Abbreviated

1. Your custom pack of vitamins, samples of the
latest supplements and expert fitness advice.
Tuesday, November 6, 12

2. Target Audience
“I don’t have the time to
research what vitamins
and supplements I should
be taking, then go out
and buy each product.”
The TriplePulse target is male, 18-35
and eager to lead a healthy lifestyle.
Save me time!
Save me money!
Focus on me!
Plug me in!
2
Tuesday, November 6, 12

3. Beta Product for Initial Customer Set
*See appendix (slide 14) for sample packs.
Discover Curated Samples
Replenish
Personalized
Energy Essentials
(TriplePulse-Branded)
Sleep aids
Month’s worth
=
of custom
Hangover Healthy
+ vitamins
Recovery Cheats
and
more ...
3
Tuesday, November 6, 12

4. Business Model
E-commerce:
(i) Subscription
(ii) Full-size upselling
Lead Gen & Market Research:
(i) For consumables, durables and service providers,
i.e. Met-Rx, Polar, Gold’s Gym Phase II
Content:
(i) Newsletter ad sales, affiliate commissions, sponsorships
Phase II
4
Tuesday, November 6, 12

5. DTC Customer Acquisition
Campaigns,
Blogs,
Thought Acquisition Referral Contests
Leadership, Public
Media Relations
Partnerships
Ambassador
Email & Widgets
Program
Campaigns, Partnerships
Email Bartering with Health &
Contests
Fitness Clubs
Activation Trainers/Clients
Affiliate Network
Athlete
of Fitness
Endorsements
Trainers
Social Networks SEM SEO Curated Expert
Retention Content
System Events &
Domains Direct, Tel, TV
Time-Based Email & Alerts
Features
Blogs, Content,
Apps & Widgets Thought
leadership
6
Tuesday, November 6, 12

6. Market Size & Opportunity
$1.2 12%
billion Percentage of VMS
sales by nutrition
Online vitamin mega chains such
and supplement as GNC and Vitamin
market Shoppe
50% $1.01 40.3%
Adults in U.S. Percentage of men
taking vitamins or billion in U.S., 18-45 that
supplements Total addressable use vitamins and/
market for or supplements
TriplePulse
$11
billion 43.9%
Percentage of men
Market for vitamins, in the U.S. that use
minerals and vitamins and/or
supplements in the
U.S. supplements
7
Tuesday, November 6, 12

7. This is our beta web app (www.triplepulse.com/beta). It allows for subscription
and purchasing of full-size products (dropshipped from supplier),
8
Tuesday, November 6, 12

8. Mobile App Beta
*See appendix (slide 13) for additional details
This is a mockup of the TriplePulse member
dashboard following Facebook/social login.
Members track their workouts, discover our latest
offers and interact with the experts.
Most importantly, they share and compete
with their friends and peers.
Offers and alerts.
See how you stack up this month versus
friends and age group.
Alerts from TriplePulse community (friends,
trainers, nutritionists).
Log your workouts, call out your friends,
manage your plan, remix your pack, stock
up on the supps you sampled.
9
Tuesday, November 6, 12

9. Competition
Progressive, Content by
Replenishment Curated
targeted fitness
of essentials discoveries
voice experts
10
Tuesday, November 6, 12

10. The Founding Team
CO-FOUNDER CO-FOUNDER
Marketing, Branding, Business Development Business Development, Procurement & Fulfillment
Chris Thompson Constantine Anastasakis
MBA, Duke ’08 JD, Fordham Law ’11
BA, Georgetown University ’01 BA, Georgetown University ’06
Unilever Brand Management for Suave for Men and Director, Business Development @ ABOVE
Kids Shampoo ($120MM Retail) Risk Management Analyst, Merrill Lynch & Co.
VP, Marketing & Business Dev. @ ABOVE Government Affairs, American Express Co.
Engagement Manager, Kepner-Tregoe
DEVELOPER DEVELOPER DESIGNER
Front-End Lead & UI/UX Back-end Lead Front-End Web Dev & Design
Kyle Libra John Marquiss Tom Mudgett
BA, Transylvania University ’08 BS, CompSci, Georgetown ’01 MS, Strategic Design, Parsons ’14
Product Manager, Inquvision Software/Systems Engineer, Synaptitude BS, UNC ’10
UX/User Acquisition, 24thLetter.com Development Engineer, Ciphent FENAFUTH (fenafuth.org)
Co-founder at codeSpark Development Engineer, MITRE Corp. Nuhou Media
ADVISOR ADVISOR ADVISOR
Customer Acquisition & Affiliate Network Strategy & Business Process Strategy & Business Process
James Garvin Sumeer Kapila Nitesh Arora
MBA UC Davis ’10 Executive MBA, Duke ’12 Executive MBA, Duke ’12
Senior Market Research Consultant, MarkeTech Senior Analyst @ Wells Fargo Product Mngr. Supply Chain & Logistics @ Oracle
Co-founder of FiGuide, online personal finance Senior Associate, Cognizant Technology Solutions Supply Chain Solutions Architect @ Oracle ’05-’11
marketplace (Sold in 2012) Programmer Analyst, HCL Technologies Senior Consultant for Logistics, Transportation/
Warehouse Management @ Manhattan Associates
11
Tuesday, November 6, 12

11. Timeline & Milestones
First shipment, 3PL supplier selection,
November ’12 September ’13 2014
2013
Beta launch, Phase II Launch
October ’12 Full launch, January ’13 November ’13
Progress, August through September ‘12
PRODUCT TESTING
Conducted detailed market research (hosted events, feedback sessions surveys).
Agreed with FITist (fitist.com) to whitelabel our pack for their brand (test B2B revenue stream).
Consulted with industry experts (suppliers, trainers, nutritionists, competitive athletes).
WEB DEVELOPMENT
Developed beta web app (Customized Wordpress w/subscription e-commerce plugin).
Brought on lead developer.
PROCUREMENT & FULFILLMENT
Lined up supplier of private label vitamins and supplements (all-organic, U.S. made).
Lined up third party service to handle full-size product fulfillment.
Sourced designer exclusives to feature in packs.
Agreed with several established brands to feature their samples in our packs.
13
Tuesday, November 6, 12

12.
Christopher Thompson
202.236.4675
Constantine Anastasakis
551.208.2140
Tuesday, November 6, 12
APPENDIX

13. Mobile App Beta continued
This is a mockup of the customization process for new members post- Facebook/social registration. We
want to learn enough about them to personalize their mix of essentials and discoveries for the month.
I don’t know.
Guide me.
17
Tuesday, November 6, 12

14. Beta Product Testing
We have identified the ideal
product mix for our target by
testing out packs like these
during feedback sessions
with our beta customers.
Through this market
research, we determined the
packs must be anchored
with monthly essentials in
addition to curated
discoveries.
18
Tuesday, November 6, 12

15. Tuesday, November 6, 12