GMAC data show high interest in full-time MBA programs among prospective business students in San Francisco.

1. WHO IN SAN FRAN IS HEADING TO BUSINESS SCHOOL?
San Francisco metro area
residents took the GMAT exam
Male Female
Current Industry Intended Industry*
CONSULTING
ENERGY/UTILITIES
FINANCE/ACCOUNTING
HEALTHCARE
TECHNOLOGY
MANUFACTURING
GOV/NON-PROFIT
PRODUCTS & SERVICES
4%
1%
7%
16%
15%
17%
16%
16%
8%
Out of 23 metro areas studied, the San Francisco area (along with
Washington, D.C.) has the highest percentage of prospective
students considering full-time two-year MBAs.
WHO
WHAT
WHY
Reasons why
San Francisco
metro residents
are considering
business school*
1. Job Opportunities
HOW
FULL-TIME 1 YEAR MBA
PA RT-T I M E M B A
F L E X I B L E M B A
*Respondents could choose more than one answer
© 2014, Graduate Management Admission Council. Sources: Graduate Management Admission
Council. GMAT exam data July 1, 2011-June 30, 2013; mba.com Prospective Students Survey of 360
candidates living in the San Francisco-Oakland-Fremont, CA area considering graduate business
school in 2012-2013. For more, see mba.com or gmac.com
18%
4%
11%
32%
27%
23%
26%
6,909
Top Specific Programs Considered*
58% 42%
28% 52% 20%
Under 25 Between 25 & 30 31 & Older
91%
27%
of prospective business
school students
are considering
MBA programs
are considering
specialized master’s
degrees in business*
Loans
Personal Earnings/Savings
Grants
Parental Support
Employer Support
Spouse/Partner Earnings
Other
33%
26%
15%
13%
8%
3%
2%
Top 5
72% 66% 65%
59%
3. Increase Salary
2. Accelerate Career Path
4. Develop Business Skills
5. Greater Career Choices
Expected Financing Mix
to cover 100% of educational costs
FULL-TIME 2 YEAR MBA
PART-TIME MBA
FLEXIBLE MBA
FLEXIBLE MBA E X E C U T I V E M B A
64% 36% 36% 26% 18%
67%