32. Open playing app field?
Android iOS Nokia WP7
Apps 450,000 550,000 65,000 70,000
Download/
1.1B 1.2B 390M <35M
month
Average
download
2444 2181 6000 500
per month
per app
Data: various announcements by vendors April 2012
33. 12 months ago…
Android iOS Nokia WP7
Apps 320,000 500,000+ 50,000 35,000
Download/
1.1B 1B 300M <35M
month
Average
download
3300 2000 6000 1000
per month
per app
Data: various announcements by vendors September 2011
34. How many new websites in 2011?
300 million
Added websites in 2011
555 million sites in total
according to royal.pingdom.com
http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/
35. Open playing app field?
Android iOS Nokia Web
Apps 450,000 550,000 65,000 555M
Download/
month &
1.1B 1.2B 390M 10,000B
Page Views
per month
Average
download per
month per 2444 2181 6000 18,000
app / PV per
site
Data: various announcements by vendors April 2012
36. 6 months ago
Android iOS Nokia Web
Apps 320,000 500,000+ 50,000 255M
Download/
month &
1.1B 1B 300M 2,600B
Page Views
per month
Average
download per
month per 3300 2000 6000 11,000
app / PV per
site
Data: various announcements by vendors September 2012
42. Math again!
New apps / year 200,000
Cost of production $20,000
Cost of marketing $5,000
Developer total yearly marketing
budget $1,000,000,000
43. Compare
• $660MGoogle Sales & Marketing budget Q3’10
• $486M Apple advertising budget in 2008
• $400M Windows Phone 7 launch budget
44. Challenge the apps dogma!
Apps are NOT what apps developers do!
Apps are NOT bound to a technology!
Apps do NOT live in a crowdy space
Apps are NOT a distribution method
45. Which of these 4 countries represents Russian developer activities on Odesk?
Tweet your answer 1,2,3 or 4 @thibautR #vasforum
1 2
3 4
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