Race Online 2012

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Howard Bashford talking about customers who do not use the internet and how to encourage them to access the benefits of being online.

Technologie Business

65% of over 65 year olds do not have internet access

29% of 65+ use the internet for travel,[object Object]

safe accessible intergenerational e-inclusion 12 © Mobilelite Ltd. All rights reserved.

Working with partners UK Online Centres BBC Corporates Voluntary Groups Schools and associations Individuals Local authorities

Create initiatives Go ON Pass IT On Give an Hour Go ON Leeds Go ON Adopt

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Race Online 2012

1. Meeting the needs of our customers

3. 65% of over 65 year olds do not have internet access

4. Home and housing associations

6. What is the key driver Motivation

7. Inspire customers

8. Engage customers

10.

11. Engage customers

12.

13.

15.

16.

17.

18. become a Digital Champion

19. Working with partners UK Online Centres BBC Corporates Voluntary Groups Schools and associations Individuals Local authorities

20. Create initiatives Go ON Pass IT On Give an Hour Go ON Leeds Go ON Adopt

21. inspire show set up donate at work or school

Notes de l'éditeur

What is most important to my mother?
Encourage and engage her
Integrates with Facebook. Receive notifications in hotmail.
Engaging