This document outlines a proposal for a Volunteer-Value-Vacations (3V) initiative to engage corporate leadership and employees in global volunteering. The proposal involves a phased implementation approach working with one sample corporation over 6 months. It discusses engaging corporate leadership by addressing concerns about profitability, feasibility and liability of volunteer programs. It also discusses engaging employees by addressing barriers like time, cost and visibility of skills. The proposal provides details on assessing the corporation, developing a customized program, and monitoring outcomes both quantitatively and qualitatively to evaluate the return on investment and success of transitioning the corporation to adopt volunteer vacations.

1. initiative Presenters: David Hershberg & Tseli Mohammed 3 V the V olunteer- V alue- V acations: you get what you give

2. Corporation leaders recognize the need to invest in Corporate Volunteer Programs (CVPs) for the betterment of their business and global social welfare, and integrate a 3V program into their Corporate Social Responsibility (CSR) goals and corporation culture. Behavior Change Objective:

5. “ Low Hanging Fruit” Who we want to reach How we reach them

9. Stages of Change Transition: Early Contemplation to Late contemplation

10. Stages of Change Transition: Early Contemplation to Late contemplation

11. Engaging Corporate Employees: views entrepreneurial corporate employees with a desire become involved in the emerging global community as our primary beneficiaries in the “late-contemplation” stage of change. They are open to volunteering and this opportunity, encouraged by their employers, provides a life changing experience which can leverage their professional skill-set to affect real change on a global scale. They are not only doing something that will make the world a better place, but can also further their career.

13. Stages of Change Transition: Late Contemplation to Preparation and Action

16. Marketing Strategy: 4Ps Product, Price, Place and Promotion

17. PRODUCT: Core, Actual and Augmented Value Actual Value Augmented Value Core Value

18. Price:

30. Initiative M&E:

31. “ Everyone thinks of changing the world , but no one thinks of changing himself ” ~ Tolstoy

32. Thank You!