Cutting through the Greenwash: How an integrated and innovative sustainability programme can add value to your business. Sustain-Live Consulting event with; Go Green, Triodos Bank, Ecotricity on 10 September, 2015 in Bristol, UK.

1. How Can Sustainability Add
Real Value to your Business?
Traci Lewis, Sustain-Live Consulting
2.30pm – 5pm, 10th September, Triodos Bank

2. Sustain-Live Consulting: Who are we?

3. What are we going to do here today?
• Meet your neighbours
• What does sustainability mean to
Triodos Bank?
• What does an innovative and
integrated sustainability programme
look like and how it is achieved?
• How do Ecotricity achieve it?
• Q&A
• Actions & Next Steps
• The key levers for sustainability
change
• Finish 5pm

4. Ice-breaker – “Sustainability is about creating the kind of world we want for ourselves,
our neighbours, and future generations. It challenges us to live our lives and make decisions as
individuals, organizations and societies so that we make sure that future generations have access to
the same opportunities and quality of life that we do”- The Natural Step
1. What is your favourite place
where you live and what does it
mean to you?
2. What was your most recent
‘Sunshine’ moment?

5. So what does an innovative
and integrated Sustainability
programme look like?
Traci Lewis, Sustain-Live Consulting
2.30pm – 5pm, 10th September, Triodos Bank

6. What Does Sustainability Mean for Business?
“‘Sustainability’ as a
discipline refers to
humanity’s rapidly-
evolving response to
the urgent planetary
challenges we all
face.” Margaret
Robertson, author,
academic,
‘Sustainability
Principles & Practice’
“Corporate sustainability means
balancing environmental
stewardship, social well-being,
and economic prosperity while
driving toward a goal of long-
term success for the health of
the company and its
stakeholders. A sustainable
corporation is transparent in its
management of these
responsibilities and is held
accountable to its stakeholders
for its results.”
Suzanne Farver, author
‘Mainstreaming Corporate
Sustainainability’

7. But Why Bother?

8. What are the drivers and trends?

9. So what is the Business Case for It?
(ref. ‘Sustainability Pays’, Natural Capitalism Solutions – report compiles 45 separate reports
that prove business case for sustainability)

10. What does this actually look like in practice?
(refs ‘Beyond Good Company’ Googins, Mirvis, Rochlin)
1. Elementary: Defensive; Legal Compliance
A response to poor behaviour or practices eg.
Nike in 1998 when company exposed to various
human rights abuses in Asian factories.
2. Engaged: Reactive; License to Operate
Min. time & investment to ensure regulatory
compliance eg. Nike developed a supplier code of
conduct sent to every company from which they
sourced (even though all in English) – Threat to
credibility, reputation & brand = 50-90% of
companies market value

11. The 5 stages of a sustainability journey
3. Innovative: Making the Business Case;
Responsive eg. Implement EMS / SMS,
sustainability policies
4. Integrated: A Value Proposition;
Proactive eg. Part of Business Strategy,
products and services
“I think that the world has reached a tipping
point now. We’re beyond the debates over
whether [addressing sustainability] is something
that needs to be done or not – it’s now mostly
about how we do it. And from the perspective of
Ecomagination, it’s not about altruism; it’s
about creating value.”
Steve Fludder, Ecomagination, General Electric

12. 5. ‘Pioneer’ or ‘Game Changer’ – Visionary; Market
Creation or Social Change – how to make world a better place!
“In the world we are now entering, it is not only
the mindset of multi-national businesses that
needs to change, but the skill set of the people
we employ. Corporate social responsibility -
having a positive impact on society – is no
longer an optional add-on. It is an integral part
of business strategy and business
practice.” Patrick Cescau, group
president, Unilever (ref. Sustainable Living Plan)
“It’s who we are; it’s just how we do business;
it’s part of our values; it’s in the DNA of our
culture” Sam Palmisano, IBM, former
president (ref. The Global Innovation Network
(GIO); Corporate Social Innovation (CSI);
‘ValuesJam’ ‘HabitatJam’)

13. What One Action from Today
would you like to take forward
and what are your next steps?
in pairs on groups of 3

14. 7 Key Levers of Sustainability Change – Bob Doppelt
‘A sustainable business will outperform a traditional business; it’s the change required to make the
shift that is difficult’ Kevin Hagen, ex-CSR director, REI
Mindset,
Compelling
Case
People,
Teams, roles
Vision,
Strategy
Governance,
processes
Actions,
Metrics
Communication,
Stakeholders
Evaluate,
Celebrate!