Presented in The Power Trio - Torry Harris Business Solutions Event in Vienna, November, 2013
Presenter: Karthik T S
Head of Centre of Excellence – SOA, Cloud, Mobile & Big Data
User Experience and Gamification Enthusiast
The Power Trio - Integration through SOA, Enterprise Mobility & Gamification
1. KARTHIK T S
Head of Centre of Excellence – SOA, Cloud, Mobile & Big Data
User Experience and Gamification Enthusiast
2. THE POWER TRIO - THE LINK
GAMIFICATION
MOBILITY AS A CHANNEL
SOA AS A MEANS
3. WHAT IS GAMIFICATION – QUICK RECAP
GAME
MECHANICS
REAL-LIFE
SITUATIONS
Scoring & Comparison
Fantasy Environments
Story Telling
Challenges
Training
Customer Engagement
Employee Engagement
Building Awareness
Applied in
10. Tasks are Repetitive,
but Fun
ANGRY BIRDS WORK
Tasks are Repetitive,
but Boring
Feedback is
Instantaneous
Feedback is Once a
Quarter
Goals are Clear Goals are Vague
Rules are
Transparent & Clear
Rules are Poorly Defined
& Not Clear
Path to Mastery is
Clear
Path to Mastery is
Not Clear
Information Courtesy: Mario Herger, Enterprise Gamification Guru
Failure is Encouraged
Failure is Punished
19. ARCHITECTURE OF A TRADITIONAL WEB APPLICATION
CRM ERP Billing Other Back End Systems
Application Server (J2EE or Dot Net or LAMP/WAMP)
WEB APPLICATION
Dynamic Web
Pages
Application Data
Solution Logic
External
Interfaces
External
Interfaces
Points and
Leaderboards, Game
Theme, Images
Score and badge
calculation logic
Schema for Score and
Badge Data
20. SOA – WEB SERVICES EXPOSURE
Data Sources - Customer Profile, Behavior Info, Transaction History, etc
…
Centralized Gamification Platform
Gamification API
Leaderboards
Scores
Badges
External Partner Applications