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p   3 profitability program
property




                              commercial real estate services
A Single Focused Effort
Trinan is a premier property management and full service
leasing firm focused on the bottom line profitability of our
client’s properties. We have consolidated our management
and leasing platforms into a single focused division as
we understand the synergies required between the two
disciplines and believe that each is vitally necessary to
the success of every property. Our program commences
with a detailed systematic evaluation of each property
that allows Trinan to formulate profit objectives and set
timeline expectations for our clients. Trinan then begins
meeting property objectives through a series of distinct
actions involving both management and leasing efforts.
Our client’s are consistently updated on the progress
towards our property goals at predetermined time points
and stages. Trinan believes that property profitability
is a continuous ambition that demands effort, vision,
innovation, and tremendous dedication by a real estate
firm. Trinan’s single purpose is to make your real estate
profitable.




              7373 East Doubletree Ranch Road, Suite 200
                                 Scottsdale, Arizona 85258
                 Tele: (480) 905-5510 | Fax: (480) 907-2144
                                          www.trinan.com
Achieving Maximum Profits

    Evaluation
    Trinan evaluates each properties
    income, expenses, and market
    position in an effort to set
    proper profit objectives and
    time frames.




                                                 nt




                                                                 Eva
                                                me
    Management




                                                                     lu
                                            ge
    Trinan manages each property




                                                                    ati
                                            na
    towards the profit objects                        Maximum




                                                                      n o
                                           Ma
    carefully determining the best
                                                       Profits
                                        our
    course of action in achieving
    cost savings without loss of
    functionality.



                                        formula
                                                       Leasing
    Leasing
    Trinan utilizes several marketing
    strategies along with persuasive
    negotiating tactics to achieve
    maximum yield on every lease.
Evaluating a Property
A thorough assessment of each client’s property is essential in the           Marketplace
development of a strategic financial plan. It is impossible to move forward   Trinan recognizes that a complete understanding of the current marketplace
in a deliberate direction without first having a detailed understanding       is crucial in setting and executing profitability goals in commercial real
of where you are and where exactly you plan to go. Trinan is adept at         estate. We have a firm grasp on the rental rates, abatement periods, and
evaluating property by identifying realities and subsequent opportunities     tenant improvement allowances that we are competing against in the
in the three main dynamics that affect the profitability of a property;       market with each property we represent. Additionally, we know where
Expenditures, Income, and Marketplace.                                        to obtain competitive pricing in all third party transactions including
                                                                              vendor dealings, maintenance items, insurance coverage, and potential
Expenditures                                                                  tax savings. This knowledge allows Trinan to effectively address the short
Trinan analyzes the current operating costs of each property to uncover       comings of each property and to return each to maximum profitability in
potential savings opportunities. We evaluate all fees associated with the     any market conditions
property including taxes, insurance, property management, common
area maintenance, leasing commissions, and extraordinary expenditures.
Trinan compares the current costs of operations to our model of pricing
to determine which areas can be improved. The findings are used to
calculate an estimated savings amount that can be achieved through an
alliance with Trinan and to set a framework for management procedures
moving forward.

Income
While management increases profits through a series of sound spending
decisions, leasing increases profits through advantageous rental
transactions resulting in more income. Trinan methodically evaluates
the current leasing strategies of each property. This includes review of
the advertising vehicles being utilized, the presentation of the property
through marketing materials, sales techniques of the current leasing
company, and any extraordinary or grass roots promotion campaigns
being employed. Our goal is to uncover opportunities for improved
methods that will result in faster more lucrative lease-ups. Much like
our evaluation of expenditures results in a management framework; the
income evaluation is used to develop an improved strategic leasing plan
for the property.
Targeted Management
In order to reach the financial goals of our client, Trinan manages each
property with a profitability focus by continuously evaluating ways to
increase income while reducing costs. Our management strategies follow
the plan protocol first determined during our evaluation of the property.
Furthermore, Trinan is committed to keeping our clients fully involved
in the management process through an array of contact methods and
scheduled meetings. Trinan is dedicated to the profitability of each
property and utilizes a structured yet evolving management strategy to
keep costs low and income high throughout changing economies and
markets.

In an effort to meet each client’s specific needs, Trinan provides a range of
management options from full-service property management to modified
and customized services as determined by the client’s requirements. Our
services include:

Accounting

Transition

Consultative

Oversight

Relations

Add-On Services
Targeted Management
Accounting                                            Oversight
Client, Property, Suites, Tenants and Vendors         Ongoing Property Inspections
Operating Banking Accounts                            Preparation of Vacant Units
Percentage Rents/Gross Sales Revenue Administration   Review and/or Establish Vendor Service Contracts
Collections – Calls, Notices and Defaults             Lease Enforcement
Timely Depositing of Funds                            Tenant Insurance Tracking and Administration
Accurate Accounting                                   Vendor Insurance Tracking and Administration
Generation of Monthly Tenant Statements               Establishing Preventative Maintenance Programs
Payables Review, Approval and Processing              Executing Needed Property Services
Payment of Mortgages, Taxes, Insurance                Handling Tenant Calls and Needs
Monthly Sales Tax Payment                             Generation and Follow-up on Work Orders
Monthly Reporting Package
Maintain Property, Tenant and Financial Files         Relations
Annual Budget Preparation                             Continuous Tenant Interaction
Annual CAM Reconciliation                             Vendors Meetings to Ensure Standards, Services, and Competitive Pricing
Generation of 1099’s                                  Prompt Response to Client, Tenant and Property Needs
                                                      Emergency Response
Transition
Establishing Communication Method and Protocol        Add-On Services
Accumulation of Information for Transition            Full Leasing Services to Ensure Timely Filling of Vacancies
Transition of Vendors                                 Tax Appeal Consultation
Transition of Utilities                               Handling of Renewals
Transitioning Sales Tax Licenses (State and City)     TI Oversight
Preparation of Property Inventory Report              Construction Oversight
                                                      Estoppel Administration
Consultative                                          Customized Reporting
Learning of Client’s Needs and Goals                  Due diligence Assistance
Abstraction of Leases                                 Receiverships
Lease Administration                                  Rehab Assistance
On-going Recommendations to Client
Detailed Leasing
Trinan utilizes much of the information gathered during our initial         Market Research
property evaluation to begin our execution of the strategic leasing plan.   Site Evaluation
We are focused on delivering to the property the highest quality tenants    Tenant Profiling
at the best available terms, as we know the viability of every property     Marketing
is depending upon the financial strengths of the leases in place. Trinan    Lease Closing
segments the leasing process into five distinct categories.




                                                                            detailed
                                                                              leasing
Detailed Leasing
Market Research                                                                       Marketing
The market research should take place before any other step in the leasing project.   During our years in the market, Trinan has determined that the most effective
If you do not know the condition of the submarket in which you are competing,         marketing method in leasing is direct sales. Our primary sales technique is one-
you cannot effectively strategize the leasing of your property. Trinan evaluates      on-one conversations with decision makers. Whether we converse face to face or
several market trends including the current price range of properties being offered   via telephone, the focus of our agent is to detail select attributes of the space to
for lease, the availability of space in the immediate area, the absorption rate of    the tenant based upon the known desires of the prospective and a request for
the property type within the market, the position of competing centers, and the       a formal meeting at the property is extended. The conversation is followed by a
demographics within a five mile radius. All of this information is necessary in       targeted email that includes a detailed marketing package on the property and
developing a leasing plan that will foster a predictable and successful outcome.      confirmation of scheduled site tour. In addition to the preferred method of direct
                                                                                      sales, Trinan also engages in traditional marketing strategies including internet,
Site Evaluation                                                                       email campaigns, broker to broker marketing, and property signage. Additionally,
Trinan performs a thorough site evaluation for every property prior to the            Trinan always designs a comprehensive marketing package for each property that
commencement of any leasing activities. During the visit, we assess the property      is utilized in several stages of the marketing campaign. Our graphics department
features and functionality to determine the qualities that will help in the           is well versed in creating first class marketing pieces that include the multitude
marketing of the property. Trinan also reviews the current tenant mix to ensure       of items researched during our profiling stage and appeals to the tenant types
we do not waste marketing efforts on tenants that will be unable to compete           we have profiled. Through all means available, Trinan identifies desirable tenants
in the property. Trinan analyzes the rent schedule to reveal any future rollovers     and proactively recruits them.
that may affect space availability either positively or negatively. Finally, Trinan
inspects each available space to ascertain the layouts, attributes, and dimensions    Lease Closing
to conclude our assessment.                                                           The closing phase of the lease cycle begins with client site tours. When a potential
                                                                                      tenant visits a space, they have begun the process of visualizing their business
Tenant Profiling                                                                      in the property. Trinan uses this time to uncover potential objections in an open
With any productive marketing campaign it is vital that you identify your target      forum and address them, promote the features of the property related to the
audience. The same is true with the marketing of commercial space. Trinan takes       tenants needs, and successfully guide the process towards a formal negotiation.
tremendous efforts to ensure that our property marketing is direct and effective      Trinan is available for property showings seven days a week and also works
by first determining our target. This is accomplished through a comprehensive         with tenant contractors to allow quick access to space for bidding and planning
tenant profiling process. Effectively profiling a commercial property requires        purposes. Negotiations commence with a Letter of Intent. Trinan presents each
a diverse knowledgebase of the market. Using the demographics, space                  offer to our client expeditiously accompanied by our opinions of the proposal.
specifications, co-tenants, and desired lease economic; Trinan narrows the field      We work through this phase always towards the financial benefit of our client in
of potential tenants from our database of several thousand, to a targeted list of     both verbal and written communications. Upon a meeting of the minds of the
several hundred. Trinan is then able to design a customized marketing program         general lease terms, a formal lease is prepared. Again, Trinan is actively involved
based upon the desires of the probable tenants.                                       in the final negotiation process constantly focused on final lease execution.
                                                                                      Trinan remains the landlord’s ambassador beyond delivery of the space to the
                                                                                      tenant. We remain an active participant in the ongoing relationship between
                                                                                      each tenant and our client to ensure the most financially productive relationship
                                                                                      for our landlord.
Executive Biographies



Kevin Barr                                                                        Adam Field
Partner                                                                           Partner
Mr. Barr is a Co-Founder of Trinan. Mr. Barr has over 18 years of real estate     Mr. Field is a Co-Founder of Trinan. Mr. Field has over 11 years of executive
and capital experience. Beginning his career in 1991, Mr. Barr worked for a       real estate and capital experience. Within Trinan, Mr. Field initiates and
diverse group of prominent Wall Street brokerage houses. During his earlier       manages innovative rehabilitation strategies for exclusive clientele
career, Mr. Barr served as an investment advisor to high net worth individuals    centered in management and leasing tactics. Mr. Field has structured
where he built a large client portfolio containing primarily executive officers   numerous leasing transactions with entities including, Papa John’s Pizza,
from leading Fortune 500 companies and large institutions. Mr. Barr rapidly       Cox Cable, Washington Mutual, Jackson Hewitt Tax Service, CMG, Goodwill
ascended from investment advising into corporate finance and applied his          Industries, and Sir Charles Barbeque. Mr. Field has vast experience in
abilities to raising capital for corporations, hedge funds, unit investment       several property categories including retail, office, industrial, multifamily,
trusts, and real estate investment trusts through private placements and          raw land, and residential.
initial public offerings. Mr. Barr transitioned to commercial real estate in
early 2001, where he successfully built Trinan aggressively by positioning  Mr. Field received his Bachelor of Science in Business Marketing from
it within the commercial markets. By utilizing established relationships    Arizona State University in 1997. At Arizona State he served as the College
with firms including JP Morgan, Credit Suisse, Goldman Sachs, and other     of Business Senator in the Associated Students of Arizona State University
global financial institutions, Mr. Barr has successfully structured billions of
                                                                            as well as the Vice President of Philanthropies for the Arizona State chapter
dollars in real estate transactions with Trinan.                            of the American Marketing Association. Post graduation, Mr. Field built
                                                                            his career in commercial real estate services within institutional services
As a Partner, Mr. Barr has utilized his immense talents of foreseeing and possesses extensive experience in numerous aspects of real estate
economic movements to effectively place Trinan’s clients ahead of the including acquisitions, dispositions, landlord representation, tenant
market curve. Mr. Barr represents private clientele in all spectrums of the representation and capital structures.
Trinan business model. Mr. Barr is a mandate for several large institutions
and funds on asset acquisitions, as well as an exclusive representative for Mr. Field holds an active Real Estate Broker’s license in the State of
numerous private real buyers. Mr. Barr possesses extensive experience Arizona.
in leasing, management, acquisition/disposition real estate, structured
capital, equity placement, and commercial development.

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Property Profitability Program

  • 1. p 3 profitability program property commercial real estate services
  • 2. A Single Focused Effort Trinan is a premier property management and full service leasing firm focused on the bottom line profitability of our client’s properties. We have consolidated our management and leasing platforms into a single focused division as we understand the synergies required between the two disciplines and believe that each is vitally necessary to the success of every property. Our program commences with a detailed systematic evaluation of each property that allows Trinan to formulate profit objectives and set timeline expectations for our clients. Trinan then begins meeting property objectives through a series of distinct actions involving both management and leasing efforts. Our client’s are consistently updated on the progress towards our property goals at predetermined time points and stages. Trinan believes that property profitability is a continuous ambition that demands effort, vision, innovation, and tremendous dedication by a real estate firm. Trinan’s single purpose is to make your real estate profitable. 7373 East Doubletree Ranch Road, Suite 200 Scottsdale, Arizona 85258 Tele: (480) 905-5510 | Fax: (480) 907-2144 www.trinan.com
  • 3. Achieving Maximum Profits Evaluation Trinan evaluates each properties income, expenses, and market position in an effort to set proper profit objectives and time frames. nt Eva me Management lu ge Trinan manages each property ati na towards the profit objects Maximum n o Ma carefully determining the best Profits our course of action in achieving cost savings without loss of functionality. formula Leasing Leasing Trinan utilizes several marketing strategies along with persuasive negotiating tactics to achieve maximum yield on every lease.
  • 4. Evaluating a Property A thorough assessment of each client’s property is essential in the Marketplace development of a strategic financial plan. It is impossible to move forward Trinan recognizes that a complete understanding of the current marketplace in a deliberate direction without first having a detailed understanding is crucial in setting and executing profitability goals in commercial real of where you are and where exactly you plan to go. Trinan is adept at estate. We have a firm grasp on the rental rates, abatement periods, and evaluating property by identifying realities and subsequent opportunities tenant improvement allowances that we are competing against in the in the three main dynamics that affect the profitability of a property; market with each property we represent. Additionally, we know where Expenditures, Income, and Marketplace. to obtain competitive pricing in all third party transactions including vendor dealings, maintenance items, insurance coverage, and potential Expenditures tax savings. This knowledge allows Trinan to effectively address the short Trinan analyzes the current operating costs of each property to uncover comings of each property and to return each to maximum profitability in potential savings opportunities. We evaluate all fees associated with the any market conditions property including taxes, insurance, property management, common area maintenance, leasing commissions, and extraordinary expenditures. Trinan compares the current costs of operations to our model of pricing to determine which areas can be improved. The findings are used to calculate an estimated savings amount that can be achieved through an alliance with Trinan and to set a framework for management procedures moving forward. Income While management increases profits through a series of sound spending decisions, leasing increases profits through advantageous rental transactions resulting in more income. Trinan methodically evaluates the current leasing strategies of each property. This includes review of the advertising vehicles being utilized, the presentation of the property through marketing materials, sales techniques of the current leasing company, and any extraordinary or grass roots promotion campaigns being employed. Our goal is to uncover opportunities for improved methods that will result in faster more lucrative lease-ups. Much like our evaluation of expenditures results in a management framework; the income evaluation is used to develop an improved strategic leasing plan for the property.
  • 5. Targeted Management In order to reach the financial goals of our client, Trinan manages each property with a profitability focus by continuously evaluating ways to increase income while reducing costs. Our management strategies follow the plan protocol first determined during our evaluation of the property. Furthermore, Trinan is committed to keeping our clients fully involved in the management process through an array of contact methods and scheduled meetings. Trinan is dedicated to the profitability of each property and utilizes a structured yet evolving management strategy to keep costs low and income high throughout changing economies and markets. In an effort to meet each client’s specific needs, Trinan provides a range of management options from full-service property management to modified and customized services as determined by the client’s requirements. Our services include: Accounting Transition Consultative Oversight Relations Add-On Services
  • 6. Targeted Management Accounting Oversight Client, Property, Suites, Tenants and Vendors Ongoing Property Inspections Operating Banking Accounts Preparation of Vacant Units Percentage Rents/Gross Sales Revenue Administration Review and/or Establish Vendor Service Contracts Collections – Calls, Notices and Defaults Lease Enforcement Timely Depositing of Funds Tenant Insurance Tracking and Administration Accurate Accounting Vendor Insurance Tracking and Administration Generation of Monthly Tenant Statements Establishing Preventative Maintenance Programs Payables Review, Approval and Processing Executing Needed Property Services Payment of Mortgages, Taxes, Insurance Handling Tenant Calls and Needs Monthly Sales Tax Payment Generation and Follow-up on Work Orders Monthly Reporting Package Maintain Property, Tenant and Financial Files Relations Annual Budget Preparation Continuous Tenant Interaction Annual CAM Reconciliation Vendors Meetings to Ensure Standards, Services, and Competitive Pricing Generation of 1099’s Prompt Response to Client, Tenant and Property Needs Emergency Response Transition Establishing Communication Method and Protocol Add-On Services Accumulation of Information for Transition Full Leasing Services to Ensure Timely Filling of Vacancies Transition of Vendors Tax Appeal Consultation Transition of Utilities Handling of Renewals Transitioning Sales Tax Licenses (State and City) TI Oversight Preparation of Property Inventory Report Construction Oversight Estoppel Administration Consultative Customized Reporting Learning of Client’s Needs and Goals Due diligence Assistance Abstraction of Leases Receiverships Lease Administration Rehab Assistance On-going Recommendations to Client
  • 7. Detailed Leasing Trinan utilizes much of the information gathered during our initial Market Research property evaluation to begin our execution of the strategic leasing plan. Site Evaluation We are focused on delivering to the property the highest quality tenants Tenant Profiling at the best available terms, as we know the viability of every property Marketing is depending upon the financial strengths of the leases in place. Trinan Lease Closing segments the leasing process into five distinct categories. detailed leasing
  • 8. Detailed Leasing Market Research Marketing The market research should take place before any other step in the leasing project. During our years in the market, Trinan has determined that the most effective If you do not know the condition of the submarket in which you are competing, marketing method in leasing is direct sales. Our primary sales technique is one- you cannot effectively strategize the leasing of your property. Trinan evaluates on-one conversations with decision makers. Whether we converse face to face or several market trends including the current price range of properties being offered via telephone, the focus of our agent is to detail select attributes of the space to for lease, the availability of space in the immediate area, the absorption rate of the tenant based upon the known desires of the prospective and a request for the property type within the market, the position of competing centers, and the a formal meeting at the property is extended. The conversation is followed by a demographics within a five mile radius. All of this information is necessary in targeted email that includes a detailed marketing package on the property and developing a leasing plan that will foster a predictable and successful outcome. confirmation of scheduled site tour. In addition to the preferred method of direct sales, Trinan also engages in traditional marketing strategies including internet, Site Evaluation email campaigns, broker to broker marketing, and property signage. Additionally, Trinan performs a thorough site evaluation for every property prior to the Trinan always designs a comprehensive marketing package for each property that commencement of any leasing activities. During the visit, we assess the property is utilized in several stages of the marketing campaign. Our graphics department features and functionality to determine the qualities that will help in the is well versed in creating first class marketing pieces that include the multitude marketing of the property. Trinan also reviews the current tenant mix to ensure of items researched during our profiling stage and appeals to the tenant types we do not waste marketing efforts on tenants that will be unable to compete we have profiled. Through all means available, Trinan identifies desirable tenants in the property. Trinan analyzes the rent schedule to reveal any future rollovers and proactively recruits them. that may affect space availability either positively or negatively. Finally, Trinan inspects each available space to ascertain the layouts, attributes, and dimensions Lease Closing to conclude our assessment. The closing phase of the lease cycle begins with client site tours. When a potential tenant visits a space, they have begun the process of visualizing their business Tenant Profiling in the property. Trinan uses this time to uncover potential objections in an open With any productive marketing campaign it is vital that you identify your target forum and address them, promote the features of the property related to the audience. The same is true with the marketing of commercial space. Trinan takes tenants needs, and successfully guide the process towards a formal negotiation. tremendous efforts to ensure that our property marketing is direct and effective Trinan is available for property showings seven days a week and also works by first determining our target. This is accomplished through a comprehensive with tenant contractors to allow quick access to space for bidding and planning tenant profiling process. Effectively profiling a commercial property requires purposes. Negotiations commence with a Letter of Intent. Trinan presents each a diverse knowledgebase of the market. Using the demographics, space offer to our client expeditiously accompanied by our opinions of the proposal. specifications, co-tenants, and desired lease economic; Trinan narrows the field We work through this phase always towards the financial benefit of our client in of potential tenants from our database of several thousand, to a targeted list of both verbal and written communications. Upon a meeting of the minds of the several hundred. Trinan is then able to design a customized marketing program general lease terms, a formal lease is prepared. Again, Trinan is actively involved based upon the desires of the probable tenants. in the final negotiation process constantly focused on final lease execution. Trinan remains the landlord’s ambassador beyond delivery of the space to the tenant. We remain an active participant in the ongoing relationship between each tenant and our client to ensure the most financially productive relationship for our landlord.
  • 9. Executive Biographies Kevin Barr Adam Field Partner Partner Mr. Barr is a Co-Founder of Trinan. Mr. Barr has over 18 years of real estate Mr. Field is a Co-Founder of Trinan. Mr. Field has over 11 years of executive and capital experience. Beginning his career in 1991, Mr. Barr worked for a real estate and capital experience. Within Trinan, Mr. Field initiates and diverse group of prominent Wall Street brokerage houses. During his earlier manages innovative rehabilitation strategies for exclusive clientele career, Mr. Barr served as an investment advisor to high net worth individuals centered in management and leasing tactics. Mr. Field has structured where he built a large client portfolio containing primarily executive officers numerous leasing transactions with entities including, Papa John’s Pizza, from leading Fortune 500 companies and large institutions. Mr. Barr rapidly Cox Cable, Washington Mutual, Jackson Hewitt Tax Service, CMG, Goodwill ascended from investment advising into corporate finance and applied his Industries, and Sir Charles Barbeque. Mr. Field has vast experience in abilities to raising capital for corporations, hedge funds, unit investment several property categories including retail, office, industrial, multifamily, trusts, and real estate investment trusts through private placements and raw land, and residential. initial public offerings. Mr. Barr transitioned to commercial real estate in early 2001, where he successfully built Trinan aggressively by positioning Mr. Field received his Bachelor of Science in Business Marketing from it within the commercial markets. By utilizing established relationships Arizona State University in 1997. At Arizona State he served as the College with firms including JP Morgan, Credit Suisse, Goldman Sachs, and other of Business Senator in the Associated Students of Arizona State University global financial institutions, Mr. Barr has successfully structured billions of as well as the Vice President of Philanthropies for the Arizona State chapter dollars in real estate transactions with Trinan. of the American Marketing Association. Post graduation, Mr. Field built his career in commercial real estate services within institutional services As a Partner, Mr. Barr has utilized his immense talents of foreseeing and possesses extensive experience in numerous aspects of real estate economic movements to effectively place Trinan’s clients ahead of the including acquisitions, dispositions, landlord representation, tenant market curve. Mr. Barr represents private clientele in all spectrums of the representation and capital structures. Trinan business model. Mr. Barr is a mandate for several large institutions and funds on asset acquisitions, as well as an exclusive representative for Mr. Field holds an active Real Estate Broker’s license in the State of numerous private real buyers. Mr. Barr possesses extensive experience Arizona. in leasing, management, acquisition/disposition real estate, structured capital, equity placement, and commercial development.