The document describes a proposed University Dictionary application and website that would provide a directory of every university with detailed degree listings to help students tackle problems in their education. It would allow instant access to information for students and opportunities for colleges to advertise. The business model would involve partnerships with key universities, detailed university and degree information, student feedback, virtual tours, and communication features. Revenue would come from small fees for virtual tours and subscriptions from universities.

1. University Dictionary
BY TAYLOR MCGAVISK, TONY FORDE, ANNE SNEL
& LAURA DEBLAUWE, JANA HUFKENS, JAZ HART

2. What is the University Dictionary?
 Application and Website
 Directory of every university & detailed list of
degrees
 Help tackle problems being a student
 Educationally orientated
 Allows students instant access to information
 Enables colleges opportunity to advertise
themselves
 Research– (We learned how much we use our
phones daily, decided to invest efforts in app for
phones)

3. Key Partners Business Model

4. Key Activities
 Possible Universities
 Every college in detail
 Feedback from past pupils
 Possible Degrees
 Course selection
 Rate and review
 Virtual Tours
 Unique Selling Point
 Saves student time and effort
 Communication
 Contact details
 Questions answered
Business Model

5. Value Proposition
 Most important selling point
 Availability of information is much easier
 Information to students is free of charge
 Revenue gained
 Small fee for virtual tour of colleges
 Subscription fee from universities
 Four Characteristics
 Originality
 Performance
 Customization
 Usability
Business Model

6. Customer Relationship
 Positive and helpful relationship
 Encourage good feedback
 Established relationships with Universities & students
 Able to connect and engage target audience
 Relationships based on trust & communication
 Training and mentoring employees
 ‘Good manners costs nothing’
 Hits and reviews are a major factor
 Future advertising using testimonies
Business Model

7. Customer Segment
 Target group = High School graduates
 18 to 25 year olds
 Keep it stupid simple
 We want to reach our customers
 Costs as low as possible
 Approach a mass market of students
Business Model

8. Key Resource Business Model

9. Distribution Channel Business Model

10. Cost Structure Business Model

11. Revenue Stream
 Approach Universities we want
 Reach a financial agreement
 Invite students to pay for certain information
 Advertising the app to our target group
 Seek funding and sponsorship
Business Model