7. Attract ambassadors
Be human
Connect
Become a “Thought Leader”
Build trust
Social Media is part of your “brand”
“Marketing doesn’t spread, stories do!”
8. Resources Ambassadors
Share information
valuable to you
Easy to read
Well researched
Your topics
Your style
Local (?)
Large network
Eager to share
Authority
Follow back
Responsive
Track record
9. @yourname
◦ Short
◦ Unique
◦ Try to stay away from Numbers and _
◦ Branding
◦ Easy to type
◦ Easy to remember
10. Your Twitter Profile is your Business card
First Impressions count!
◦ Consistent Branding
◦ Custom Avatar (No egg)
◦ Bio
◦ Custom Background
11. Avatar
◦ Image size 400 x 400 pixel
◦ Clear head shot
◦ Square Logo
◦ Branding
◦ No .gif wiggly pictures
◦ No dogs, kids, trees……
Many people remember you by your Avatar rather
than your name!
Don’t change too often!
12.
13.
14. You can choose
who can see your
updates
Why?
The true power of Twitter is in the
open platform. Limiting the people
that can see your posts
If you want to choose who can read
your updates Platforms like Facebook
may be a better choice
15. Focus on
conversations
@mentions are like
email addresses
Listen and learn
Share (RT)
Build relationships
16.
17. Add a comment
Credit source
Possibly shorten
Why?
Get noticed
Share information
Similar to Facebook “Like”