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Art and Design will be your best story tellers
1. The Best Storytellers
for your brand-
Art Design
&
Inspires Motivates
Drives Taste Drives Opinion
Sends Different
Message
Sends Same
Message
What it does?
Why Should you tell your story?
It is important in order to convey a sense of purpose and convince
consumers that you are worth their time and money.
- Marketing Week
A great story always initiates personal connection and inspires
action, finally takes audience on a journey with your brand.
Top storytelling brands
Apple
Cadbury
McDonald’s
IKEA
Brand Category Ranking
Charities
Retail
FMCG
Restaurant
1
234
Impact made by
Art Design
&
It Inspires and Motivates
people towards your
Brand
Creates an environment for
interpretation and discussion
on your product
Universal appreciation of
efforts and skills
It sends a message that
your business is
unique and user specific
Customer satisfaction
increases
Reputation increases in
the market
Builds a taste and opinion
on your product
S
How can you tell a brand story through
Delicious bar
Delicious
world
N
W
E S
Delicious Factory
Delicious
Chocolates
D
E
L
C
I
O
U
Up
S
Delic
ious!!!
Art
Choco
How can you tell a brand story through
Design
Delicious World
Welcome to the world of
Delicious Chocolates
Milk
Chocolate
Sweet
Chocolate
Bittersweet
Chocolate
Factory to the world
www.deliciouschocolate.com
Final Take!!
Daily
Delicious
f t i
Art makes them curious
Europe
Asia
US
Designs give the first impression
Curiosity + First Impression =
S People dig your brand deeper S
Disclaimer: This infographic is not a decisive model, but rather the origin point for a conversation, so let’s be open-minded!
Resources:
http://mashable.com/2014/05/06/design-content-marketing-brandspeak/
http://www.marketingweek.co.uk/trends/trending-topics/consumer-behaviour/the-top-storytelling-brands/4010993.article
http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/
http://pixabay.com/en/
f/triconinfotech http://www.triconinfotech.com i/company/tricon-infotech-pvt.-ltd