1. Traci Welch Moritz
Public Services Librarian/Assistant Professor
Heterick Memorial Library

2. Goals for the Day
• S&P
NetAdvantage
• BizMiner
• GMID
• Hoovers
• Morningstar
• US Census
Bureau
Finding Industry Information

3. SIC vs. NAICS
• SIC = Standard Industrial Classification
(1930’s)
• Purpose – standardize description of
businesses
• 4-digit system
• Suitable for simpler, less interdependent
business setting
• Still used in some business sources
• Two systems are not seamless

4. SIC vs. NAICS
• NAICS = N. American Industrial Classification system
(1990’s), work began 1987
• 6- digit system – better suited to a more complex
business environment
• Accommodates needs of U.S., Mexican, Canadian
firms
http://www.naics.com/info.htm
http://www.naics.com/search.htm
http://www.census.gov/eos/www/naics/
http://www.webstersonline.com/

5. DUNS
• Data Universal Numbering System.
Provided by Dun & Bradstreet, a
DUNS number is used by the
government to identify contractors and
their locations. A DUNS number is
frequently required to register with the
CCR (Central Contractor Register).

6. Tools for Describing the Industry
• Passport/GMID
• Standard & Poor’s
Industry Surveys
• BizMiner Academic
• Morningstar
• Value Line
• Hoover’s
• US Census
Bureau

7. Bureau of the Census
• https://www.census.gov/econ/index.html

8. Accessing Resources

9. Accessing Resources
Choose
Business

10. S&P NetAdvantage
To locate an
Industry Survey,
choose the
"Industries" tab
from the top

11. S&P NetAdvantage
Then choose the
html or pdf of the
report. Most are
updated quarterly,
some less often

12. S&P NetAdvantage
“downloadable company
data” will open
spreadsheets of
comparative peer
company data for that
industry

13. Passport/GMID
http://www.library.auckland.ac.nz/subjects/bus/d
ocs/GMIDTutorial.pdf

14. Passport/GMID
• Understand industry
market performance
trends and drivers
• Identify factors
influencing the
business environment
• Understand customers
through effective
profiling
• Anticipate
opportunities by
monitoring changing
trends
• 115 million internationally
comparable statistics on
industries,
• countries and consumers
• Forward looking
analysis from global,
regional, country and
• company perspectives
• Insightful comment from
expert analysts
• Updated daily with our
latest research for 205
countries

15. BizMiner
• A statistical research database that includes
both basic and highly granular trend analysis
through in seven report series:
•Industry Financial
Profiles
•US Market Research
Profiles
•Local (State and Metro
Area) Market Research
Profiles
•Sole Proprietor Profit
and Loss Profiles
•Startup Proprietor Profit
and Loss Profiles
•Local Market Vitality
Profiles
•Area Demographic
Profiles

16. BizMiner

17. BizMiner
• See ppt on the research guide for information on
how to find industry reports including industry ratios,
local market reports and many many more.
• You can also use BizMiner’s landing page to convert
your SIC number to the NAICS

18. Tools for Describing the Market
• Global Marketing information
Database – GMID
• S&P Netadvantage
• ValueLine
• Morningstar
• Hoover’s

19. Value Line Investment Survey
Search by industry
categories or by firms and
then related firms.

20. Value Line – Industry Lookup

21. Valueline – Industry Lookup

22. Morningstar

23. More Resources
• Historical Statistics of the U.S. at:
http://hsus.cambridge.org/HSUSWeb/HSUSEnt
ryServlet
• Statistical Abstract of the United States at:
http://www.census.gov/compendia/statab/
• World Data Analyst
• Lexis Nexis Statistical

24. Business Websites
• http://staff.lib.muohio.edu/~hurstsj/Websites/bj.html -
- Website of the business librarian at Miami
University of Ohio about websites, other very
valuable info provided
• http://www.forbes.com/lists -- lists of company info
on a variety of topics
• http://finance.yahoo.com -- search engine
• http://www.sec.gov/edgar/searchedgar/webusers.htm
-- SEC Edgar Site to search for filings, annual
reports, 10-Ks and proxy statements
• http://www.thomasnet.com -- Thomas Registry

25. http://www.onu.edu/library/
Reference librarians on duty 8a-4p, 6-9p
Monday – Thursday, 8a-4p Friday
and 10a-3:30p Sundays,
One-on-one sessions available by
appointment
Email t-moritz@onu.edu
Phone 2473
Instant Messaging
Chat Reference
Questions