The evolution of GDS ( Global Distribution System)
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How travel was managed back in 1950
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The evolution of GDS ( Global Distribution System)
- 1. in 1950 Once upon a *me, in 1950 Photo source: h,p://cmedialab.org TTS
- 2. When the internet was s*ll far away…
- 3. Travel agents used to book each flight by hand. Photo source: h,p://www.everythingpanam.com
- 5. And they had no other op*on. Photo source: h,p://www.allposters.com
- 6. Photo source: h,p://www.computerhistory.org/ Customers, too, had no other op*on, but the travel agencies.
- 7. Then, in 1953, IBM and American Airlines created a semi-‐ automated system, c a l led C u s tomer Reserva=ons Systems. Photo source: h,p://www.corbisimages.com
- 8. Amazing ! Photo source: h,p://www.thisismarilyn.com
- 9. considering there was no
- 10. Result? Photo source: h,p://75.aircanada.com Photo source: h,p://www-‐03.ibm.com
- 11. Result? All airlines got connected to this system.
- 12. Every day airlines would pay CRSs to be listed in their database. Photo source: h,p://news.bbc.co.uk
- 13. Travel agencies would get commissions from airlines, depending on the amount of flights booked.
- 14. And then the fares became biased to par*cular airlines.
- 15. In short, everything got complicated.
- 16. Because of that, in 1980, the Airlines decided to create their own systems.
- 17. And these systems were the Global Distribu*on Systems (GDS). =automated booking systems for individual airlines
- 18. What did this mean?
- 19. It meant that now the GDSs could calculate and get all offers for each airline. Photo @ Jack Mitchell
- 20. The distribu*on channels facilitated a great deal the online search process.
- 21. What has changed since then?
- 22. PreYy much.
- 23. Nowadays there are three major GDSs: Amadeus, Sabre and Travelport (Apollo, Galileo and Worldspan) "
- 24. Booking complex trips is no longer an issue.
- 25. With GDSs covering everything, from airline *ckets, to car rentals, to hotel rooms and more…
- 26. Mobility on the GDS is now also available. Applica*ons like Travelport Mobile Agent make it possible. Travelportmobileagent.,s.com
- 27. As you may see, GDS remains a hero in this whole story.
- 28. That is, GDS remains the main distribu*on channel to connect airlines and travel agents around the world.