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• Facilities: Road & Mountain
• Business Goods & Services
• Itineraries

• Marketing & Communication
What do cycle tourists want and need?
• Facilities: Road & Mountain
• Business Goods & Services

• Itineraries
• Marketing &
Communication
Day Riders
• Destination driven
• Diverse ride options

Multi Stage /
Touring Rides

• Credit Card
• Self- supportive
• Event driven
Epic Ride - Scenic Bikeway
• Experience and challenge
Wild Rivers Coast Scenic Bikeway
Diverse Road Options

Photo by bikeportland.org
Self-supported Through Riders
Credit Card Touring
• Shorter distance tours
• Require hotels and
services
Roads good for bicycling
• Low traffic
• Good pavement
• Wide shoulders
Bike-route signage
Resources signage

Photo: oregonlive.com
Bike-parking / bike racks
Public restrooms
Water
Bike-friendly transportation options
Visitor information
centers
Image: Bicycle Touring Pro
Copper Harbor, Michigan
What do cycle tourists want and need?
• Facilities: Road & Mountain
• Business Goods & Services

• Itineraries
• Marketing &
Communication
Tourist-related signs
Visitor center
Services at appx 20-mile intervals
Bike shop / Rental(s)
Guide services and Concierge
Bike-friendly food (carbs and protein)
• Quality
• Quantity
• Home cooking!
Bike-friendly beverage
• Coffee (a.m.)
• BEER (p.m.)
Bike-friendly lodging
Bike-friendly lodging
Link in with other tourism
Other Amenities
• Hiking
• White Water
• Rock Climbing
• Running
• Bird Watching
• Hot Springs
• Skiing
• Etc.

• Amusement P
arks
• Mini Golf
• Big Golf
• Local Shopping
• Bowling
• Interpretive Centers
• Unique Natural Features
• Museums
• Historical Sites
What do cycle tourists want and need?
• Facilities: Road & Mountain
• Business Goods & Services

• Itineraries
• Marketing &
Communication
Niche Pairing
Coastal
Routes
Tours and Rides
Cycling-specific maps
Events
Races
What do cycle tourists want and need?
• Facilities: Road & Mountain

• Business Goods & Services
• Itineraries

• Marketing &
Communication
Websites
Articles and Publications
Social Media
Scott Bricker
Bricker Consulting
503.757.8342
ssbricker@
gmail.com

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Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation