1. Agillic Dialogue:
Integrated Multichannel Marketing
Agillic enables brands to have joined-up conversations with their
customers across multiple touchpoints - in real time, both on and
offline, and throughout the customer lifecycle.
Acquisition, conversion, retention and ROI are maximised; costs are
contained.
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2. The Agillic Platform
Interactive Integrated Marketing
 Places the customer at the centre
 Offers personalised content and interaction
 Is synchronised across multiple media channels
 Is executed as an automated program 365/24/7
 Is based on rules and behavioural triggers
On Demand
 Delivered as a Marketing Service
 No capital expenditure (Pay-as-you-Go)
 Minimally intrusive on existing system stack
 Everything included: Gateways, hosting, support
 Pay-as-you-Go
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3. Agillic delivers consistently across channels
SMS, MMS, Emails Direct Online and Call Centre, IVR Online advertising Social media
mobile links mails mobile portals & POS Modules
Agillic Dialogue Personalised Execution Platform
- prospect contact data -CRM data - behavioural data
- segmentation data -campaign data -fulfilment data
- permission data -segmentation - enriched profile data
Agency Databases Brand Data Sources
* = if available
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4. Agillic saves time and money
A typical multichannel campaign built in Agillic can be produced at roughly half
the cost and in half the time of using different suppliers working in separate silos.
Source: Study by Sonofon
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5. Utilities Retail NGO Security Services Consumer goods
Utilities Telco Advertising Transport Automotive
Travel Hotel Insurance FMCG Retail
Charity FMCG Automotive Utilities Insurance
WPP Omnicom Ogilvy Publicis Wunderman
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CACI Proximity London or distribution without written permission.
Not for use The Church Agency Underwired The Grey Group 5

6. HOW AGILLIC WORKS
Triggers and personalisation across multiple channels
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7. One-to-oneTrigger Based Communication
Traditional campaign approach
EVENT EVENT EVENT EVENT EVENT EVENT
Revised one-to-one trigger based approach
TRIGGER EVENT TRIGGER EVENT
TRIGGER EVENT TRIGGER EVENT
TRIGGER EVENT TRIGGER EVENT
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8. How one-to-one content is created
(Exemplified here as a web page)
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9. Personalisation- Web - TelenorDenmark
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10. Personalisation - Direct mail - TelenorDenmark
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11. Personalization- WAP2 - Telenor Denmark
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12. AGILLIC PRODUCT OVERVIEW
Howcampaignsarebuilt, delivered and reported in Agillic Dialogue
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13. TRIGGER &
FLOW
DESIGNER
CROSS CHANNEL DATA & SEGMENT
PROMOTIONS MANAGER
CONTENT
REPORTER
DESIGNER
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14. Agillic captures data in realtime, and derives
realtime segments from it
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15. Agillic ties segmentation to triggers, and
executes flows in real time acrosschannels
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16. Agillic stores content in ONE layout module,
unitingemail, sms, mobile, mms, web
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17. Agillic aggregates events and data acrosschannels,
deliveringchannelagnosticreports
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18. Agillic allows you to slice your data by
behavioural segments, not just channel
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19. SHORT CASE STUDIES
Highlights of what we have done with other brands and their agencies
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20. Case Study: Toyota
(agency: DialoguePeople)
SMS-besked
Til: 1230
Avensis
Objectives Solution Results
• To radically shift Toyota marketing • All marketing activities are now • When launching the Toyota
strategy from branding to eCRM geared to digital engagement, Avensis, 16% of sales could be
• To engage with potential car buyers gathering information and contact attributed Toyota’s new eCRM
early in the buying process to better permissions by using games, quizzes strategy
drive sales etc as communication engines • Moved from 19th most sold car in
• To build and leverage contact • All potential car buyers now receive 2008 to 3rd most sold in 2009
permissions across digital platforms relevant communications based on • Reduced Campaign Cost by more
• To gain market share during the knowledge collected, using than 30%
recession email, web and mobile as key
channels
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21. Case Study: Telenor (agency: Wunderman)
Objectives Solution Results
• To retain valuable mobile • Telenor launched a loyalty scheme • Telenor saw a 41.3% churn
subscription customers leveraging both web, email, mobile reduction amongst their
and traditional direct mail. most valauablecustomers
• To increase consumption of more
products and services, such as • The focal point of the program was a • Average customer value
ringtones website that allowed customers to increased by 2% as
view information tailored to cater for customers began using more
• To win back lost customers their unique needs, based on past services
transactional history and behaviour.
• Break-even of program was
• Email and mobile marketing was reached in only 4 months
used for driving traffic to the site on
a frequent basis
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22. Case Study: Danish Railways
(agency: Wunderman)
Objectives Solution Results
• To drive passengers in the greater • Launch of ‘S-More’ Consumer • 1.1 million incremental train
Copenhagen area to use the ‘S’ Engagement Scheme journeys directly related to S-
train network more frequently • Multichannel concept, encompassing More
• To engage directly with consumers digital channels such as mobile and web • 11% of program members shifted
in order to build relationships microsite, search, email, display, mobile
from low frequency to high
tickets and social media as well as offline
frequency travellers within six
such as TV, print and outdoor
months
• Consumers receive frequent
• Cited as ”best initiative ever from
personalised communication via email
and sms and their web journey is also Danish Railways” by several
highly personalised bloggers and journalists
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23. Case Study: SEAS-NVE (agency: Magnetix)
Objectives Solution Results
• To motivateconsumers to • Mass communication such as print • Nearly 30,000 consumers have
reducetheirelectricityconsumptio and display advertising, encouraged signed up
n and therebytheir CO2 emission. consumers to sign up • Within the first 4
• Subsequently the consumers are months, consumers have reduced
• EU legislationmeansthat SEAS- reminded to submit monthly meter their electricity consumption by
NVE willbecompensated for the readings via SMS or web to monitor an average of 17.4%
reducedconsumptionthattheycana their consumption • On a yearly basis, Målerjagten will
trtibute to theirefforts. • In addition to the monthly meter have reduced electricity
readings, every consumer receives consumption by app 20.6 mill
personlised advice on how to reduce kWh or DKK 35 million
their consumption
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