1. You're Absolutely
Fabulous!: Proven
Presentation Skills for
WLP Professionals
Session M315
ASTD ICE 2012

2. Welcome!

3. Our Expectations
• Engage and Participate
• Ask Questions
• Take away at least one item (tip, thought,
action item, network contact, etc.)

4. Our Learning Objectives
 Identify the five key components of a well-
structured presentation
 Create 2 or 3 presentation improvement goals
that can be met within 30 days.

5. Today’s Topics
• What is a Presentation? • Performance Skills
• The 5 Key Components • Asking Questions
of a Presentation • Summary & Closing
• Professional
Preparation
• Content Preparation

6. Ice-breaker Exercise
Turn to your neighbor and answer the following questions:
1. In exactly 7 words, describe what you do, without using “I,”
“we,” or the name of your company. This is an opportunity to
create your own headline -- a conversation starter to begin
with a VERB or ACTION OPPORTUNITY.
2. In what communication situations are you most comfortable
(i.e., discussions, public speaking, formal presentations,
interviews, one-on-one discussions, parties, family gatherings,
etc.)?
3. In what communication situations are you un-comfortable?

7. Today’s Topic 1:
What is a
Presentation?

8. Any kind of presentation is…
“… the act of working to change the content of
another person’s mind at a particular time and
place. By adopting the philosophy that
presentations can happen anytime, anywhere,
you open up a whole world of presentation
possibilities.”
Presenting Learning. Bingham, Tony, and Tony
Jeary. Alexandria, VA: ASTD Press, 2007 (pp.18-
19)

9. Types of Presentations
• Formal training sessions & • Electronic presentations
seminars (Faxes, emails, WebEx,
• Speeches Skype, PowerPoint)
• Sales presentations • Branding messages
• Facilitated events
(workshops, team meetings,
etc.)
• One-on-ones (in-person or
virtual)

10. Consistency of Our Communications
All of our presentations =
a series of linked
messages used to
create consistent
communications,
leading to a greater
chance of our desired
results being fulfilled.

11. Today’s Topic 2:
The Key
Components of a
Presentation

12. The Five Key Components of Any
Presentation
 Clearly-identified Subject & Agenda
 Preparation & Audience Analysis
 Hook, Grabber, Close, and Call to Action
 Body with 3 Content Blocks
 Summary with Key Take-away Points

13. Hook Subject Grabbe
r
Agenda
Point 1 Point 2 Point 3
Body
Block 1 Block 2 Block 3
Data Data Data
Statistics Statistics Statistics
Personal Personal Experience Personal
Experience Experience
Anecdotes
Anecdotes Anecdotes
Facts
Facts Facts
Summary
Evidence
Evidence Evidence
Analogy
Analogy Analogy
Key Take Key Take Key Take
Away Point 1 Away Point 2 Away Point 3
Close. Call
to action!

14. Keeping It Basic
2.
3.

15. Today’s Topic 3:
Professional
Preparation

16. Addressing the Audience Needs
Fully answering key
questions regarding
your audience will
facilitate effective
preparation, and thus
ensure an effective,
award-worthy
presentation.

17. Addressing the Audience Needs
Do I know this audience and what it wants and needs to hear?
•What are the demographics?
•What are the audience’s concerns, issues, hopes and
expectations?
•Are they prisoners or eager participants in my session?
•Are they experts on my topic, or new to it?
•What’s the climate of their organization?
•What kind of news have they had?

18. Four Key Things Your Audience Wants
• To Be Interested. Get their attention Fast ---and keep it!
• Benefits. (WIIFM) Make it the easy Listening station…
• Information that’s needed and can be used
immediately..not Too Much nor not Too Little
• To Be Educated and changed by your presentation

19. Exercise: Digging Deeper to Know
Your Audience
• In groups of 2-4 people, take 5
minutes to brainstorm a list of
questions you would to answer
regarding the audience of a
typical presentation. Ideally,
these would all be answers
you’d gather in your preparation
phase.
• At the cue of your facilitator,
take 30 seconds to select
someone to share your list with
the full group.

20. Sample Audience Questions
• Who are they?
• How were they selected to be participants?
• How many will be attending?
• How much do they know about the topic?
• Are they friendly or hostile to your presentation?
• Where have they gotten their information?
• What information do they want and need?
• What attitude might your listeners have toward you, your subject, and
your organization?
• What ideas, feelings, experiences do you share with them?

21. Audience Analysis
Going from
the bottom up

22. Quick Tip: Make Your 1st Impact
in the First 90 Seconds

23. Idea Exchange
Disagreement is OK!
Stay open and value
the connection w/the
other person.

24. Today’s Topic 4:
Content
Preparation

25. 5 Building Blocks for Preparing Content
 Establish Purpose
• Inform
• Convince
• Entertain
• Educate

26. 5 Building Blocks for Preparing Content
 Select an Opening Statement, focusing on
the Central Theme
• Use interesting facts and statistics.
• Give examples or relate a pertinent story.
• Use effective quotations.
• Pose relevant questions.
• Give a demonstration or use an exhibit.

27. 5 Building Blocks for Preparing
Content
 Gather Material
• Speak to people who are knowledgeable about your
subject.
• Research the topic.
• Write down anything that’s pertinent to your
experiences and ideas.
• Assemble all your materials before you write your
presentation.

28. 5 Building Blocks for Preparing
Content
Arrange the Body of Your Speech Logically
• Pose challenge, then offer a solution.
• Make a point, then support it with an
example or a statistic or a quote.
• Make comparisons and use emotional
appeals.

29. 5 Building Blocks for Preparing Content
 Plan the Conclusion Carefully
• It should recapitulate the main idea, remind
the audience of the key points, and produce a
dramatic and memorable effect.

31. Building Blocks of Self Marketing
Hook Subject Grabber
Agenda
Point 1 Point 2 Point 3
Body
Block 1 Block 2 Block 3
Data Data Data
Statistics Statistics Statistics
Personal Experience Personal Experience Personal Experience
Anecdotes Anecdotes Anecdotes
Facts Facts Facts
Evidence Evidence Evidence
Analogy Analogy Analogy
Summary
Key Take Away Point 1 Key Take Away Point 2 Key Take Away Point 3
Close. Call to action!

32. The Five Key Components of Any
Presentation
 Clearly-identified Subject & Agenda
 Preparation & Audience Analysis
 Hook, Grabber, Close, and Call to Action
 Body with 3 Content Blocks
 Summary with Key Take-away Points

33. Content Preparation Exercise
(Find the Instruction Sheet in your Hand-out Package)

34. Today’s Topic #5:
Performance Skills

36. What Your Audience Detects….
• Visual Impressions: Appearance, • Manners: Professionalism, social
grooming, positive energy diplomacy
• Voice Projection: Vocal quality, • Non-Verbal Signals: Eye contact,
tone, pace handshakes, spatial relationships,
• Body Language: Demeanor, likeability
gestures, carriage, facial • Confidence: Esteem of self and
expressions others, trust
• Public Speaking: Preparation,  Source: Management Institute of
Technology
intention, passion, embraced
nervousness

37. Elements of Effective Oral
Communication
• Voice – Be pleasant to listen to.
• Enunciation – Be clear and concise.
• Modulation – Vary the pitch speed and volume.
• Appearance – Be professional.
• Body Language –appropriate gestures and facial
expressions
• Posture –convey confidence

38. Body Language

39. Visual Aids

40. Performance Skills: Poise & Stature
Get Ready
• Release energy, relieve tension
• Arrive early
• Introduce yourself to meet the audience as individuals
• Remember the “right” handshake

41. Performance Skills: Poise & Stature
Get Set
• Channel nervousness to positive energy
• Have good posture and stand tall
• Remember that your visual impression can enhance
or detract

42. Performance Skills: Poise & Stature
GO!
• Communicate one-on-one
• Maintain eye contact
• Focus for 3-5 seconds
• Speak slowly and clearly
• Watch “word crutches”

43. A Successful Presenter
Demonstrates Control of:

44. Skill
Attitude
Cycle of
Success
Practice Knowledge

45. Audio-Visual Exercise

46. Today’s Topic #6:
Asking
Questions

47. Q&A = Opportunity

48. Handling Q&A

49. Handling Q&A

50. Summary & Closing Comments

51. The Five Key Components of Any
Presentation
 Clearly-identified Subject & Agenda
 Preparation & Audience Analysis
 Hook, Grabber, Close, and Call to Action
 Body with 3 Content Blocks
 Summary with Key Take-away Points

52. Our Learning Objectives
 Identify the five key components of a well-
structured presentation
 Create 2 or 3 presentation improvement goals
that can be met within 30 days.

53. Today’s Topics
• What is a Presentation? • Performance Skills
• The 5 Key Components • Asking Questions
of a Presentation
• Professional
Preparation
• Content Preparation

54. Closing Exercise, Part 1
• Locate the “AHAS” page
in your hand-out (page
9).
• Take 5-7 minutes to list
a few take-away items
(“AHA” moments) from
today’s workshop that
are particularly
meaningful or helpful to
you.

55. Closing Exercise, Part 2
• Find the page in your
hand-out package
labeled “Action Plan”
(page 10).
• Start drafting some
Action Plans in the next
5-7 minutes.

56. You Are All….
ABSOLUTELY
FABULOUS!