2. STUDIES CONCERNING ENERGY EFFICIENCY
ENERGY EFFICIENCY STUDY EMPOWER DEMAND II STUDY
Part of the SMART meter proof of
concept
increase energy efficiency via a empower consumers to reduce
close feedback loop based on smart consumption via communication &
meter data technology
analysis of the energy consumption analysis of 9 smart based energy
within 4750 households with a smart efficiency related programs with
meter 160.000 households
2
3. ENERGY EFFICIENCY STUDY
AVERAGE SAVINGS ON FLEMISH LEVEL
2,6% *
AVERAGE SAVINGS EXTRAPOLATED
TO FLEMISH LEVEL
with detailed consumption feedback
based on SMART METER DATA &
REG COMMUNICATION
* Compared to the
control group
3
4. AVERAGE SAVINGS PER HOUSEHOLD
*
4,5%
AVERAGE SAVINGS PER HOUSEHOLD
with detailed consumption feedback
based on SMART METER DATA &
REG COMMUNICATION
* Compared to the
control group
4
5. SAVING DIFFERENCE WITH OR WITHOUT SMART METER DATA
6%
Savings with detailed
1,5%
Savings with only REG
consumption feedback based communication
on SMART METER DATA &
REG COMMUNICATION
Savings per household
5
6. SAVING POTENTIAL WITH ADDITIONAL ELECTRONIC REPORTS
Consumption reports
6%
8%
saving potential with smart
meters when consumers
additionally consult their
ELECTRONIC CONSUMPTION
REPORT
Savings per household
6
7. SAVING POTENTIAL WITH AN ADDITIONAL WEB PORTAL
6% 8%
10%
Saving potential with smart
meters, when consumers
additionally consult their
consumption trends on a
WEB PORTAL
Savings per household
7
8. SAVING POTENTIAL WITH POSITIVE & MOTIVATING FEEDBACK
6% 8% 10%
15%
Saving potential with smart
meters, when consumers
additionally receive
POSITIVE &
MOTIVATING FEEDBACK
Savings per household
8
9. USED METHODS TO EMPOWER CONSUMERS
balanced, positive & motivating feedback
web portal with consumption feedback
weekly consumption feedback
monthly consumption feedback
smart meter data consumption feedback
smart meter
REG communication
9
10. FUTURE METHODS TO EMPOWER CONSUMERS
INCREASE SAVINGS WITH THE ADDITONAL USE OF:
mobile application to control consumption
mobile application to reduce consumption
in-house devices which display consumption
financial feedback on acquired savings
operation systems linked to appliances
etc.
10
11. EMPOWER DEMAND II
8
success factors which can tremendously
improve future savings, when
integrated in a holistic approach
11
12. 1. PRE-OFFERING EDUCATION 2. STEP BY STEP DISCOVERY
initial message proclaiming people like to explore & discover
initiatives for energy & people don’t like to study & be
money savings taught
to obtain interest & involvement
should come from an
independent source, consumers need to learn
where consumers have no at their own pace, way &
negative association with desired interest
12
13. 3. MIXED FEEDBACK
Different Feedback Channels
Paper
Electronic
Leaflets
Home display
Different purposes
Different customer preferences
Picture source:
Opower; ESB; CER
13
14. 4. APPEALING DEVICES
Devices should be
Aesthetic
Intuitive
Ambient
Simple
Ergonomic
Picture source: GEO
14
15. 5. EFFECTIVE MOTIVATION
Goal setting
Invitation letters
Demonstrating the value of smart meter data
Insights into tangible improvements
Information about competition
Drip feed communication
With cost incentives & price
15
16. 6. AUTOMATION, SELF CONTROLE & EXPERIMENTATION
Consumers are not opposed to automation
But don’t want to be controlled
Want to have the ability to opt out
Need to understand their behaviour & consequences
through manual involvement
before automation
16
17. 7. EMPATHY & TRUST 8. PARTNERSHIP
consumers need to be convinced
Feedback
by utilities &
behaviour Energy control strategies
promises
guarantees are essential to create a
partnership
between utility & consumers
that they will save & earn money
with minimal inconvenience
17
18. KEY LEARNINGS
Consumers can be empowered, to tremendously reduce their
consumption via the combination of:
Effective communication
Feedback
Personal interaction
Well balanced, positive & motivating communication with
psychological aspect
Technologies
Appealing devices
Efficient technologies
?%
18
19. CONTACT DETAILS
Sales: Frank Sels
frank.sels@trilations.com
Author: Alex Curtoud T +32 3 877 64 00
Prins Boudewijnlaan 30
BE-2550 Kontich (Antwerp)
Belgium
19
