Deployment
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To deploy an app on the Android Market, developers must pay a $25 fee and agree to Google's distribution agreement. They then upload the app description, screenshots, pricing, and other details. Alternative markets include SlideMe and Leaf Open Market. Developers can also monetize apps through mobile ad platforms, selling their own ads, or charging for paid apps. Common ad metrics include gross revenue, impressions, clicks, click-through rate, and cost per mille.
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Deployment
- 1. l Deployment
- 2. l l Deployment Putting your app in the Android Market l http://market.android.com/publish l $25 one-time fee (see me by Friday if a problem) l Agreement: l http://www.android.com/us/developer-distributionagreement.html l If you want to charge for your app, you must set up an account with a payment processor (e.g. Google Checkout)
- 3. l l Deployment (cont.) Putting your app in the Android Market l l l l l l l l l l Upload your app 325 word description Two screen shots Promo text (80 chars) and graphic (optional) Type (Game or Application) Category (Comics, Entertainment, Travel, …) Prices URL Email Phone (optional)
- 4. l l l Alternative Markets SlideMe l http://slideme.org/ Leaf Open Market l http://www.openmarket.co.za/
- 5. l l l l Ad networks Sell your own ads Paid apps Monetization
- 6. Mobile Ad Platforms by monthly unique visitors • • • • 1. Millennial: 45.6 million 2. Yahoo: 36.1 million 3. Google: 31.9 million 4. AOL/Platform-A’s Third Screen Media: 28.6 million 5. AdMob: 25.7 million (Google buying for $750M) 6. Microsoft’s MSN Ad Network: 25.4 million 7. Jumptap: 23.4 million 8. Quattro Wireless: 23 million (Apple buying for $275M) Source: http://moconews.net/article/419-the-real-list-of-the-largestmobile-ad-newtork-sort-of/ Aug 2009
- 7. l l Types of Mobile Advertising SMS, Search, Web Display, App Display l See http://www.google.com/press/admob/
- 9. l l l l l l Gross Revenue – money spent by advertiser Net Revenue – Gross revenue minus ad network charge (i.e. what the ad publisher gets) Impressions – number of times ad is shown Clicks – number of times ad is clicked CTR – Click Through Rate – l Ad Terminology Clicks/Impressions CPM - Cost per Mille (thousand) impressions – Revenue/Impressions(in thousands)
- 10. l l l l l l Gross Revenue – money spent by advertiser Net Revenue – Gross revenue minus ad network charge (i.e. what the ad publisher gets) Impressions – number of times ad is shown Clicks – number of times ad is clicked CTR – Click Through Rate – l Ad Terminology Clicks/Impressions CPM - Cost per Mille (thousand) impressions – Revenue/Impressions(in thousands)
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