1. The importance of multichannel
retailing.
Russell Zimmerman
Executive Director
Australian Retailers Association

2. Multichannel retailing
• What is multichannel retailing?
• It’s both simple to define and tough to define.

3. Multichannel retailing
• How consumers are engaging in a
multichannel environment
• Multichannel is ensuring you are constantly
connected

4. Multichannel retailing
• 70% of consumers purchased from an
Australian website in December 2012.
• Consumers have a large choice of where they
will shop in a global economy

5. Multichannel retailing
• Choice for consumers is vital
• Seamless experience for consumers online or
in-store
• Businesses reaching consumers through
multiple channels are achieving success

6. Multichannel retailing
• How are retailers effected by multichannel
retailing?
• In the year up to August 2012 businesses online
increased by an average of 5%
• Businesses not online declined on average by 4%
• 17% of businesses online increased their staff.

7. Multichannel retailing
Brand engagement.
• Family and friends are key endorsers of a
brand or product

8. Multichannel retailing
The Consumer
• Empowered decisions
• Engaged
• Wants to have a great experience
• Use full five senses of multichannel retail
• Will consciously make themselves an
ambassador of YOUR brand.

9. Multichannel retailing
• The ubiquitous power of multichannel
retailing.
• Thankyou
• Questions
• Russell.Zimmerman@retail.org.au
• Tel: 1300 368 041
• Mob: 0418 796 805