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1. Customer
Marketing
Program
Rich
for
Products
JULY 17, 2012
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2. The Opportunity
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3. Sales Increase
restaurant meals retail purchases
2012* +6.6%
2011 *
*Period of February through April Source: U.S. Department of Commerce
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4. Consumers Need a Nudge
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5. The Deal is Done
Source: Nation’s Restaurant News
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6. Aim for the Heart
Source: Nation’s Restaurant News
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7. More than a Meal
green & hip &
customized customized
healthy & artisan quality
customized baking
genuine Italian
family experience
health oriented,
under 450 calories
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8. Technology = Relevance
Source: NRA 2012 Restaurant Industry Forecast
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9. Millennials
$173.95
per month on restaurant
meals
$111.19
national average
Source: Nation’s Restaurant News
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10. The Industry
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11. Buying Process
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12. Knowledge = Power
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13. What’s a supplier to do?
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14. The Idea
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16. Customer Marketing
Program
E-zine
Customer Portal Microsite
Quarterly Promotions
Recipes
Sales Training
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33. Promoting the WORKS
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36. Social Media
(to come)
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37. Restaurants respond
Source: NRA 2012 Restaurant Industry Forecast
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38. Why the WORKS?
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39. Become a trusted information source for customers
Help customers increase consumer engagement
who nudge consumers to visit their restaurants
and are self-educating
and foodservice operations
Foster and nurture close WORKS? with key
Why the relationships
customers to become their “core supplier”
Help customers sell more to consumers
through promotions
Opportunity to sell more to existing customers
Become a leader in technology utilization and
Opportunity to addin social media
mentor customers new customers
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40. Customer
Marketing
Program
Rich
for
Products
JULY 17, 2012
40