19. - Introduce your company, your product
- What’s the story you want to tell
- Target audience
- Message and tone (serious, cool, quirky etc)
- Longevity
DEFINE OBJECTIVES
20. CHOOSE STRUCTURE
- Brand documentary video (‘About us’ video)
- How-to video: Train your customers on specific
uses of your product
- Expert video: Showcase your company’s
expertise and drive traffic to your site
- Promotional video: Short videos for events or
press releases
- Product demo video: showcasing your product’s
unique features
- Commercials
22. - Plan in advance on format to avoid edits and
additional costs: HD?
High resolution needed for ‘traditional’ mediums like TV,
cinema, trade shows.
- Online: what platforms
Youtube, Youtube analytics, how to upload and
optimize Youtube Videos for SEO
- Provide detailed description to each of your
videos and keywords that are relevant
WHERE WILL IT BE
FEATURED?
23. Video Engagement on Mobile
is almost 3 times higher than
on desktop
Source: Unruly
24. - How do you hire
- Prepare a brief based on your objectives
- Budget
- Talents (loading fees)
- Music (fees)
- Duration
CREATIVE
25. - URL
- Ask viewers to subscribe or comment
- Contest or giveaway
CALL TO ACTION
26. -Begin by promoting your videos to people you
know.
-Focus on SEO strategies
-Consider paying keyword advertising on Google
or Facebook.
-Leverage on partners’ database/Facebook/
Twitter pages
-Use public relations techniques to generate free
media coverage for your videos
PROMOTION