Introduction to Remintrex email retargeting tool.

2. Table of content
What is Remintrex?
1. The potential of emailing ReTargeting
2. How does it work?
3. Reach
4. Solution functionalities
5. Observed results
6. Possibilities and email layout
7. Easy implementation
Contacts

3. What is Remintrex?
Remintrex is an emailing retargeting solution which allows you
to send high targeting emails to your unknown visitors
Retention of existing
customer
Customer
acquisition
Increasing
conversion rate
Increased efficiency of
emailing campaigns
Answer to abandoned basket
problem

4. 1. The potential of Email ReTargeting
The perfect completion for your online
marketing campaigns
Problem:
 90+ % of your website traffic bounces
without registration or sale
 CRM-Mailings are only possible for
registered users!
Solution:
 Identify up to 25% of unknown visitors
 send ReTargeting Emails
 Permission for tracking user behavior
and sending ReTargeting Emails

5. 2. How does it work?
3 simple steps
The user register in one of
our database partner
 A Cookie is dropped on his
computer
The user visits the advertiser
website and browse different
pages
 Online behaviour is tracked
to know what are the visitor
interests.
The retargeting email is sent !
 The content is linked to the
visit and highly targeted.

6. 3. Reach
Maximum reach in 30 countries:
 Contracts with the largest email databases worldwide,
 Very good coverage in Europe,
 More database partners are connected every month.

7. 4. Many functionalities and personalisation possibilities
 Use your existing product feeds to create an
high targeted email with the last product
viewed,
 Choice of email content
 Send special offers related to visit and
behaviour,
 Create a reminder of the basket or form
fill out,
 Seasonal offers
 …
 Choice of send outs delay
 From 45 min after the visit,

8. 5. Examples of results
Opening rate Click rate Cost per order
45.00 €
40.00 €
35.00 €
30.00 €
25.00 €
20.00 €
15.00 €
10.00 €
5.00 €
- €
Sans reTargeting Email reTargeting
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
Sans reTargeting Email reTargeting
40%
35%
30%
25%
20%
15%
10%
5%
0%
Sans reTargeting Email reTargeting W/o Retargeting W/o Retargeting
Remintrex targets only visitors that are unknown and
helps to transform those visitors into new client !
W/o Retargeting

9. 6. Possibilities and email layout Plartenaire123.com recommends:
 Header and imprint from our database
partner,
 Content design chosen by the advertiser,
 Opt-Out-Link from Remintrex.
Example of a product feed email
Dear John Doe,
Are you looking for tire? We have this speciall recommendations for you :
More info
More info
More info

10. 6. Easy implementation
Trigger 1: Visit Homepage Trigger 2: Visit Basket
<iframe frameborder="0" scrolling="no" width="0" height="0"
src="//www.remintrex.com/ceng/pub/ceng-tr.
html?p=b765978fa70b08703a53e316a694e3c&op=9a9a9c94b
c37a80da02ed8858740929b"></iframe>
<iframe frameborder="0" scrolling="no" width="0" height="0"
src="//www.remintrex.com/ceng/pub/ceng-tr.
html?p=b765978f70bf08703a53e316a694e3c&op=d6e059b3
0977458e0b1d844c710fdf0c"></iframe>
Remintrex Tracking-iFrame 1 Remintrex Tracking-iFrame 2
Mailing schedules
are activated with
the embedded
tracking iFrame
from Remintrex.
Mailing schedule 1: Visit Homepage Mailing schedule 2: Visit Basket
 After 1 day: „Special offer -10%“
 After 2 days: „Change tires FOR FREE“
 After 14 days: „Get Dunlop tires cheaper!“
 After 45 min.: „10% on your basket!“
 After 3 days: „Get Dunlop tires cheaper!“
 After 10 days: „Change tires FOR FREE“
Example of emailing plan:

11. Contacts
Florian Werner
CEO
Mail: florian.w.werner@remintrex.com
Tel.: +49 30 600 317-44
Cell: +49 176 209 58 113
Tor Åström
Regional manager Scandinavia
Mail: tor.astrom@remintrex.com
Tel.: +49 30 600 317-43
Cell: +49 152 36 85 65 51
Smartup Ventures GmbH
Adalbertstr. 5
10999 Berlin
Don’t hesitate to contact us if you have any question !