This B2B retail inventory provider is marketing in a tough space. Working with Trada allowed them to hit their CPA goal quickly, while delivering predictable conversions.

1. Trada’s Paid Search Provides Consistent
Lead Generation for B2B Retail
Inventory Provider
CASE STUDY - SERVICE
A D VE RTISER
Tradavo is a Colorado-based B2B company that works with distributors and manufac-
turers to provide services and products to small format retailers for a cost-effective and Trada’s Optimizers
scalable operation. Tradavo drop ships to their retailers, giving them access to products quickly met Tradavo’s
normally not accessible on a small scale. Tradavo acquires and manages customers
exclusively online, offering an easy-to-use online ordering platform where managers CPA goal while generating
can have access to inventory from multiple distributors in one place. high-quality conversions
on a consistent basis.
C H A LL ENGE
Bobby Martyna, Tradavo’s CEO and President, had been investing his limited time into
the company’s SEO content strategy. While SEO produced qualified leads, it was too
hard to grow quickly, especially when Bobby was charged with creating all the content Tradavo looks to Trada to
himself. Bobby needed a more consistent and scalable way to grow Tradavo. Calculat- not only save them time,
ing a basic CPA target for a web-based leads using his historical organic/SEO data, but also to provide the lead
Bobby was able to work with Trada to build a highly targeted CPA-focused paid search generation necessary to
campaign while drastically decreasing his time commitment to his the campaign. grow their business.
S O LU TION
Bobby’s dedicated account manager, Matt Hessler, worked with Bobby to set goals and
guidelines for Tradavo’s account. Trada’s Optimizer Matching™ algorithm assigned five Thanks to Trada, Tradavo
Optimizers, (Trada’s paid search experts) to the Tradavo campaign based on their has been able to expand
experience and historical performance working on B2B and retail campaigns.
their marketing team and
R E S ULTS focus on the core priorities
Within days, the team of Trada Optimizers built an efficient campaign with over 1000
of their business.
targeted keywords. Tradavo launched a robust sizeable paid search campaign with little
effort and time. Tradavo quickly began to meet their target CPA, and for over a year
now, the campaigns Trada runs on Google, Yahoo and Bing deliver a consistent volume
of high-quality conversions. The partnership with Trada has allowed Tradavo to save
time while their Optimizers use their expertise to build out successful paid search
campaigns. Tradavo now has a three-person marketing team and are contemplating
new product and service offerings to add to their core delivery service.
“Paid search [Trada] is still our number one lead generation source
by far. As we look to launch new products and service in the future
we will work with Trada to do so.”
– Bobby Martyna, President and CEO, Tradavo
A D VE RTISE ON
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