Make your website a working business partner

2. Every website sells something * Selling online is like selling in the real world * The best websites replicate positive high street experiences * Goods, Services, Expertise, Information – every website sells something!

3. is the Internet High Street Being found is critical Organic optimisation The best way to be found Adwords Google Local Business Listing

4. Your homepage is your Shop Front Visually driven Uncluttered Key selling messages Clear entry point

5. Guide visitors through your website Make it simple Keep journeys clearly defined

6. Make it easy for them to do what they want to do Offer simple functionality A pleasant experience for them Automatic quantity and basket updates Large images A clear Call to Action for you

7. Don't distract them from achieving your goal Remove distraction Ever noticed what you can't do on Amazon once you're in the checkout process? Guide visitors through the process all the way Give visual cues How many steps? Which step are you on? Highlight Secure Payment

8. It's the same for all websites – be Goal orientated Selling services, expertise or information , if your Goal is for visitors to contact you – Don't Make Them Think! From Homepage to Contact Us in 4 clicks

9. * Set goals * Analyse * Re-invest Continuous Improvement Take the guesswork out of website efficiency

11. Contact Us Goal up from 15% to 40%

12. Submitted prescription forms up from 10 to 25 per month

13. Website business substantially in excess of budget What Analytics can do for business: - Conversion Efficiency! Aston Academy's ongoing improvement Don't just take our word for it ... 0121 204 3856 Please contact George at Aston...