1. BICYCLE TOURISM STUDIO
River Canyon Country
January 2013

2. Bicycle Tourism Niches
•Road Cycling
•Mountain Biking

3. Road Cycling
Day Riders
• Destination driven
• Diverse ride options
Touring Rides
• Multi stages
• Credit / self-
supportive
• Event driven

4. Road Cycling
Epic Ride - Scenic Bikeway
• Experience and challenge

5. Road Cycling
Diverse Road Options
Photo by bikeportland.org

6. Road Cycling
Self-supported Through Riders

7. Road Cycling
Credit Card Touring
• Shorter distance tours
• Require hotels and
services
Photo courtesy Greg Lee

8. Facilities – Road Cycling
Roads good for bicycling
• Low traffic
• Good pavement
• Wide shoulders

9. Facilities – Road Cycling
Bike-route signage

10. Facilities – Road Cyling
Resources signage

11. Facilities – Road Cycling
Bike-parking / bike racks

12. Facilities – Road Cycling
Public restrooms

13. Facilities –Road Cycling
Water

14. Facilities – Road Cycling
Bike-friendly transportation options

15. Facilities – Road Cycling
Visitor information
centers

16. Routes & Itineraries - Road
Food/wine

17. Routes & Itineraries - Road

18. Mountain Biking
Segments
• Trail Biking
• Cross Country
• Downhill / Gravity
• Freeride / Dirt Jump
• Mountain Bike Touring

19. Mountain Biking
Sport Segments
• Trail Biking
• Cross Country
• Downhill / Gravity
• Freeride / Dirt Jump
• Mountain Bike Touring

20. Mountain Biking
Sport Segments
• Trail Biking
• Cross Country
• Downhill / Gravity
• Freeride / Dirt Jump
• Mountain Bike Touring
Image: Bicycle Touring Pro

21. What Do Mountain Bikers Look For?
1. Variety and Difficulty of Terrain
2. Number of Trail Miles
3. Scenery
4. Reputation
Vail, Colorado
Destination Mountain Biking

22. Options
State College, Pennsylvania
Short easy trails Long epic challenges

23. Well Signed Trails
Copper Harbor, Michigan

24. Excellent Trail Maps

25. Mountain Biking
Pump Tracks /
Trick Parks

26. Mountain Biking
Public restrooms and Parking

27. Mountain Biking
Loops / Amenities

28. Events - Road
Event Driven

29. Events – Road Races
Hood River
• Mt. Hood Cycling Classic

30. Events – Dirt Races

31. Events - Bend, Oregon

32. Events – Family Road
Cycle Oregon Weekend Ride
Photo by Jonathan Maus bikeportland.org

33. Cycle Tourist Wants & Needs
What do cycle tourists want and need?
•Facilities: Road / Mountain
•Business Goods & Services
•Marketing & Communication

34. Cycle Tourist Wants & Needs
What do cycle tourists want and need?
•Facilities: Road / Mountain
•Business Goods & Services
•Marketing & Communication

35. Business Goods & Services
Tourist-related signs

36. Business Goods & Services
Visitor center

37. Business Goods & Services
Services at appx 20-mile intervals

38. Business Goods & Services
Bike shop / Rental(s)

39. Business Goods & Services
Guide services and Concierge

40. Business Goods & Services
Bike-friendly food (carbs and protein)
• Quality
• Quantity
• Home cooking!

41. Business Goods & Services
Bike-friendly beverage
•BEER !?!

42. Business Goods & Services
Bike-friendly lodging

43. Business Goods & Services
Bike-friendly lodging

44. Business Goods & Services
Link in with other tourism

45. Business Goods & Services
•Amusement Parks
Other Amenities •Mini Golf
•Hiking •Big Golf
•White Water •Local Shopping
•Rock Climbing •Bowling
•Running •Interpretive Centers
•Bird Watching •Unique Natural Features
•Hot Springs •Museums
•Skiing •Historical Sites
•Etc.

46. Cycle Tourist Wants & Needs
What do cycle tourists want and need?
•Facilities: Road / Mountain
•Business Goods & Services
•Marketing & Communication

47. Marketing & Communications

48. Marketing & Communications
Websites

49. Marketing & Communications
Articles and Publications

50. Marketing & Communications
Social Media

51. Marketing & Communications
Cycling-specific maps

52. Bicycle Tourism Studio
Scott Bricker
Bricker Consulting
503.757.8342; ssbricker@gmail.com
Kristin Dahl
Travel Oregon
503.784.1072; kristin@TravelOregon.com