Presentation made at the Translinked Supply Chain Forum: The Region’s Value Proposition on February 29, 2012 by Carolyn Gawlik, Senior Director, Transportation, Distribution and Logistics Program

1. The Region’s Supply Chain Value Proposition
February 29, 2012
Carolyn Gawlik

2. “Value Proposition” Means…
• A solution to a customer’s problem
Examples:
• Increasing performance
• Reducing cost
• Reducing risk
• “Getting the job done” better

3. Determining the Value Proposition
• MSU & DRC regional logistics workshops
– Received broad input from:
• Academics
• Businesses
• Economic developers
• Public sector

4. Developing the Business Case
• One-on-one meetings with:
– Shippers
– Carriers
– Freight forwarders
– Trade associations

5. Freight Study
• Current state and forecast
• How we stack up
• Opportunities to grow

6. Talent and Workforce
• Employer needs assessment
• Education and training program inventory
• Workforce Intelligence Network engagement

7. Models for Success
• Atlanta
• Columbus
• Halifax
• Kansas City

8. Regional Supply Chain market
access
Value Proposition
competitive
modes
total cost
location
industry value infrastructure
training
reliability
programs
talent
experienced
capacity
professionals

9. Next Steps
location
industry infrastructure
talent

10. Measuring Success
Total
landed
cost
Border
Freight
crossing
volume
times
Jobs and
Investment
FTZ Freight
activity value
Warehouse
capacity
utilized

11. Why It Matters
"How a city plugs into the world economy of advanced
producer services could impact local growth patterns...it could
influence a city's economic prospects...it could help shape
what types of households a city attracts and retains. In short,
global connectivity has become another urban barometer - a
new statistic that helps reveal the health and strength of cities
and regions.” -Peter J. Taylor and Robert E. Lang, Brookings Institution