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Search Engine Optimisation And Social Media

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Rebecca Appleton

Search engine optimisation is increasingly relying on social media marketing. But what is it? How is it of benefit? And how are big brands using social media to drive their search engine presence forwards? By http://www.topposition.co.uk

Business
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How is SEO & Social Media Changing The Way We Do Business? Rebecca Appleton, Operations Director www.TopPosition.co.uk
[object Object],Fact: Social Media & SEO Is Slowly Changing The Way We Do Business Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A New Business Landscape: Challenges & Opportunities Challenges Global branding spend = $1.4 trillion in 2007 1 in 5 of the UK’s top brands has poor or no visibility on Google search results pages. Almost 50% of the UK’s top brands are operating with web sites that have poorly optimised copy, little or no organic presence, no social media convergence and ‘poor’ or no SEO rank. Few sites are found for generic keywords relating to their brand or product. (Study: Gareth Jones, Revolution, August 2008) Financial constrains are changing consumer consumption patterns Opportunities Smaller companies have successfully used SEO and social media as a means of competing with the glossy offline campaigns favoured by big brands. 87% of respondents to Forrester Research’s annual questionnaire stated they intended to spend ‘significantly’ more online over the next 12 months. ,[object Object]
Does Social Media & SEO Activity Actually Add Value To Our Brands? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
Is It Possible To Define ROI Metrics Before Embarking On This Kind Of Activity? Inputs Current Site Behaviour Total Average Monthly Visits Average Monthly Success Events Average Value Of Success Event The ClickZ / ZAAZ Optimisation Calculator Approach Outputs Site Traffic Site Conversion Estimated Cost Estimated Impact / ROI ,[object Object]
Can It Be Sustained? ,[object Object]
[object Object]

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