3. EXPERIENTIAL TRAVEL COMMUNITIES
TOURISM IRELAND
First Social Game On Facebook
A new platform for Tourism Ireland to engage potential
holidaymakers around the world with the kind of experience that a
holiday in Ireland offers them. It is a unique promotional tool and a
first, as no other national tourist board had done this before
4. EXPERIENTIAL TRAVEL COMMUNITIES
NOMADERS
“Local Heros“ Project
A new way to travel beyond conventional tourism, facilitating the meeting of people with people, local travelers who
want to share a slice of their reality.
5. EXPERIENTIAL TRAVEL COMMUNITIES
gtrot.com
Personalized city discovery service based on friends social
posts
Aggregates travel recommendations from friends’ social network updates into an interactive grid.
Featuring friends’ photos and other visuals, the grid saves time by presenting all options on one
screen that can be used to quickly build an entire trip itinerary.
6. EXPERIENTIAL TRAVEL TECHNOLOGY
WHAIWHAI
Good example of creative revolution tourism
app
Identifying the desire in travelers to explore and find things out and combined this with
deeply contextual real life historical and contemporary content.
7. EXPERIENTIAL TRAVEL TECHNOLOGY
The Hawaii Visitors and Convention Bureau (HVCB)
Perfect Hawaiian Islands moments in Chicago - Augmented-Reality
Emotionally transport to Hawaii’s stunning beaches and more deeply connect with what makes Hawaii a unique
travel destination.
8. EXPERIENTIAL TRAVEL TECHNOLOGY
Tuscany+
Augmented Reality tourism application
Based on innovative technology that, when pointed at any real space through the phone’s camera, overlays a range of
information, be it multimedia, virtual elements, geolocalized data, or information from websites.
9. EXPERIENTIAL TRAVEL SERVICES
The Plaza, in New York City
An iPad for guests of The Plaza hotel in New York City
Allows the 5-star hotel’s pampered guests to order room service, request wake-up calls, or browse NYC travel
guides, among other things. Guests can even adjust their room’s lights and temperature controls directly from the
iPad.
10. EXPERIENTIAL TRAVEL PR MARKETING
VISIT BRITAIN
3D at Ion Orchard And Mandarin
Gallery in Singapore
Astonishing 3D art installations of Britain’s most
iconic landmarks
were popping up all over the world and one has
just appeared at Ion
Orchard and Mandarin Gallery in Singapore
11. EXPERIENTIAL TRAVEL GASTRONOMY INNOVATION
“TastingSpain" & Basque Culinary Center
Spain leads in promotion of gastronomic tourism Innovation
“TastingSpain", transforming gastronomic products into high value tourism
experiences, unique and specialized.
Basque Culinary Center
centre of global reference in gastronomy
12. EXPERIENTIAL TRAVEL ENTERTAINMENT
Avatar theme park
The Cameron-Disney deal is indicative of the vast earning potential of hit franchise
films, which can be spun off into games, toys and theme park attractions.
Create a replica of Pandora, the fictional planet featured in the film, allowing park visitors to walk through rainforests
and “experience the oceans”.
