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Digital Data
Analytics Dashboards7
We're hearing a lot about
"big data"these days.
It's a trend that big companies have the resources to utilize,
and that’s great…
But what about big data
for SMALL BUSINESS?
Here’s 7 analytics platforms small businesses
can easily utilize.
SQUIRE!
Fetch me my data. The
Realm depends on it.
1
+
the experiments toolset allows you to test methods
of traffic-driving and calls-to-action.
t h e m o s t w i d e l y u s e d d a s h b o a r d
(partly) because it’s
2
Brandwatch monitors conversations that involve your brand
across all your social media platforms.
You set up a project,
and your dashboard monitors:
•Volume of mentions
•Which platform they’re coming from
•Overall consumer sentiment
Demographic indicators break down your audience by
gender, device, job title,
geographic location, and more.
Starts at $800/month
3
Schedule posts across social media
platforms, then customize your data.
• Facebook Insights
• Google Analytics
• Google+ pages
• Twitter profiles
• Customized data criteria
Hootsuite pulls data from…
…and allows you to print attractive and
understandable reports.
Free version allows up to 5 social profiles
and limited analytics.
Pro version starts at $8.99/month
4
Like Hootsuite, Buffer offers scheduling
and analytics capabilities.
Starts at $10/month up to $250/month
for large businesses needs
5
Like Hootsuite and Buffer,
Sprout offers scheduling, analytics,
as well as team collaboration
But Sprout adds a CRM
(customer relationship management)
capability…
…allowing you to organize and edit your
customer info
and target specific customers for campaigns.
Standard accounts are $39/month
Premium is $99/month
6
Monitor keywords across a variety of
platforms and catforms.
Thedashboardanalyzestrendsandallows
comparisons,demographicsorting,andidentifies
topinfluencersinyoursocialnetworks.
7
A comprehensive dashboard for all
inbound marketing tactics
It audits your SEO
(search engine optimization)
from the data
Collects and segments data from
Your social, search, blog,
and other brand channels
Then provides actionable insight into
which areas you can improve,
and how to actually do it.
Starts at $99/month
SO
THERE
YOU
HAVE
IT
But before you dive in to one of
these investments,
make sure you know how
to act on all that data…
MAKE SUREYOU HAVE A GOAL
Pinpoint one or two
data points to focus on
And you’re
bound to
score for
your
business.
LET THE DATA
GAMES BEGIN!
THANK YOU!
Follow Trent Meyer @ToThe_9s
Chromatic-Solutions.com
Check out more DIGITAL MARKETING tips on our blog

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7 Data Analytics Dashboards for Small Business