This presentation will help you learn to build a great brand in just 3 easy steps.

1. 3 steps to building a brand.
1

2. @adamkleinberg
2

3. HOW DO
YOU BUILD
A BRAND?
3

4. LESSON 1.
ONE THING.
IN THE MIND OF THE CONSUMER, YOU CAN
ONLY BE ONE.

5. SAFE.
SMALL.
TOUGH.
THE
ULTIMATE
DRIVING
MACHINE.

6. LESSON 2.
ZAG.
IF EVERYBODY ELSE ZIGS, YOU ZAG.

7. 7

8. THE CIRCUS.

9. XXX
X X
THE CIRCUS.

11. LIVESCRIBE COULD HAVE BEEN A COMPUTER PEN, A
TRANSLATION DEVICE, A CALCULATOR. INSTEAD IT WAS...
Never miss a word.
11

12. 12

13. 13

14. A BEER FOR PEOPLE WHO DON’T
ALWAY DRINK BEER.
14

15. NOT THE FIRST PHYSICS GAME.
BUT THE FIRST TO TELL A STORY.
15

16. LESSON 3.
TRIANGULATE.
TO FIND YOUR ONE THING.

17. MARKET
INTERNAL
TARGET
17

18. INTERNAL.
YOUR PEOPLE.
YOUR PRODUCTS.
YOUR EXPERIENCE.
YOUR VISION.
18

19. MARKET.
COMPETITION.
TRENDS.
CULTURE.
19

20. TARGET.
WHERE’S THE OPPORTUNITY?
WHAT MATTERS TO THEM?
WHAT PROBLEM CAN WE SOLVE?
20

21. MARKET
INTERNAL
YOU
TARGET
21