2. Fan Videos
http://www.youtube.com/watch?v=49pfa-JWKTo This video shows different fan reviews of
the film and what they thought of it
http://www.youtube.com/watch?v=j2XvKAwch14 This
shows a fan who is video blogging his thoughts on the
film so that people can see others perspectives on the films.
3. Amazon
These images shown are showing amazon reviews on
the last harry potter DVD being sold on amazon. This
exchange shows that even on websites selling products
the audience can be influenced by other audience
members.
4. The Potter Pals YouTube
website is made by fans and
creates a musical puppet show
for people to access. They use
the characters out of harry
potter and create humorous
videos that people across the
world watch.
5. Twitter
The use of the twitter site creates
another platform for fans to be
linked to the movie and its actors. It
also allows fans to express their
views about Harry Potter for
everyone else to see.
6. Facebook
The Facebook page is used by
thousands of fans and is the
official site for Harry Potter.
The use of this creates a link
between the characters of the
harry potter films and there
audience. They can also show
exclusive content and learn
information about the actors.
7. Official Website
The use of the official website
creates a place for fans to watch
clips and look back onto the films.
The use creates an idea of being
part of it – like the users mouse
becoming a wand.
8. PotterMore
The Potter More Website allows fans to
learn more about the films and books and
be a part of the harry potter experience as
you enter into the Hogwarts school and see
exclusive content as part of being in the
Harry potter world. The use of being in a
house allows you to interact with other
harry potter fans and talk about it to one
another.
9. Marketing
Marketing: Marketing is definitely one of the most
affected areas of film from technological
convergence, and the leap in technology has actually
been beneficial to institutions attracting their target
audience. For example with the film ‘Harry potter
and the deathly hallows part 2’. With the increasing
use of computers and internet the web page was
easily passed about between people through things
like Facebook, Twitter and blogs. Whereas
marketing used to rely on billboards and posters
today companies can use these as well as the
technological approach and through doing so spread
their films to a wider audience. Twitter is also a
social website predominantly used by younger age
group and so would aim at the films target audience
of minimum age 15, the films certificate. The news
about the upcoming UK film could of been easily be
spread far more quickly to the required target
audience by word-of-mouth so it is more cost
effective due to having access of having a greater
number of the target audience.
10. Distribution
Distribution: The luxury of distribution of film
has greatly improved with technological
convergence, relating back to the idea of filming
in digital as opposed to film reels. films like
'Harry Potter and deathly hallows part 2'. This
instantly become easier, cheaper and faster to
distribute to cinema as each cinema doesn't
require an entire film reel, and converting to
DVD is almost instant. It can also create
different revenue streams by selling the
production right to someone e.g. Sky or iTunes.
And after a number of months it’s been
released, there is a further revenue stream from
the likes of net flicks and LoveFilm.com. Also as
most of the unreleased films are put online for
people to stream on their computers or any
other technological devices, these films have
been distributed illegally and also legally based
on what it is like now for the access.
11. Production
Production: Harry Potter used CGI
(computer-generated imagery) and when
deciding to use this, who would work with
them to help make the CGI look as realistic
as possible and also how it would improve
the film. This would also be the case when
Shane Meadows was deciding what new
technology to use in This is England and how
it would help sales and also make the film
better, Meadows would have to decide
whether to work with another company who
uses and can offer e.g. High Definition, and
if he did then this would create Technical
convergence. So Technological Convergence
is important to the production of films as it
gives films the opportunity to use new
technology and really improve or in some
cases ruin a film.
