This is a presentation illustrating some best practice examples of how hotels and tourism businesses are using social media. It also then demonstrates the benefits to tourism businesses of the new social media platform for the industry called Travelshake.com. Contact Travelshake Social Media at info@travelshake.com or call +353 (0)1 44 333 65 for more information or a free quote and social media audit. Visit: www.TravelshakeSocialMedia.ie
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com
1. Social Media for HotelsLaughlin Rigby,Marketing Director, Travelshake.com@Travelshake Hotel Website Marketing Conference Dublin, 14th September 2010
11. 2010 As Country Inns & Suites By Carlson prepared to open its 500th hotel in College Station, Texas, earlier this year, it offered free seven-day mystery trips to three bloggers active in social-media sites.
26. Number 1 Hotel on facebook in Ireland Facebook is a key part of the hotels online marketing strategy.......... .........gets their fans opinions on recent stays, keeping them informed of future offers & events in the city, sending hotel pictures & videos. “I really don't think that any business should be without it in this day and age and all it costs is your time.” – Geoff Dawson
27. Play Food & Wine – Restaurant in Ontario, Canada “the restaurant spends no money on any advertising, beyond remaining very active on Twitter and Facebook and running email campaigns” “We have sold out every event we’ve had since we opened by using only Facebook, Twitter and our mailing list.”
28. They tweet funny pictures, new wines, and local products that become available and it creates a special connection between them and their fans They are able to reach out to loyal customers, food bloggers and the rest of the community, to make them feel like insiders who are part of the restaurant’s day-to-day operations.
29. The Highway Hotel Adelaide Run campaigns and events using social media as our primary marketing media “turnover increased by four per cent and the hotel has saved $15,000 in marketing costs over a nine-month period” When customers “check in” on Foursquare via their mobile phone as they visit the hotel, they can claim a free house drink.
38. Facebook Offer Redemptions: Began issuing FB codes for discounts on best available rates e.g. FOLLOW Codes generated 270 more room nights this year
65. Travelshake.com lets users….….save time and money planning a holiday in Ireland by featuring official offers, videos and real-time updates covering the entire tourism sector while showing insider recommendations from local owners.
67. What is a Travelshake digital media profile? Real-time tagged updates Social Media feeds Map + GPS Location Offers Photo Gallery Recommendations Video Direct bookings User Interactions Branding
91. Key Profile Features for a Hotel on Travelshake.com Direct Bookings Offers Feed Video Social Media Feeds User Interaction Peer to Peer Recommendations