Protect Your Brand in the Conversation Age
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Cord Silverstein's presentation during the 2010 Triangle AMA's Social Media Training Camp
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Protect Your Brand in the Conversation Age
- 1. Protect Your Brand in the Conversation Age Triangle AMA Social Media Boot Camp Cord Silverstein, EVP, Capstrat
- 2. 76% don’t believe companies tell the truth in their marketing and communications. - Yankelovich 2009
- 3. 68% trust other people “like themselves” up from 22% in 2003 - Edelman Trust Barometer
- 4. We’re human – We need to connect People want to connect with other people People want to connect with brands
- 7. Opposite ends of the spectrum
- 10. Don’t just listen - act
- 11. Learn to Triage SearchStatus ConvoTrack Compete
- 13. Offline experience drives online reputation Match the response to the situation Be nimble, be quick Showing up is half the battle What happens on the web stays on the web
- 14. Power to the People
- 19. Crumbgate “ So Good It Makes Fat People Cry”
- 20. Training and Practice Begin by listening Final Thoughts Let go and gain more People are talking whether you like it or not Understand we live in a new day with new rules and expectations We live in very exciting times
- 21. Thank you! Questions? Cord Silverstein [email_address] Twitter: @cord LinkedIn: cordsilverstein
Notes de l'éditeur
- “ So Good It Makes Fat People Cry”