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15 PPC Tricks and Tips,[object Object],by Trada,[object Object],Hashtag is #PPCTricks,[object Object]
Intro,[object Object],Keyword and Copy Tricks ,[object Object],Landing Page Tips,[object Object],Geotargeting and Dayparting,[object Object],Optimization ,[object Object],About Trada,[object Object],Questions,[object Object],Hashtag is #PPCTricks,[object Object]
Meet Dan Tisser & Elaine Ellis,[object Object],Elaine Ellis,[object Object],Trada,[object Object],Social Media/Marketing Manager,[object Object],@ElaineEllis,[object Object],Dan Tisser,[object Object],Trada,[object Object],Account Manager,[object Object],@DantTisser,[object Object]
Get Outside Google,[object Object],Get outside of Google. ,[object Object],Yahoo/Bing (Search Alliance) ,[object Object],[object Object]
 Cost-per-click was 20% below industry benchmarks at the end of 2010.Facebook,[object Object],[object Object]
Introducing real-time advertising,[object Object]
Higher Google Quality Score
Less wasted ad spend
More conversions,[object Object]
Format Matters,[object Object],Make Formatting Work For You,[object Object],[object Object]
Make it easier to read
Keep it at a 4th grade reading level
Use Title Casing ,[object Object]
Use Coupons,[object Object],Coupons make your campaign actionable.,[object Object],[object Object]
Collect email addresses for additional marketing efforts.
Successfully driving offline purchases can justify SEM spend.,[object Object]
Use additional long-tail keywords to attract the coupon shopping audience.- CTR 1.17%,[object Object],- CTR 8.04%,[object Object]
Optimize for Quality ,[object Object],From Google: The AdWords system calculates a Quality Score for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. ,[object Object],Make it Consistent:,[object Object],[object Object]
Place offers in ad copy and landing pages,[object Object]
Dayparting,[object Object],Dayparting allows you to choose when your PPC ads are shown. With Adwords, you select the exact ,[object Object],hour(s). With adCenter, you select blocks of hours,[object Object],(like 9 a.m.- 4 p.m.).,[object Object],Why You Need Dayparting as a Trick:,[object Object],[object Object]
Ability to increase web traffic on slow days
Ability to optimize for traffic that actually converts
Maximize ads for prime sales time,[object Object]
Geotargeting,[object Object],How Google allows you to choose your geotargeting locations:,[object Object],[object Object]
Browse By Country - This allows you to select countries you'd like to target in your PPC campaign. Once you select countries, it allows you to drill down into more specific locations such as states and cities.
Bundles - The bundles option for geotargeting allows you to select bundles of areas such as Europe or North America.
Excluding - If you want to advertise in Colorado but not all locations, excluding allows you to remove certain locations.
Custom Geotargeting- Google also offers another geotargeting option, which is more granular. With custom geotargeting, you can input a zip code or multiple zip codes and draw out on the map where you want the pay-per-click ads to show.,[object Object]
The more questions, the bigger the abandon rate.

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15 PPC Tips and Tricks for Success

Notes de l'éditeur

  1. Source: MarketingWeek