3. What just happened
Mobile and video as an
Advertising Medium
Results are CMO’s best friends
There is
no Digital without Data
A few
Campaign Examples
13. The population of online shoppers and
buyers in the region is rising steadily.
Ecommerce still lead by Western Europe
Online travel sales are also set to rise. Sales
will total $92.5 billion in 2010, a 4.6% annual
increase. Together, online retail and online
travel will equal $244.6 billion in 2010 and
grow at a 9% compound annual rate from
2009 to 2014.
21. Video Advertising is the Fastest Growing Ad
Format Online
The search market will be up
15.7% year over year to
almost $12.4 billion, while
spending on banner ads will
increase 8.2%. Video will
again post the highest
growth rate, rising 48.1% to
$1.5 billion.
29. Data for better results
• Contextually relevant ad placements (typical ad placements
based on content that matches advertisers with areas of
interest)
• Behavioral targeting (ad networks track consumers that
indicate an interest in a topic on one site and begin
advertising to them about that topic on subsequent sites)
• Re-targeting (people that visit your website are tagged and
then shown ads on other websites after leaving your site)
• Rich-media (transactions and data gathering are built
directly into the ad unit)
• Sponsorships (gaining tighter ties with relevant content)
• Affiliations (ad serving networks that deliver click-throughs to
your site)
30. By 2014 almost 20%
of display advertising
will use behavioral
targeting
31. A combination of online advertising
channels maximizes offline sales
32. ROI Online – understand the customer journey
Display PPC
SEO
Email
33.
34. Social marketing spending
to become the third largest
form of online marketing
after search and display
advertising by 2014.
Forrester Research