3. Mobile is growing
• 68% smartphone penetration amongst 15-65yo
Australians
• 2nd highest smartphone penetration (behind
Singapore)
• Mobile internet usage will overtake desktop by
2014
• 2 billion iOS app downloads per month
• 2.7 hours social networking per day from mobile
4. 2% 12%
7% Android
Apple
Blackberry
56% Windows
23% Other
5. Future state?
14%
9% Android
Apple
2% Blackberry
Windows
15% 60% Other
6. Is Apple in danger of becoming your
parents phone?
7. Mobile commerce is growing
• 60% of Australians have purchased from a
smartphone
• 58% purchase at least once a month
8. Mobile commerce in Australia has grown from
$155 million in 2010 to $5.6 billion in
2012
(that’s >3500% growth in 2 years)
9. Mobile commerce is where e-commerce was in
2000: new, strange but with the potential to change
everything.
10. Transforming customer experience
• Research products
• Compare prices
• Read reviews
• Scan QR code
• Check stock levels
• Find the nearest location
• Look up retailer information
• Pick-up in-store
18. Apps vs. Mobile site
Native App Mobile Website
Superior UI Can recreate look of an app but without
fluidity or polish
Integrate with native functionality Works on every device
Cache for offline viewing No way to notify if new features/updates
Faster No integration with native features
Innovation is faster due to aggressive Slower to load
competition in mobile industry
Must be downloaded from an app store Available to anyone online
Native development is expensive and Cheaper but with several disadvantages
time consuming
19. Consider the user experience
• Design mobile forms
• Don’t make registration compulsory
• Provide a progress meter
• Only collect the essentials
• Clearly label links
• Large CTAs
• Keep pages small
• Anticipate and correct common errors
– Search
