1. TREW Talk
Search Engine Optimization
(SEO)
Unlocking the Secret to
Keyword Success
TREW Talk | @trewmarketing | info@trewmarketing.com
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2. Hollie Nishikawa
Marketing Specialist
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3. Millions of new website pages are being added every week
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4. Of online users first use
search engines to look for
services and products.
HubSpot’s State of Inbound Marketing, 2012
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5. ELEMENTS OF SEO
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6. Elements Affecting Search Results
Fresh • Blogs, new webpages, white
Content papers, case studies, video, etc.
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7. Elements Affecting Search Results
Keywords • In content, URL, and tags
http://www.trewmarketing.com/spotlight/
Title
best-practices/practical-steps-for-creating-
a-product-positioning-statement/
Text
Images
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8. Elements Affecting Search Results
Keywords • In content, URL, and tags
#6!
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9. Elements Affecting Search Results
Site • Keywords used throughout
Architecture the site hierarchy
Homepage
Products Services Industries About Us Contact Us
Product 1 Service 1 Industry 1
Product2 Service 2 Industry 2
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10. Elements Affecting Search Results
Links • Both external and internal
linking to your site
Industry
Sites
News Sites Your Site Client Sites
Blog Sites
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11. Elements Affecting Search Results
Keywords on Page
(in content & tags)
Links to Page
Site Architecture
(external & internal
(terms through site)
linking)
Fresh Content
(and history of
domain)
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14. What it’s For
- AutoCAD Computer WHO it’s For
- Autodesk PC - Computer for Architecture
What it Does
- Animation Desktop
- 3D Rendering Computer Specific Features
- Video Editing PC - Liquid Cooled PC
What it Is How people Buying Intent
- 6 Core Desktop search for your - Render Farm Services
- 12 Core Computer products/services - Render Farm Price
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20. Aim for the Chunky Middle
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21. Next Steps
 Include the keywords on
the website pages
 Blog about the keywords
 Include strategic keywords
in press releases
 Prioritize keywords based
on performance
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22. THANKS FOR JOINING!
Take your marketing to the
next level:
• Download Smart Marketing
for Engineers
• Subscribe to our weekly
blog
• Contact Us
info@trewmarketing.com
• Watch the original webinar
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