This document provides 15 tips and tricks for pay-per-click (PPC) campaigns, including using negative keywords, phrase and exact matching, dayparting and geotargeting ads, creating optimized landing pages, and testing campaigns regularly. It also introduces Trada, a marketplace where PPC experts can work on advertiser campaigns and earn money based on performance.
25. Browse By Country - This allows you to select countries you'd like to target in your PPC campaign. Once you select countries, it allows you to drill down into more specific locations such as states and cities.
26. Bundles - The bundles option for geotargeting allows you to select bundles of areas such as Europe or North America.
27. Excluding - If you want to advertise in Colorado but not all locations, excluding allows you to remove certain locations.
48. What is Trada? Trada is the first (only) paid-search marketplace where agencies and direct advertisers can leverage the expertise of hundreds of skilled PPC experts, who work collaboratively and competitively to build and optimize sophisticated PPC campaigns. Everyone works on a pay-for-performance system earning money by generating low-cost clicks and conversions for advertisers.
49. Join Trada As an Expert -Earn money risk free, working when you want and where you want -You don’t have to find or manage your own clients -Choose the types of campaigns you want to work on. -Join a community of PPC experts
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51. Specific Questions? Elaine Ellis Marketing Manager Email me at eellis@trada.com www.trada.com Charles Ince Sales Manager Email me atcince@trada.com www.trada.com http://trada.com http://trada.com/blog @trada