAST ACTIONS




    We are better equipped for personal branding than ever
           –but do we know how to make it work?
ME & MY ACTIVITY PATTERNS

•  What kind of user am I?
•  What do I do with my friends?
•  What role does online play to me?
•  What do I use it for?
•  What have I done in the past, how will I use
   these medium in the future?
•  What is my sharing process & method, if any?
•  How do I get involved with other people’s
   contributions?
      Good starting point: Analyse yourself and your patterns
CHANGING ROLE OF “ME”
                                            •  How much do we allow
                                               allow of these to overlap?
              Private                       •  How do we prevent/allow
                              PRIVATE          overlaps to happen?
               -me
                                            •  How does this evolve over
                                               time /over our lives / over
                                               our careers?
                                            •  Will there no longer be the
Me and                                         difference between these?
                             Family -
  my
                               me
 peers



             Working
PUBLIC
              -me


         What is the image and track record you leave online?
REMEMBER – BEHAVIOURAL DIFFERENCE MATTER
   FInns & their online behavioural profiles (Source: YLE, 11/2011)

               Satisfied                                Activists
                                                        13 %
 Majority)45>)   16 %                                               Majority)<44)
 years)of)age)                                                      years)of)age)
       Functionality-                                         Tecnology-
          driven                                               oriented
           21 %                     DIGITAL'BARRIER'             15 %

“The)net)is)for)                                                    “The)net)is)for)
measurable)                                             Socially-   expressing)myself)
benefits”)          Information-                                     and)living”)
                                                        oriented
                      driven                              19 %
                       16 %

              If looking for a job, find out to whom are you talking to and
                  how do they perceive your online presence & activity?
INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS




•    TO START WITH: Insight into digital media and internet in Finland

•    CONTEXT: Brand called you that you build

•    CASE: What can one find of a person online?

•    INDUSTRY & PROFESSION: What is like to work in the agency world?

•    SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools

•    SUMMARY: Conclusions and recommendations
GOOGLE YOURSELF




Though not allowed in Finland for HR – do you think this does not have an
                 perceptional impact for job seeking?
YOU CAN EVEN USE PROFESSIONALS TO
GOOGLE FOR YOURSELF




  I would also like to know what the heck are they looking for? !
SURPRISES MAY OCCUR




 My traces remain for good – and there is very little I can do about it…
EVEN FROM THE DARK PAST !




   Hmm, I was lucky there was no Facebook when I studied !
IMAGE SEARCH




Yep, and who are the other Tommi’s out there? And I wonder what does the hockey
 player think when he sees this imagery? – Tommi – let’s talk one day, shall we? !
SLIDEWARE TO SHOW YOU ARE A PRO




One of the key places to show what you know – at least in business consulting…
PERSONAL PRESENCE – BUT HOW
   PUBLIC?




And then there were the privacy setting changes… do you still keep up what can be
                  seen and by whom and do you actually care?
LEADING TO A STALKERS PARADISE…




           Really spooky – isn’t it?
SHARING MY MOVES & LOCATION




Next time some ”stranger” talks to you, you might consider questioning the persons
                      motives and knowledge about you?
SHARING MY PASSIONS WITH THE
WORLD




      You can really stalk and enter into profile data
MAPPING OUR SOURCES AND
PUBLISHING THEM




      Even digg out how the person forms opinions..
AND THEN AIMING TO HARMONISE ALL
    OF THIS INTO A “LIVING CV”




But our best way to control this, it to create own assets and environments we have a
                                 solid role to play in.
HINT: VISUALISE YOUR NETWORK




  We can even use the networks to illustrate where we come from…
TOMMI’S SOCIAL SCORE: 53




   It can also turn to be fun – gamification of your own brand…
SEE ALSO THE AGGRATOR SERVICES…




And tools keep on popping out – better be active to keep up with the pace..
PRIVACY HAS BECOME LUXURY AND
  BREAKING IT A COMMODITY




NOTE: Facebook own the content you post there and wants to make it all public!
WHO OWNS YOU & YOUR STUFF?

•  You post content online to a service
  –  Is is your or is it the network’s property?
•  You connect your friends to your network
  –  Who owns these connections?
•  You perform activities online
  –  Who follows and uses this data?
•  You send messages to each other
  –  Are you ok to be intruded with advertising?
  –  Who actually own this communications?

           You better take you stand-point to this now –
       before it becomes too difficult to change the patterns
INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS




•    TO START WITH: Insight into digital media and internet in Finland

•    CONTEXT: Brand called you that you build

•    CASE: What can one find of a person online?

•    INDUSTRY & PROFESSION: What is like to work in the agency world?

•    SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools

•    SUMMARY: Conclusions and recommendations
DIGITAL AGENCY?


The main objective for a company operating in
the digital media industry (digital agency) is to
create substantial benefits for its clients with the
help of new technologies, i.e. Internet
technologies. The benefits are created by:
   1.  Adding more efficiency into company organisation
       and working processes;
   2.  Creating additional sales/revenues and/or
   3.  Increasing corporate brand recognition.

       Similar businesses: Lawyers, Ad agencies, Consultancies,
                Private Doctors, Engineering companies
DESCRIBING THE WORKING
ENVIRONMENT AND DIGITAL INDUSTRY




   At least in the people’s mind – this matches well to the reality!
LABOUR-INTENSIVE BUSINESS,
VALUE- ADDED COUNTS




     Three main competencies: Tech – Design - Business
VARIOUS ROLES FOR DIGITAL MEDIA




  Working in an agency is all about adding value to these motives
VARIOUS USAGAS FOR DIGITAL STUFF
IN VARIOUS CHANNELS




   Agency’s business consists of a combination of these areas
CO-ORDINATION OF ALSO EXTERNAL
   ACTORS AND THEIR INPUT: SERVICE DESIGN




Key question – I which role is the agency in the service design value chain?
             And for you – what can you contribute to this?
CO-ORDINATION OF ALSO EXTERNAL
    ACTORS AND THEIR INPUT: MARCOMS




Marcomms value network is a highly competitive one – also the job markets
                in it are very dynamic and competitive
TYPICAL WORK FLOW FOR AGENCIES
                                   SALES
    Client understanding           & AM              End-user understanding
    and needs                                        and needs




  €’s                                    Designers                     DIGITAL MEDIA
                        Business
                        Experts
                                                                          PROJECT
  time & schedule                                                       MANAGER /
                                                                         PRODUCER
  quality standards                Technology
  & expecations                     specialists


  people & processes




                       TARGETED OUTCOME:
                         Great experiences

           Projects(last(from(one(week(to(more(than(a(year.((
  It(is(about(constant(flow(of(new(business(and(exisOng(client(work(
WHAT IS A PROJECT ?

•  A project is a temporary endeavor
   undertaken to create a unique product or
   service.
•  It implies:
   –    a specific timeframe
   –    a budget
   –    unique specifications
   –    working across organizational boundaries

Working in a digital agency is all about working in and within projects!
PROJECT COMPONENTS
•  Attributes of a project include:
   –  it has a goal
   –  it has a start and finish
   –  it requires resources, including:
       •    people
       •    money
       •    tools & equipment
       •    Administration
   –  it requires coordination
   –  it is a temporary structure
   –  it is mounted to achieve change



 Prequisite for all in agencies – to know how to work in projects!
TYPICAL PROJECT FLOW




The emerging project model is the Agile development (kanban /+ scrum)
ALL PROJECT CARRY FINE BALANCING
BETWEEN THE FOUR VARIABLES




  Constant variable management with tacit and intangible skills
BECOMING A PRO = PROFESSIONAL
                                               Inter-        How do I communicate and share?
How to I constantly develop myself?          personal &
How to become a better professional?        communcati                      How do I work?
                                              ons skills

                    Competence                                     Personality     What makes me tick?
                    development                                   and own ego
                        skills                                    management
                                                                                     What do the others
How well can I pull out additional                                                   say about me?
cases out of my assignments &
beyond them?                         A PROFESSIONAL                                  How do I contribute
                                                                                     to the team?
How well can I work with             IS BALANCED IN
clients?
               Client work
                                       ALL OF THESE
                                                                        Team work        What is my role?
                and sales
                                                                           skills
               knowledge


                                                                                  How good am I?
How well can work with
business themes?                                                         How well / efficiently can I
(Management, Finance,            Business                  Substance     think and deliver?
Processes etc.)                 knowledge                  knowledge


                                                                         81'
PASSION FOR DIGITAL PROS:
USER EXPERIENCE!

                             USER(S)     SITUATION …IN ALL
                                         LOCATION INTERACTIONS
CHALLENGE:                               MOMENT
                                         DEVICE
                                                   AND CHANNELS…
HOW TO CREATE
A LONG-LASTING                                            …SO THAT
EXPERIENCES…                        CHANNELS              END-USERS LOVE
                                                          TO USE THEM
                               INTERACTIONS
                                                          EVERYWHERE
                                    EXPERIENCE
          Textual content & style              Visual content & style
                                     BRAND
  Information architecture                          Interaction model and
                                                    user interface(s)
 Content strategy and
                                    SERVICES               Service strategy and model
   production model
                        CORPORATE STRATEGY
AGENCY TARGET: BEST-IN-CLASS USER EXPERIENCE
                                                                                           WOW!


                                I find things where
                                I expect them to be
        I like the brand and
        its visual design                                           I got exactly what I
                                     Fitting the user needs         needed know
                                              (utility)

         It is nice to do
         things online
                                       BEST                             I feel the site
                                       USER                             understands me
     I saved a lot of time          EXPERIENCE
     doing things online                                              I am impressed
                                 Pleasurable         Easy to use      by the service
                                 experience           (usability)
                                (satisfaction)
         I get things done more
         efficiently than offline                          I want to recommend this
                                                           to my friends

There are great examples of brand which have already made many of these things
                right . Yet, there is plenty of room for improvment
REALITIES OF COMMUNICATIONS …


                                                        “Project'mee-ngs'
                               “Focus'on'the'final'
                                                       are'a'waste'of'-me'
    “Leave'me'to'it...”'      deliverable...'do'not'                             “I’m'doing'it...”'
                                                       $I'know'what'to'do'
                                bother'me'now'“'
                                                         without'these...”'


    “This'is'possible,'I'
                               “Trust'me'–I’m'an'      “It'will'take'as'long'   “I’m'just'finishing'
      think'I'can'do'
                                expert'in'this...'“'       as'it'takes...”'            it...'“'
          this...”'



                “I’ll'tell'you'if'I'have'   “E$mail'this'to'me'      “Give'me'another'
                    a'problem...'“'                ...'“'              half$hour...”'




Can you manage this – and trust you and your colleagues to deliver in time,
          in budget, in scope and in the quality level ordered?
ONLY BUT CHANGE IS PERMANENT IN THE WORLD
  OF THE DIGITAL INDUSTRY & ITS PROJECTS
INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS




•    TO START WITH: Insight into digital media and internet in Finland

•    CONTEXT: Brand called you that you build

•    CASE: What can one find of a person online?

•    INDUSTRY & PROFESSION: What is like to work in the agency world?

•    SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools

•    SUMMARY: Conclusions and recommendations
SOME CAREER-RELATED SITES


•    MOL                           •  Klout
•    Linkedin                      •  Rebelmouse
•    Vierityspalkki
•    Pingstate                     •    Carbonmade
•    …                             •    Fidgid
•    Blogs                         •    Krop
•    Facebook                      •    Behance
•    Twitter
               Let’s have a look at the few of these…
PORTFOLIO TOOL: CARBONMADE.COM
& FIDGID




         Choose one and do it well!
KROP & BEHANCE




Also you can immediately involve to the leading communities, but ensure
                   you have value to provide with!
INSIGHT: SELECTED DIGITAL MEDIA TRENDS
AND CAREER HINTS




•    TO START WITH: Insight into digital media and internet in Finland

•    CONTEXT: Brand called you that you build

•    INDUSTRY & PROFESSION: What is like to work in the agency world?

•    CASE: What can one find of a person online?

•    SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools

•    SUMMARY: Conclusions and recommendations
SOME HINTS FOR PERSONAL BRANDING

•  Build your network, portfolio     •  Invest in LinkedIn & Slideshare
   and reference base constantly        –content for professional
   and never stop                       branding
•  Update all your social media      •  Be yourself, faking does not
   profiles                              work
•  Google yourself often and         •  Prepare for surprises
   update the data you see non-      •  You can influence your
   accurate                             visibility in Google!
•  Start blogging on your            •  Use strong passwords, e.g.
   interests – do it constantly!        1password (agilebits.com/onepassword)
•  Twitter – it is search engine-       to prevent identity theft
   friendly



              Be consistant - be authentic – build networks
WHAT ARE EXPECTING OUR POTENTIAL
NEW RECRUITEES TO REPRESENT?
•    Open and constructive attitude
•    Great match with our goals and people
•    Solid understanding of the ever-changing digital world
•    Multi-tasking, multi-skilled experts
•    Skills for ongoing competence updating, change,
     responsibility-taking and performance under stress
•    Great sense of humour and contribution to the mutual goals
•    It is not about the degree or previous credits, it is about
     what will you do today and in the future
•    Doing-attitude, no besserwissers are allowed!
•    Humble, authentic, warm and relaxed professionals and
     juniors

Recruiting the best talent with the right attitude is our core strategic process
THIS IS HOW IT LOOKS !




         Open office, no permanent place to sit, share presises daily,
Draw – brainstorm – document – work in team – work where-ever - whenever




   h^p://vimeo.com/42258234'
WHAT TO DO NEXT?

   •  How about the source code?
    h@p://www.franEc.com/notes/41936860959)




All at Frantic are obliged to be code-reading and contributing capable during 20131
LET’S GO AND BECOME
BETTER DIGITAL MEDIA
  PROFESSIONALS!

        Tommi Pelkonen
    Tommi.pelkonen@frantic.com
       +358-40-50 50 821

  http://www.slideshare.net/TommiP
A DAY IN THE INTERNET




© Frantic 2012              100

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Digital Media Trends & Some Career Hints 2013

  • 1. INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS Tommi Pelkonen Strategist FRANTIC February 4, 2012
  • 2. TOMMI IN BRIEF 2010$>:'Strategy(Director(at'Fran-c' 2008$2010:'Business'Consultant'at'Finpro'Budapest'in'ICT/ so<ware'business' 2005$2008:'Strategist'at'Satama'Amsterdam( 1999$2005:'Business'Consultant'at'Satama'Helsinki( 1996$1999:'Research'at'the'HSE'Electronic'Commerce'Ins-tute,' focus:'digital'media'service'companies' ' Born'1971,'married,'daughter' M.Sc.'(Econ.):'1999,'Helsinki(School(of(Economics,'HSE,' Interna-onal'Business,'Finance'&'Accoun-ng,'Informa-on' Technology' ' Lecturer'and'author'of'several'publica-ons'&'ar-cles'in'the' fields'digital'media,'interna-onalisa-on'of'SMEs'and'service' business' ' Mo#o:%% Industrial'focus:'Media,'Telecoms,'Financial'sector,'' “The%most%robust%knowledge% B2B'Commerce,'Industrial'manafacturing' is%created%in%interac9ons,%via% Consul-ng'focus:'Strategy,'Procesess'&'Innova-on,'Digital' posi9ve%conflicts”% opportuni-es,'Business'modelling'
  • 4. ONLINE CUSTOMER SERVICE DESIGN AND PRODUCTION (INCLUDING ADMINISTRATION USER INTERFACES) FOR HELSINGIN SANOMAT, THE LARGEST DAILY NEWSPAPER IN SCANDINAVIA. ASIAKASPALVELU.HS.FI © Frantic 2013
  • 5. ONLINE SERVICE DESIGN (INCLUDING PRIVATE AND CORPORATE HEALTH EXTRANET) FOR TERVEYSTALO, LEADING PRIVATE HEALTH SERVICES PROVIDER IN FINLAND. WWW.TERVEYSTALO.COM 5'
  • 6. EXPERIENCE OF SUCCESSFUL IMPLEMENTATION OF GLOBAL SITES GLOBAL REDESIGN FOR LEADING ONLINE SECURITY COMPANY F-SECURE. WWW.F-SECURE.COM
  • 7. EXPERIENCE OF SUCCESSFUL IMPLEMENTATION OF GLOBAL SITES FRANTIC IS THE DIGITAL LEAD AGENCY FOR VALTRA, A LEADING TRACTOR MANIFACTURER - WWW.VALTRA.COM
  • 8. EXPERIENCE OF SUCCESSFUL IMPLEMENTATION OF GLOBAL SITES DIGITAL SERVICE DESIGN AND DEVELOPMENT FOR ALL 32 FINNAIR GLOBAL SITES. WWW.FINNAIR.COM
  • 9. MUURAME.COM –KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME WWF.FI –KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME & TEKNINEN TUOTANTO & TEKNINEN TUOTANTO
  • 10. INDIEDAYS – UUSITTU, RESPONSIIVINEN JA SITOUTTAVA VERKKOSIVUSTO
  • 11. RADIONOVA.FI – KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME & TEKNINEN TOTEUTUS
  • 12. DESIGN, PROTOTYPING AND USER TESTING FOR MTV3.FI/UUTISET RENEWAL.
  • 13. DESIGN, PROTOTYPING AND USER TESTING FOR MTV3.FI/URHEILU RENEWAL.
  • 14. REDESIGN AND FRONT-END DEVELOPMENT FOR THE MTV3 ENTERTAINMENT & TELEVISION PROGRAMMING UNIT WWW.MTV3.FI/VIIHDE
  • 15. RESPONSIVE DESIGN •  A very hot topic in today’s web is responsive design •  Through responsive design, as the layout adapts to different screen resolutions (desktop, tablet and mobile), there is no need for a separate mobile site
  • 16. Toolonlahdetalot.fi Campbells.fi Kokoomus.fi RESPONSIVE DESIGN AND PRODUCTION REFERENCES. Frantic.com
  • 17. WHAT IS FRANTIC ALL ABOUT? RESPECTFUL' INNOVATIVE COLLABORATIVE' PLAYFUL ADAPTIVE' DIGITAL. MADE FOR YOU.
  • 18. INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS •  TO START WITH: Insight into digital media and internet in Finland •  CONTEXT: Brand called you that you build •  CASE: What can one find of a person online? •  INDUSTRY & PROFESSION: What is like to work in the agency world? •  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools •  SUMMARY: Conclusions and recommendations
  • 19. BACKGROUND: THE DIGITAL REVOLUTION HAS REALISED, BUT IT STILL CONTINUES PERMANENT •  The Internet has changed consumer and industrial buyer behavior CHANGE permanently. •  All business operations are influenced by the online channels and e- TOTAL IMPACT business. EMPOWERED •  Customers and consumers have more power than ever in economic CUSTOMERS history •  Digital channel functions as transformation agent within CHANGE DRIVER organisations. Competences to run digital channel-drive business increase gradually. STILL HUGE •  Change process takes time – many business processes are not yet digitised nor utilise the online channel to the its potential. Solid POTENTIAL success metrics are emerging. FRAGMENTATION •  Innovation and society fragmentation continues – globally. © Frantic 2012 eBusiness = Business!
  • 21. THE WEB OF TODAY IS: SOCIAL MOBILE CONTEXTUAL CONTENT-ORIENTED and all about DELIVERING EXPERIENCES AND BETTER BUSINESS © Frantic 2012
  • 22. Image courtesy of Brad Frost - http://bradfrostweb.com/
  • 23. Image courtesy of Brad Frost - http://bradfrostweb.com/
  • 24. AND THE WAR OF ECOSYSTEMS IS ON PC smartphone tablet smart TV Mac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TV Windows, Office Windows Phone Windows 8 Xbox Bubbling under:
  • 25. BUT: IN SOCIAL MEDIA CONTENT IS THE KING
  • 26. CONTENT IS THE FOUNDATION CONTACTS' CONTEXT' CONTENT'
  • 27. THE SOCIAL MEDIA UNIVERSE IS EXPANDING 800 MM+ monthly active users 15MM+ users 800MM+ monthly users visit site 15MM+ users 232MM+ monthly active users 6MM+ users 230MM+ users 2MM+ users 135MM+ users 2MM+ users 115MM+ subscribers 2MM+ users 62MM+ users 1.5MM+ users 51MM+ users 500K+ users 20MM+ blogs 100K+ users More people on more social networks than ever before Source:'Official'and'Es-mated'sta-s-cs.'Facebook,'YouTube,'Zynga,'Twi^er,'LinkedIn,'Groupon,'Flickr,'Tumblr,'Instagram,'Foursquare,'Pinterest,'scvngr,'Path,'Google+''''' SlashGear,'TechCrunch'/'Comscore,'FastCompany,'Oink:'TechCrunch,'GetGlue,'Foodspobng:'Soraya'Darabi’s'LinkedIn'
  • 28. OUR SHOPPING BEHAVIOUR HAS BECOME A COMPLEX ONE Think of the poor marketing planner – life is no longer easy! Source':'The'OPEN'Brand:'Digital'Trends'for'2011'by'Resource'Interac-ve'
  • 29. FINNS ARE ONLINE 87% of all Finns are online EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55% Finnish Internet users spend on average 13.2hrs online per week EU: 14.8, WE:14.0, NE:14.8, SE:13.8, CEE:16.1 June, 2012
  • 30. FINNS ARE MORE ONLINE THAN WATCH TELEVISION Hours per week used EU: 16.8 TV 12.5hrs WE:16.0, NE:14.0, SE:16.7, CEE:17.7 EU: 14.8 Online 13.2hrs WE:14.0, NE:14.8, SE:13.8, CEE:16.1 EU: 12.7 Radio 13.3hrs WE:13.4, NE:13.5, SE:10.6, CEE:12.9 EU: 4.6 Newspapers 4.6hrs WE:4.8, NE:4.9, SE: 4.2, CEE:4.6 EU: 4.0 Magazines 3.4hrs WE:4.0, NE:3.6, SE: 3.5, CEE:4.2 June, 2012
  • 31. TOP SITES IN FINLAND More and more ”online only” brands on the top list! 31
  • 32. TOP FINNISH SITES (WITH INTERNATIONAL CONTEXT) Google is regaining its position – it lost it to FB for while, but now back! 32
  • 34. INCREASING CHOICE OF INTERNET ACCESS Accessing the internet via the computer is the most popular method – Used by 3.9 million Finns (87% - EU:64%) However 39% of all Internet users in Finland (EU:37%) go online via more than one device Mobility is bound to grow and bypass by far the traditional wired usage June, 2012
  • 35. THE ALTERNATIVE WAYS OF GOING ONLINE 1.3m Finns go online using a mobile →  29% of Finns (EU:21%) →  Spend on average 5.3 hours per week (EU:9.4hrs) →  85% use their mobile to go online during the day 0.19m Finns go online using a games console →  4%(of(all(Finns((EU:6%)( →  7% of Finns (EU:8%) 0.3m Finns go online →  Spend on average 5.7 hours per week (EU:9.3hrs) using a tablet →  84% use their tablet to go online in the evening 2013: Winds of radical change arrive! June, 2012
  • 36. FINNS'DO'BUY'ONLINE'–'TO'GROWING'EXTENT!' €2,350(million spent(online(in(Finland( ( across(a(6(month(period( EU:'€187,990m' 11(( is(the(average(number(of( purchases(made(per( €684 ( is(the(average(amount(spent( person(in(Finland(across( per(person(in(Finland(across(a(6( a(6(month(period( EU:'13' month(period( EU:'€544' %s'Among'Internet'users/P6M'purchasers' Total volume estimates (incl. foreign trade ~15-20 mrd€ in 2013! June, 2012
  • 37. BUT - FINNS ARE CAUTIOUS ONLINE BUYERS eCommere = Commerce and will keep on growing!
  • 38. THE INTERNET IS AN ENTERTAINER AND ENABLER 76% of Finns are online during the traditional primetime TV evening slot (EU: 52%) More and more we multitask while watching TV (11% at the moment) June, 2012
  • 39. MOREOVER, WE ARE IN THE MIDDLE VIDEO CONTENT REVOLUTION – CHANGING TV ADVERTISING! From five from now, we may think it being very akward of having fixed dates with a pre-programmed broadcaster. If so, advertisers will follow…
  • 40. SOME WEB DESIGN TRENDS 2013 MOBILE FIRST & RESPONSIVENESS Service design for various contextual components (time, place, user, location) TYPOGRAPGY & VISUALISATION FREEDOM: Web-safe fonts & icons, data visualisation, usage of video as decoration STRAM-LIKE SITES Real-time-feeling, Latest on the top, mash-up:ing all services into one view LAYERS & GRIDS Matrix-like site with parallax, horisontal & vertical transitions OPEN DATA AND REAL TIME LINKAGES TO OPEN MATERIALS Functional & cloud-based linking to other web services & databases
  • 41. LET’S SEE THIS IN A BROWSER
  • 42. INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS •  TO START WITH: Insight into digital media and internet in Finland •  CONTEXT: Brand called you that you build •  CASE: What can one find of a person online? •  INDUSTRY & PROFESSION: What is like to work in the agency world? •  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools •  SUMMARY: Conclusions and recommendations
  • 43. COMMON THING IN (RECRUITING): WE TEND TO HIRE PEOPLE WE TRUST TRUST IS ESTABLISHED BY THE PERSON’S TRACK RECORD, REFERENCES AND PERSONAL EXPERIENCES THUS – GETTING A JOB IS ALL ABOUT TRUST ESTABLISMENT VIA NETWORKS!
  • 44. THE “INTEREST GRAPH” IS SHIFTING ATTENTION AWAY FROM CLASSIC “FRIENDS” Key(quesOon(here:(If(looking(for(a(job,(what(network(helps(you(the(mosOn(this?(( Source:'AssetMap'Blog,'“Why'the'interest'graph'will'reshape'social'networks”'
  • 45. ME & MY FRIENDS Once(again(the(recruiOng(angle(to(this:(What(can(help(you(to(get(hired(?(( BUT:(If(someone(helps(you(in(this,(why(does(the(person(do(so?(
  • 46. WE HAVE BECOME PERSONAL BRAND OR OUR PAST ACTIONS We are better equipped for personal branding than ever –but do we know how to make it work?
  • 47. ME & MY ACTIVITY PATTERNS •  What kind of user am I? •  What do I do with my friends? •  What role does online play to me? •  What do I use it for? •  What have I done in the past, how will I use these medium in the future? •  What is my sharing process & method, if any? •  How do I get involved with other people’s contributions? Good starting point: Analyse yourself and your patterns
  • 48. CHANGING ROLE OF “ME” •  How much do we allow allow of these to overlap? Private •  How do we prevent/allow PRIVATE overlaps to happen? -me •  How does this evolve over time /over our lives / over our careers? •  Will there no longer be the Me and difference between these? Family - my me peers Working PUBLIC -me What is the image and track record you leave online?
  • 49. REMEMBER – BEHAVIOURAL DIFFERENCE MATTER FInns & their online behavioural profiles (Source: YLE, 11/2011) Satisfied Activists 13 % Majority)45>) 16 % Majority)<44) years)of)age) years)of)age) Functionality- Tecnology- driven oriented 21 % DIGITAL'BARRIER' 15 % “The)net)is)for) “The)net)is)for) measurable) Socially- expressing)myself) benefits”) Information- and)living”) oriented driven 19 % 16 % If looking for a job, find out to whom are you talking to and how do they perceive your online presence & activity?
  • 50. INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS •  TO START WITH: Insight into digital media and internet in Finland •  CONTEXT: Brand called you that you build •  CASE: What can one find of a person online? •  INDUSTRY & PROFESSION: What is like to work in the agency world? •  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools •  SUMMARY: Conclusions and recommendations
  • 51. GOOGLE YOURSELF Though not allowed in Finland for HR – do you think this does not have an perceptional impact for job seeking?
  • 52. YOU CAN EVEN USE PROFESSIONALS TO GOOGLE FOR YOURSELF I would also like to know what the heck are they looking for? !
  • 53. SURPRISES MAY OCCUR My traces remain for good – and there is very little I can do about it…
  • 54. EVEN FROM THE DARK PAST ! Hmm, I was lucky there was no Facebook when I studied !
  • 55. IMAGE SEARCH Yep, and who are the other Tommi’s out there? And I wonder what does the hockey player think when he sees this imagery? – Tommi – let’s talk one day, shall we? !
  • 56. SLIDEWARE TO SHOW YOU ARE A PRO One of the key places to show what you know – at least in business consulting…
  • 57. PERSONAL PRESENCE – BUT HOW PUBLIC? And then there were the privacy setting changes… do you still keep up what can be seen and by whom and do you actually care?
  • 58. LEADING TO A STALKERS PARADISE… Really spooky – isn’t it?
  • 59. SHARING MY MOVES & LOCATION Next time some ”stranger” talks to you, you might consider questioning the persons motives and knowledge about you?
  • 60. SHARING MY PASSIONS WITH THE WORLD You can really stalk and enter into profile data
  • 61. MAPPING OUR SOURCES AND PUBLISHING THEM Even digg out how the person forms opinions..
  • 62. AND THEN AIMING TO HARMONISE ALL OF THIS INTO A “LIVING CV” But our best way to control this, it to create own assets and environments we have a solid role to play in.
  • 63. HINT: VISUALISE YOUR NETWORK We can even use the networks to illustrate where we come from…
  • 64. TOMMI’S SOCIAL SCORE: 53 It can also turn to be fun – gamification of your own brand…
  • 65. SEE ALSO THE AGGRATOR SERVICES… And tools keep on popping out – better be active to keep up with the pace..
  • 66. PRIVACY HAS BECOME LUXURY AND BREAKING IT A COMMODITY NOTE: Facebook own the content you post there and wants to make it all public!
  • 67. WHO OWNS YOU & YOUR STUFF? •  You post content online to a service –  Is is your or is it the network’s property? •  You connect your friends to your network –  Who owns these connections? •  You perform activities online –  Who follows and uses this data? •  You send messages to each other –  Are you ok to be intruded with advertising? –  Who actually own this communications? You better take you stand-point to this now – before it becomes too difficult to change the patterns
  • 68. INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS •  TO START WITH: Insight into digital media and internet in Finland •  CONTEXT: Brand called you that you build •  CASE: What can one find of a person online? •  INDUSTRY & PROFESSION: What is like to work in the agency world? •  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools •  SUMMARY: Conclusions and recommendations
  • 69. DIGITAL AGENCY? The main objective for a company operating in the digital media industry (digital agency) is to create substantial benefits for its clients with the help of new technologies, i.e. Internet technologies. The benefits are created by: 1.  Adding more efficiency into company organisation and working processes; 2.  Creating additional sales/revenues and/or 3.  Increasing corporate brand recognition. Similar businesses: Lawyers, Ad agencies, Consultancies, Private Doctors, Engineering companies
  • 70. DESCRIBING THE WORKING ENVIRONMENT AND DIGITAL INDUSTRY At least in the people’s mind – this matches well to the reality!
  • 71. LABOUR-INTENSIVE BUSINESS, VALUE- ADDED COUNTS Three main competencies: Tech – Design - Business
  • 72. VARIOUS ROLES FOR DIGITAL MEDIA Working in an agency is all about adding value to these motives
  • 73. VARIOUS USAGAS FOR DIGITAL STUFF IN VARIOUS CHANNELS Agency’s business consists of a combination of these areas
  • 74. CO-ORDINATION OF ALSO EXTERNAL ACTORS AND THEIR INPUT: SERVICE DESIGN Key question – I which role is the agency in the service design value chain? And for you – what can you contribute to this?
  • 75. CO-ORDINATION OF ALSO EXTERNAL ACTORS AND THEIR INPUT: MARCOMS Marcomms value network is a highly competitive one – also the job markets in it are very dynamic and competitive
  • 76. TYPICAL WORK FLOW FOR AGENCIES SALES Client understanding & AM End-user understanding and needs and needs €’s Designers DIGITAL MEDIA Business Experts PROJECT time & schedule MANAGER / PRODUCER quality standards Technology & expecations specialists people & processes TARGETED OUTCOME: Great experiences Projects(last(from(one(week(to(more(than(a(year.(( It(is(about(constant(flow(of(new(business(and(exisOng(client(work(
  • 77. WHAT IS A PROJECT ? •  A project is a temporary endeavor undertaken to create a unique product or service. •  It implies: –  a specific timeframe –  a budget –  unique specifications –  working across organizational boundaries Working in a digital agency is all about working in and within projects!
  • 78. PROJECT COMPONENTS •  Attributes of a project include: –  it has a goal –  it has a start and finish –  it requires resources, including: •  people •  money •  tools & equipment •  Administration –  it requires coordination –  it is a temporary structure –  it is mounted to achieve change Prequisite for all in agencies – to know how to work in projects!
  • 79. TYPICAL PROJECT FLOW The emerging project model is the Agile development (kanban /+ scrum)
  • 80. ALL PROJECT CARRY FINE BALANCING BETWEEN THE FOUR VARIABLES Constant variable management with tacit and intangible skills
  • 81. BECOMING A PRO = PROFESSIONAL Inter- How do I communicate and share? How to I constantly develop myself? personal & How to become a better professional? communcati How do I work? ons skills Competence Personality What makes me tick? development and own ego skills management What do the others How well can I pull out additional say about me? cases out of my assignments & beyond them? A PROFESSIONAL How do I contribute to the team? How well can I work with IS BALANCED IN clients? Client work ALL OF THESE Team work What is my role? and sales skills knowledge How good am I? How well can work with business themes? How well / efficiently can I (Management, Finance, Business Substance think and deliver? Processes etc.) knowledge knowledge 81'
  • 82. PASSION FOR DIGITAL PROS: USER EXPERIENCE! USER(S) SITUATION …IN ALL LOCATION INTERACTIONS CHALLENGE: MOMENT DEVICE AND CHANNELS… HOW TO CREATE A LONG-LASTING …SO THAT EXPERIENCES… CHANNELS END-USERS LOVE TO USE THEM INTERACTIONS EVERYWHERE EXPERIENCE Textual content & style Visual content & style BRAND Information architecture Interaction model and user interface(s) Content strategy and SERVICES Service strategy and model production model CORPORATE STRATEGY
  • 83. AGENCY TARGET: BEST-IN-CLASS USER EXPERIENCE WOW! I find things where I expect them to be I like the brand and its visual design I got exactly what I Fitting the user needs needed know (utility) It is nice to do things online BEST I feel the site USER understands me I saved a lot of time EXPERIENCE doing things online I am impressed Pleasurable Easy to use by the service experience (usability) (satisfaction) I get things done more efficiently than offline I want to recommend this to my friends There are great examples of brand which have already made many of these things right . Yet, there is plenty of room for improvment
  • 84. REALITIES OF COMMUNICATIONS … “Project'mee-ngs' “Focus'on'the'final' are'a'waste'of'-me' “Leave'me'to'it...”' deliverable...'do'not' “I’m'doing'it...”' $I'know'what'to'do' bother'me'now'“' without'these...”' “This'is'possible,'I' “Trust'me'–I’m'an' “It'will'take'as'long' “I’m'just'finishing' think'I'can'do' expert'in'this...'“' as'it'takes...”' it...'“' this...”' “I’ll'tell'you'if'I'have' “E$mail'this'to'me' “Give'me'another' a'problem...'“' ...'“' half$hour...”' Can you manage this – and trust you and your colleagues to deliver in time, in budget, in scope and in the quality level ordered?
  • 85. ONLY BUT CHANGE IS PERMANENT IN THE WORLD OF THE DIGITAL INDUSTRY & ITS PROJECTS
  • 86. INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS •  TO START WITH: Insight into digital media and internet in Finland •  CONTEXT: Brand called you that you build •  CASE: What can one find of a person online? •  INDUSTRY & PROFESSION: What is like to work in the agency world? •  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools •  SUMMARY: Conclusions and recommendations
  • 87. SOME CAREER-RELATED SITES •  MOL •  Klout •  Linkedin •  Rebelmouse •  Vierityspalkki •  Pingstate •  Carbonmade •  … •  Fidgid •  Blogs •  Krop •  Facebook •  Behance •  Twitter Let’s have a look at the few of these…
  • 88. PORTFOLIO TOOL: CARBONMADE.COM & FIDGID Choose one and do it well!
  • 89. KROP & BEHANCE Also you can immediately involve to the leading communities, but ensure you have value to provide with!
  • 90. INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS •  TO START WITH: Insight into digital media and internet in Finland •  CONTEXT: Brand called you that you build •  INDUSTRY & PROFESSION: What is like to work in the agency world? •  CASE: What can one find of a person online? •  SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools •  SUMMARY: Conclusions and recommendations
  • 91. SOME HINTS FOR PERSONAL BRANDING •  Build your network, portfolio •  Invest in LinkedIn & Slideshare and reference base constantly –content for professional and never stop branding •  Update all your social media •  Be yourself, faking does not profiles work •  Google yourself often and •  Prepare for surprises update the data you see non- •  You can influence your accurate visibility in Google! •  Start blogging on your •  Use strong passwords, e.g. interests – do it constantly! 1password (agilebits.com/onepassword) •  Twitter – it is search engine- to prevent identity theft friendly Be consistant - be authentic – build networks
  • 92. WHAT ARE EXPECTING OUR POTENTIAL NEW RECRUITEES TO REPRESENT? •  Open and constructive attitude •  Great match with our goals and people •  Solid understanding of the ever-changing digital world •  Multi-tasking, multi-skilled experts •  Skills for ongoing competence updating, change, responsibility-taking and performance under stress •  Great sense of humour and contribution to the mutual goals •  It is not about the degree or previous credits, it is about what will you do today and in the future •  Doing-attitude, no besserwissers are allowed! •  Humble, authentic, warm and relaxed professionals and juniors Recruiting the best talent with the right attitude is our core strategic process
  • 93. THIS IS HOW IT LOOKS ! Open office, no permanent place to sit, share presises daily, Draw – brainstorm – document – work in team – work where-ever - whenever h^p://vimeo.com/42258234'
  • 94. WHAT TO DO NEXT? •  How about the source code? h@p://www.franEc.com/notes/41936860959) All at Frantic are obliged to be code-reading and contributing capable during 20131
  • 95. LET’S GO AND BECOME BETTER DIGITAL MEDIA PROFESSIONALS! Tommi Pelkonen Tommi.pelkonen@frantic.com +358-40-50 50 821 http://www.slideshare.net/TommiP
  • 96. A DAY IN THE INTERNET © Frantic 2012 100