This slide show is designed to help boost your holiday lettings income. Read on to receive your FREE book "Empty Weeks? How to get more bookingsd and make money from your holiday home" by holiday lettings expert, Wendy Shand
2. An unsold week is a missed opportunity
An unsold week costs you money
An unsold week is a missed opportunity to
earn you an income
3. You need to choose a sector of the market
who choose to travel outside peak season eg.
Families with small children or babies
You need a tightly focussed strategy that
addresses the needs and wants of families
You need a marketing strategy that gets your
property in front of mums and dads
You need to develop and tweak your
marketing until it works!
4. We work with to understand where you are now
We then develop your marketing strategy to enable you to
effectively niche market to families who travel outside peak
season. This takes the form of a remote assessment and a
Marketing Consultancy Visit
During the visit we take you through our proven 7 Step Blueprint
For Successful Holiday Lettings – these are practical and
repeatable strategies that are proven to increase business
Help you to deliver added value so you can put your prices up
Once we have helped you develop your value proposition we
actively market your property and match it with families seeking
child friendly holidays
We use, and support you in accessing up to the minute marketing
strategies (blogs, search engine marketing, social networking)
We work with you in an ongoing capacity to improve your
marketing – recognising that marketing is not a one off event
In doing this we help you to sell more weeks and boost your
income
5. This ensures that your investment works
better for you and enhances your bottom line
6. Sandra has been in the holiday lettings
business for 8 years in Brittany
Some success in the early days but decline in
bookings, particularly in the recession of
2010
Joined Tots to Travel and actioned the
strategies we recommended
33 EXTRA week, 82% of which are outside
peak season
7. Multi-award winning
Over 97% growth year on year
Featured on TV, in the broadsheets and in
practically all the glossies including Red,
Woman & Home
8. You want to draw a higher income from your
holiday let
You want fewer weeks sitting empty
Want a longer letting season
Actively want to tap into the family market
Want more clients
Want to increase the value of your holiday
let
Want to feel less isolated
Want to avoid competing on price
Want to put your prices up
9. Get to know you and your business
Step 1: Get to know you
Step 2: Remote assessment
Step 3: The Marketing Consultancy Visit where
we take your property through our 7 Step
Blueprint to Holiday Lettings Success and identify
the best strategies for you
Step 4: Present you with your bespoke Marketing
Strategy
Step 5: Marketing Strategy call
10. Whilst at your property
Help you improve family friendliness levels
Help you to improve child safety
Help you to deliver added value to families
Give you objective and independent feedback
To enable you and us to understand what’s
special about your property (it’s USPs)
To enable us to actively match your property to
the right families
To understand where you fit in ‘v’ competition
To enable us to write an objective website
description
To get to know you better so can work together
11. Verify the property is as lovely as it looks in
the pictures
To award you the Tots Stamp of Approval
ALL so that families can trust you and your
property on the internet
12. The very latest in online and off-line
marketing and PR expertise
Ensure that you maximise returns
Put you ahead of your competition
Includes your own blog, social networking, PR,
photos and video plus lots more
13. “Empty Weeks? How to get more bookings &
make more money from your holiday home”
By Holiday Lettings Expert and founder of
www.totstravel.co.uk
To get your FREE copy click on
www.freeholidayletbook.com
14. For more details on how to boost your lettings
income
Email: owners@totstotravel.co.uk
Tel: 0044 845 26 941 26
Or hang out with us on:
Facebook: totstotravel
Twitter: totstotravelmum